Channel memberships FAQs

Channels using this feature are able to earn revenue when viewers purchase a membership to get public badges, emoji and access to creator perks offered by the channel from time to time, via monthly recurring payments.

Learn how you can become a channel member

How can I get channel memberships on my channel?

We're rolling this feature out to more channels. You'll need to meet the minimum eligibility requirements to be considered for channel memberships. You'll be notified if the feature is available on your channel, and if it is, you'll see it on the Memberships page. If you're eligible for channel memberships, here's how to turn it on.

I sometimes hear the name sponsorships, is that different?

No. Channel memberships used to be called sponsorships. We changed the name in June 2018. You can read more about the name change in our Creator blog.

Why can't I see the 'Join' button?

The Join button may not be visible on some videos.  We are aware of this and we are hoping to make more videos eligible for the Join button going forward.


  • Remind viewers that they can become a member by clicking on the Join button on your channel page. 
  • You can add /join to the end of your channel URL to link directly to your membership offer window. 
There could be a number of reasons for this, including:
  • The feature is not launched on the channel.
  • The feature has not been launched in your country.
  • This feature will only appear on eligible video watch pages of participating channels. For example, watch pages of videos claimed by certain music partners are not eligible.

How much of a channel membership payment goes to the creator?

Creators receive 70% of membership revenue, and YouTube retains 30%, after local sales tax is deducted. All transaction costs (including credit card fees) are currently covered by YouTube.
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