Get to know your audience
Use the Build an audience tab of YouTube Analytics to learn who is watching your videos. You can see where most of your viewers are located, what languages they speak, which age groups they’re in, and which genders are watching most. This data is based on logged-in viewers from all devices.
By default, the Build an audience tab will show unique viewers, average views per viewer, and subscribers. These metrics, combined, give you an idea of the size of your audience, as well as their level of engagement.
Note: Some data, such as geography, traffic sources, or gender, may be limited in YouTube Analytics.
See your audience reports
Check out your audience for your entire channel, or choose a specific video first.
- Sign in to YouTube Studio beta.
- From the left menu, select Analytics.
- From the top menu, select Build an audience.
The Top countries report shows you which countries have the most watch time for your channel or specific video selected. Use it to learn what parts of the world are most interested in your content.
Top subtitle/cc languages
The Top subtitle/cc languages report let’s you learn how many of your viewers are watching in different languages. Before you click on the report, you’ll see what percent of watch time came from each subtitle/cc language.
You may see “No subtitle/CC” as well. This represents users who aren’t using subtitles or closed captions. These may be viewers who are familiar with the original video language, or viewers who do not have subtitle/cc options in their language.
The Gender report shows you the gender distribution of your audience.
The Age report shows you which age ranges are contributing most to your watch time.
Why can't I see any data?
Demographics data, such as age and gender, may be limited in YouTube Analytics. For instance, you may see a message while viewing demographics metrics for an individual video or country if there isn’t enough data to display.
You won’t see demographics data for private or unlisted videos, regardless of the amount of traffic on your channel. Learn more about limited data in YouTube Analytics.
The people watching my video are not my target audience. How do I change that?
Compare audiences of different videos to see what types of content are appealing to different viewers. You can experiment with something new and see if viewers in your target audience start watching more.
Learn more about evaluating your audience with the Creator Academy.
Metrics to know
|Average percentage viewed||Average percentage of a video your audience watches per view.|
|Average view duration||Estimated average minutes watched per view for the selected video and date range.|
|Average views per viewer||The average number of times a viewer watched this particular video in this time period.|
|Subscribers||The number of viewers who have subscribed to your channel.|
|Unique viewers||Estimated number of people that watched your content within the selected date range.|
|Views||The number of legitimate views for your channels or videos.|
|Watch time (minutes)||The amount of time that a viewer has watched a video. This gives you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon).|