Get to know your audience

The Audience tab in YouTube Analytics gives you an overview of who’s watching your videos and insights on their demographics. The key metrics card shows your returning & new viewers, unique viewerssubscribers, total members.

Note: Some data, such as geography, traffic sources, or gender, may be limited in YouTube Analytics.

View your audience reports

Check out your audience for your entire channel, or choose a specific video first.

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. From the top menu, select Audience.

When your viewers are on YouTube

This report shows you when your viewers are online across all of YouTube in the last 28 days. You can use it to help build your community, understand when to schedule a Premiere, or to plan your next live stream.

Other videos your audience watched

This report shows you what other videos your viewers watched outside your channel over the past 7 days. You can use it to find topics for new videos and titles. You can also use the info for thumbnail ideas and collaboration opportunities. If you have an Official Artist Channel, you won't see videos where you're the primary artist. Even if the video is outside your Official Artist Channel you won’t see it.

Other channels your audience watched

This report shows you what other channels your viewers consistently watched outside your channel over the past 28 days. You can use it to find out what channels your viewers are interested in and for collaboration opportunities.

Top geographies 

This report shows you which geographies have the most watch time for your channel.

Age and gender

The Age and gender report shows you which age ranges are adding most to your watch time and the gender distribution of your audience.

Top subtitle/cc languages

This report shows your channel’s audience by subtitled language. 

Metrics to know 

Returning viewers The number of viewers who already watched your channel, and returned to watch in the selected time period.
New viewers The number of viewers that watched your channel for the first time in the selected time period.Viewers who watch from a private browser, deleted their watch history, or haven't watched your channel in over a year are considered new viewers.
Unique viewers Estimated number of viewers that watched your content within the selected date range.
Subscribers The number of viewers who have subscribed to your channel.
Total members The number of members who have access to perks. This figure includes members who recently canceled their membership.
Active members The number of members with active paid memberships. This figure excludes members who recently canceled their membership.
Members gained The number of new members who signed up for a membership.
Cancelled memberships  The number of members who canceled a membership.
Members lost The number of members who lost access after canceling a membership.
Watch time (hours) The amount of time viewers have watched your video.
Views The number of legitimate views for your channels or videos.
Average views per viewer The average number of times a viewer watched this particular video in this time period.
Average percentage viewed Average percentage of a video your audience watches per view.
Average view duration Estimated average minutes watched per view for the selected video and date range.
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