The Audience tab in YouTube Analytics gives you an overview of who’s watching your YouTube videos and insights on their demographics. The key metrics card shows your returning and new viewers, unique viewers, and subscribers.
Note: Some data, such as geography, traffic sources, or gender, may be limited in YouTube Analytics.
View your YouTube audience reports
- Sign in to YouTube Studio.
- In the left Menu, select Analytics.
- From the top menu, select Audience.
Videos growing your audience
This report shows you which videos are growing your audience over the past 90 days. You can use it to help you understand your new audience growth.
When your viewers are on YouTube
This report shows you when your viewers are online across YouTube in the last 28 days. You can use it to help build your community, understand when to schedule a Premiere, or to plan your next live stream.
Subscriber bell notifications
This report tells you what percent of your subscribers get bell notifications from your channel. Learn more about subscriber notifications.
Watch time from subscribers
This report tells you what percent of your Watch time comes from subscribers and viewers who aren’t subscribed.
What your audience watches
This report shows you what other Videos, Shorts, and Live streams your viewers watched outside your channel over the past 7 days. You can use it to find topics for new videos and titles. You can also use the info for thumbnail ideas and collaboration opportunities. If you have an Official Artist Channel, you won't see videos where you're the primary artist, even if the video is outside your Official Artist Channel.
Popular channels
This report shows you what other channels your viewers consistently watched outside your channel over the past 28 days. You can use it to find out what channels your viewers are interested in and for collaboration opportunities.
Formats your viewers watch on YouTube
This report shows you which formats (of videos, Shorts, and live streams) your audience watched most often on other channels in the last 28 days. You can use this report to help inform your decision around formats you may want to publish on your own channel.
Geography
This report shows you which geographies have the most watch time for your channel.
Age and gender
This report shows you which age ranges are adding most to your watch time and the gender distribution of your audience.
Top subtitle/CC languages
This report shows your channel’s audience by subtitled language.
Metrics to know
| Returning viewers | The number of viewers who already watched your channel, and returned to watch in the selected time period. |
| New viewers | The number of viewers that watched your channel for the first time in the selected time period. Viewers who watch from a private browser, deleted their watch history, or haven't watched your channel in over a year are considered new viewers. |
| Unique viewers | Estimated number of viewers that watched your content within the selected date range. |
| Subscribers | The number of viewers who have subscribed to your channel. |
| Watch time (hours) | The amount of time viewers have watched your video. |
| Views | The number of legitimate views for your channels or videos. |
| Average views per viewer | The average number of times a viewer watched this particular video in this time period. |
| Average percentage viewed | Average percentage of a video your audience watches per view. |
| Average view duration | Estimated average minutes watched per view for the selected video and date range. |