The Audience tab in YouTube Analytics gives you an overview of who’s watching your YouTube videos and insights on their demographics. The key metrics card shows your returning & new viewers, unique viewers, subscribers, and total members.
Note: Some data, such as geography, traffic sources, or gender, may be limited in YouTube Analytics.
View your YouTube audience reports
- Sign in to YouTube Studio.
- In the left Menu, select Analytics.
- From the top menu, select Audience.
Videos growing your audience
This report shows you which videos are growing your audience over the past 90 days. You can use it to help you understand your new audience growth.
When your viewers are on YouTube
This report shows you when your viewers are online across YouTube in the last 28 days. You can use it to help build your community, understand when to schedule a Premiere, or to plan your next live stream.
Subscriber bell notifications
This report tells you what percent of your subscribers get bell notifications from your channel. Learn more about subscriber notifications.
Watch time from subscribers
This report tells you what percent of your Watch time comes from subscribers and viewers who aren’t subscribed.
Content your audience watches
This report shows you what other Videos, Shorts, and Live streams your viewers watched outside your channel over the past 7 days. You can use it to find topics for new videos and titles. You can also use the info for thumbnail ideas and collaboration opportunities. If you have an Official Artist Channel, you won't see videos where you're the primary artist, even if the video is outside your Official Artist Channel.
Channels your audience watches
This report shows you what other channels your viewers consistently watched outside your channel over the past 28 days. You can use it to find out what channels your viewers are interested in and for collaboration opportunities.
Geography
This report shows you which geographies have the most watch time for your channel.
Age and gender
This report shows you which age ranges are adding most to your watch time and the gender distribution of your audience.
Top subtitle/CC languages
This report shows your channel’s audience by subtitled language.
Metrics to know
| Returning viewers | The number of viewers who already watched your channel, and returned to watch in the selected time period. |
| New viewers | The number of viewers that watched your channel for the first time in the selected time period. Viewers who watch from a private browser, deleted their watch history, or haven't watched your channel in over a year are considered new viewers. |
| Unique viewers | Estimated number of viewers that watched your content within the selected date range. |
| Subscribers | The number of viewers who have subscribed to your channel. |
| Total members | The number of members who have access to perks. This figure includes members who recently canceled their membership. |
| Active members | The number of members with active paid memberships. This figure excludes members who recently canceled their membership. |
| Members gained | The number of new members who signed up for a membership. |
| Cancelled memberships | The number of members who canceled a membership. |
| Members lost | The number of members who lost access after canceling a membership. |
| Watch time (hours) | The amount of time viewers have watched your video. |
| Views | The number of legitimate views for your channels or videos. |
| Average views per viewer | The average number of times a viewer watched this particular video in this time period. |
| Average percentage viewed | Average percentage of a video your audience watches per view. |
| Average view duration | Estimated average minutes watched per view for the selected video and date range. |