Channel membership perks

 

Channels enabled for memberships can create members-only perks. These perks are only available to your active paid members. These include custom emoji, badges, and access to perks you offer.

All perks you offer must comply with our channel membership policies.

Channel membership levels

You can offer multiple membership levels which all have different prices. Keep in mind that if you have multiple levels, their perks build on each other. This means the highest-priced levels have access to perks offered at lower-priced levels. 

See full pricing details for levels in available countries.

Add a level

You can add up to 5 levels at different prices. Each level must have between 1 and 5 perks. 

Add membership levels

  1. Go to studio.youtube.com using your channel with memberships.
  2. In the left menu, select Monetization.
  3. On the main dashboard, click Memberships.
  4. Click Edit in the box that says “Step 1: Add levels and perks”. 
  5. Follow the onscreen instructions. Once complete, click Publish

Your levels and perks will need to be reviewed before going live. This process takes about a day. 

How levels work with badges and emoji

Loyalty badges and custom emoji are unaffected by levels. All members receive the same badge based on loyalty and members of all levels have the same access to all emoji. 

Remove a level

If you remove a level, you’ll delete all members at that level. All members at a removed level will lose access to perks immediately, and will be refunded their last month’s payment. 

Remove a level

  1. Go to studio.youtube.com using your channel with memberships.
  2. In the left menu, select Monetization.
  3. On the main dashboard, click Memberships.
  4. Click Edit in the box that says “Step 1: Add levels and perks”. 
  5. Click on the level you want to remove and then click the delete icon  .
  6. Follow the rest of the onscreen instructions. Once complete, click Publish

Channel membership perks

You must develop at least one perk (and up to five perks) that you will offer to your members. Your perks must comply with our policies and terms, and you must deliver all creator perks you offer. YouTube takes no responsibility for your creator perks and you must carefully consider whether you will be able to deliver what you offer to your members' satisfaction.

Members-only Community posts
You can use the community tab to share content only with your members. If you have levels on your channel, you can also share Community posts with members at specific levels. 
Follow these steps to make members-only Community posts:
  1. Click your profile picture  and select Your channel.
  2. Click the Community tab.
  3. In the dropdown menu, choose whether to make the post public or members-only. Public is the default setting.
  4. Enter your post in the text field.
  5. Click Post.
Members-only video (beta)

You can now share videos with just your members, but there are a few features you should understand:

  • If non-members find this video they will see a message that says the video is only visible to members along with more information about how to become a member.
  • You can share members-only videos to a specific level on the community tab. If a member in a different level finds the link, they will also be able to view your members-only video.
     
Follow these steps on desktop to upload and set a video so that it can only be seen by your active members.
  1. Upload a video and make sure you mark it as Unlisted or Private
  2. Go to studio.youtube.com.
  3. In the left menu, select Videos.
  4. Find the video that you only want to share with your members and then Click on the dropdown in the “Visibility” column and then Select Members only (beta) and then Click Save.
  5. Select 1 of 2 options in the pop-up:    
    • Share with members: When you select this, you’ll be taken to the Community tab where you can share the video with just your paying members. You can customize the message to your members during this step.
    • Not now: When you select this, notifications won’t be sent to your members which means your members won’t be able to find it. To make your video visible to your members, you’ll have to take the video URL and post it to the Community tab yourself.
Note: You can switch members-only videos to public by repeating step 4 and selecting Public.
Members-only live chat
You can hold live chats that are exclusively for your members. Follow these steps on desktop to turn on members-only live chat:
  1. Sign in to your Google Account.
  2. Go to Creator Studio.
  3. In the menu on the left, select Live streaming and then Events.
  4. Under "Chat", check the box next to "Only members may send messages".
  5. Select Go live now.
See our Creator Academy lesson for channel membership perks best practices, and tips & tricks.

Custom channel badges

Members will stand out in live chat, comments, and the Community tab via exclusive members-only badges.

Custom channel badges overview

There are six different badges, and each one highlights how long a viewer has been a member of your particular channel. The badge times count how long each member has cumulatively paid for a membership. For example, if an active member joined your channel a year ago, but only paid for a total of 9 months out of the past 12 months, their badge will show that they have been a member for 9 months.
Here are the durations associated with each of the 6 badges:
  • New
  • 1 month
  • 2 months
  • 6 months
  • 1 year
  • 2 years

Upload custom channel badges

There are default badges, but you should upload and customize your badges on the Memberships page and then Loyalty Badges.
If you don’t upload a different badge into each available slot, any empty slots will be filled by the highest custom badge that you have uploaded, or the default YouTube badge for that duration (if you have only uploaded custom badges at higher durations).

Custom channel badges specifications

File format: JPEG, or PNG files.
File size: Less than 1MB.
Image dimensions: Minimum 32px x 32px.
Badges will render at 14px x 14px in comments and the Community tab and 16px x 16px in live chat.
See our Creator Academy lesson for custom channel badges best practices, and tips & tricks.

Custom emoji

Upload custom emoji
Members will gain access to one or more exclusive custom emoji that can be sent via YouTube in any of your live chats. By default, there are no custom emoji. To upload custom emoji, go to the Memberships page and select Add emoji.

Family Name

When you upload your first emoji, you will create a prefix name for all of your emoji, called a "family name." Members will use this name to auto-complete your emoji.
 
Choose this family name carefully as it cannot be changed once it is set, even by deleting and re-uploading all your emoji. Family names are not unique across YouTube and must be 3-10 characters.

As a best practice, we recommend picking a family name that is easily recognizable as your brand.

Emoji Name

Each emoji will have a name that members can use to auto-complete in live chat. To change the emoji name, you must delete and re-upload the emoji. Emoji names must be 3-10 characters and unique within their emoji family (but not across YouTube).

Number of custom emoji you can upload

As you gain more members, you will unlock additional slots for more custom emoji. You will not be notified when new slots are unlocked.

# Members # Emojis
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15 8
20 9
30 10
40 11
50 12
75 13
100 14
125 15
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175 17
200 18
225 19
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300 21
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450 24
500 25
600 26
700 27
800 28
900 29
1000 30
1200 31
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1600 33
1800 34
2000 35
2200 36
2400 37
2600 38
2800 39
3000 40
3200 41
3400 42
3600 43
3800 44
4000 45
4200 46
4400 47
4600 48
4800 49
5000 Talk to us
Custom emoji specifications
File format: GIF, JPEG, and PNG files are preferred. Note: GIFs will be displayed as a static image, not an animation.
File size: Less than 1MB.
Image dimensions: 48px x 48px (preferred) to 480px x 480px.

Device differences

Emoji will show up in different sizes on mobile devices and on computer monitors. Here’s how to make sure your emoji look good on both platforms:
On mobile devices: Emoji show at 24x24 points. The image is scaled to match the pixel density of the device.
On most monitors: Emoji show at 24x24 points. On Retina and HiDPI devices, the images show at 48x48 points or higher.

What can I design?

Emoji are a way for your to express your creativity. Learn more about designing emoji.
Keep in mind that all members-only perks — including badges, emoji, perks you offer, videos, live chats, and other content — offered through YouTube memberships are also subject to membership policies.
If you've got extra footage, you can offer it as a memberships perk. It's a quick way to reward your members. Get more advanced tips in the Creator Academy
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