Manage sponsorships

Sponsorships is used widely on YouTube Gaming, and a small number of channels on the main YouTube apps and site are running a different form of sponsorships as part of a beta.

Learn more about how your viewers experience Sponsorships.

Note that each channel participating in Sponsorships (including its offerings) is responsible for complying with our terms and policies including YouTube's Community Guidelines as well as applicable local government laws and regulations. 

See your sponsors

While live streaming

If using Stream now:
  1. Sign in to your Google account.
  2. Go to Creator Studio > Live Streaming > Stream Now.
  3. Look for the Sponsorships module in your live dashboard.

If using Events: 

  1. Sign in to your Google account.
  2. Go to Creator Studio > Live Streaming > Events.
  3. Select your live stream.
  4. Click Live Control Room.
  5. Click Open Sponsorships in a new window to view your Sponsorships module.

If you are live streaming when a new viewer sponsors your channel, a bright green "New Sponsor" message will be sent in live chat. This message will be pinned at the top of chat for 5 minutes.

While offline

You won't receive a notification if you get a new sponsor while you're offline.

You can see all of your active sponsors, how long they've been a sponsor, and their subscriber count at: Sponsors can cancel their sponsorships at any time.

Cancelations, terminations, and refunds

Sponsors can cancel their sponsorships at any time.
If a sponsor requests a refund, YouTube has sole discretion as to the validity of that claim, and may deduct from the channel the channel’s share of the revenue to be refunded. Learn about YouTube’s refund policy for paid subscriptions. 
If a channel terminates sponsorships either by voluntarily disabling it or as a result of breaching our terms and policies or being removed from the YouTube Partner Program, all active paid sponsors on that channel will receive a full month refund, and the channel’s share of the revenue to be refunded will be deducted from the channel.

Upload channel badge

Sponsors will stand out in live chat via an exclusive sponsors-only badge. There is a default badge, but you can upload a custom channel badge at Custom badges can give your viewers a stronger reason to sponsor you.
Please ensure that your channel badge adheres to YouTube's Terms of Service and Community Guidelines. Please be sure not to violate others' copyright or privacy rights. Learn more
Image specifications
  • File format: PNG/JPEG/GIF
  • File size: Less than 1MB
  • image dimensions: 32 x 32
Upload custom emoji
Sponsors will gain access to one or more exclusive custom emoji that can be sent via YouTube in any of your live chats. By default, there are no custom emoji. Learn more about custom emoji best practices.
Upon enabling the feature, you should upload custom emoji at Custom emoji can give your viewers a stronger reason to sponsor you.
Please ensure that all custom emoji (including their names) adhere to YouTube's Terms of Service and Community Guidelines. Please be sure not to violate others' copyright or privacy rights. Learn more.
Emoji specifications
  • File format: GIF/JPEG/PNG
  • File size: Less than 1MB
  • Image dimensions 48 x 48 -> 480 x 480 (Preferred: 48 x 48)

Family Name

When you upload your first emoji, you will create a prefix name for all of your emoji, called a "family name." Sponsors will use this name to auto-complete your emoji. Choose this name carefully as it cannot be changed once it is set, even by deleting and re-uploading all your emoji. Family names are not unique across YouTube and must be 3-10 characters.

As a best practice, we recommend picking a family name that is easily recognizable as your brand. 

Emoji Name

Each emoji will have a name that sponsors can use to auto-complete in live chat. To change the emoji name, you must delete and re-upload the emoji. Emoji names must be 3-10 characters and unique within their emoji family (but not across YouTube).

Number of custom emoji that you can upload

As you gain more sponsors, you will unlock additional slots for more custom emoji. You will not be notified when new slots are unlocked.

# Sponsors # Emojis
0 4
2 5
5 6
10 7
15 8
20 9
30 10
40 11
50 12
75 13
100 14
125 15
150 16
175 17
200 18
225 19
250 20
300 21
350 22
400 23
450 24
500 25
600 26
700 27
800 28
900 29
1000 30
1200 31
1400 32
1600 33
1800 34
2000 35
2200 36
2400 37
2600 38
2800 39
3000 40
3200 41
3400 42
3600 43
3800 44
4000 45
4200 46
4400 47
4600 48
4800 49
5000 Talk to us
Turn sponsor-only live chat on or off
To allow sponsors to send live chat messages, enable "Only sponsors may send messages" under your live chat settings for your live stream.
Share Community posts with your sponsors on main YouTube app and site
As part of the beta on and the YouTube apps, you can use the community tab to share content only with your sponsors.
  1. Click the Account icon Profile and select My channel.
  2. Click the Community tab.
  3. In the dropdown menu, choose whether to make the post public or sponsors-only. Public is the default setting.
  4. Enter your post in the text field.
  5. Click Post.
Share creator perks with your sponsors on main YouTube app and site
As part of the beta on and the main YouTube app, you can develop your own perks that you will offer to your sponsors. You must deliver all creator perks you offer. YouTube takes no responsibility for your creator perks; you must carefully consider whether you will be able to deliver what you offer to your sponsors' satisfaction.
You can set up and manage your creator perks in the Sponsorships section of Creator Studio on desktop.
You must provide text to describe your perks. This will appear on the Sponsorship offer screen.
Please ensure that each creator perk you offer and fulfill adheres to our terms and policies including YouTube's Community Guidelines. Please note that you may not offer as perks: any contests, lotteries or sweepstakes; downloads of any content (including music) that is available on YouTube; 1:1 meet-ups or visits.

Revenue reporting

You can see revenue reports in the YouTube Analytics > Transaction Revenue Report. You'll receive Sponsorship revenue in the same way that you receive ad revenue with AdSense. 
International pricing

The monthly recurring price to sponsor a channel varies by country. The monthly price of sponsorship can help you decide how much to spend on custom perks for your sponsors. 

These are the prices as of September 19, 2017, and they are subject to change. In addition, the “USD Equivalent” below is provided solely for your convenience and is subject to exchange rate fluctuations so we encourage you to look up the latest USD equivalent often.

Country Price/month US $ Equivalent
Argentina ARS 49.90 $2.92
Australia AUD 5.99 $4.77
Austria EUR 4.99 $5.97
Belgium EUR 4.99 $5.97
Bosnia and Herzegovina USD 4.99 $4.99
Brazil BRL 7.99 $2.55
Canada CAD 4.99 $4.06
Chile CLP 2490 $3.98
Colombia COP 9990 $3.43
Denmark DKK 49 $7.87
Finland EUR 4.99 $5.97
France EUR 4.99 $5.97
Germany EUR 4.99 $5.97
Greece EUR 4.99 $5.97
Hong Kong HKD 25 $3.20
Hungary HUF 990 $3.83
India INR 159 $2.48
Ireland EUR 4.99 $5.97
Italy EUR 4.99 $5.97
Japan JPY 490 $4.39
Macedonia USD 4.99 $4.9
Mexico MXN 49 $2.76
Netherlands EUR 4.99 $5.97
New Zealand NZD 5.99 $4.35
Norway NOK 49 $6.25
Peru PEN 7.99 $2.46
Phillipines PHP 129 $2.52
Poland PLN 15 $4.18
Portugal EUR 4.99 $5.97
Russia RUB 249 $4.29
Senegal USD 4.99 $4.99
Slovakia EUR 4.99 $5.97
Slovenia EUR 4.99 $5.97
South Korea KRW 4990 $4.42
Spain EUR 4.99 $5.97
Sweden SEK 49 $6.15
Switzerland CHF 5.95 $6.19
Taiwan TWD 75 $2.49
Uganda USD 4.99 $4.99
United Kingdom GBP 4.99 $6.73
United States USD 4.99 $4.99


My viewers say they can't see the "Sponsor" button. Why not?

There could be a number of reasons for this:
  • The feature is not launched on your channel.
  • The feature is only launched on your channel on YouTube Gaming.
  • The feature is not launched in all countries (see "International pricing" above for a list of launched countries).
  • If your viewers are using the old version of YouTube on desktop, they can switch at
  • The "Sponsor" button is not yet launched on iOS. Viewers can, however, become sponsors on desktop or the YouTube app and still get the perks (badges, sponsors-only community posts, etc.) on iOS. 

What’s my share of sponsorship payments?

Creators receive 70% of sponsorships revenue after local sales tax is deducted. All transaction costs (including credit card fees) are currently covered by YouTube. If you are a part of an MCN, you should consult with your network as there may be an additional revenue share applied to your revenue.
You and your MCN (as applicable) are responsible for complying with all tax laws applicable to your sponsorships revenue.
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