Channels with memberships turned on can create a channel membership programme with different levels and members-only perks for their channel members. There are different perks and levels that you can make available to your members. Learn more about how viewers can join your channel and how they experience memberships.
There are different places in YouTube Studio where you can manage and measure your channel's memberships programme, including:
We also have a Members API service and there are other third-party integrations to help you learn more about your members and perks
Creators and MCNs participating in channel memberships are responsible for complying with our terms and policies and all relevant laws and regulations.
Memberships tab
You can find info about your memberships programme and your members in the Memberships tab in YouTube Studio. To get to the Memberships tab, click Earn Memberships.
If you get a new member while you're offline, we don't send you a notification. But you can view your members in the Memberships tab. If you're live streaming when a new viewer joins your channel membership, a bright green 'Welcome' message is sent in live chat. This message is pinned at the top of the chat for five minutes.
View info about your memberships programme in the Memberships tab
- Total members: All members who currently have access to perks. Includes members who have cancelled but still have access to perks for the remainder of their billing period.
- Active members: Only members with active subscriptions. Active members are total members minus cancelled members.
- Revenue: Earnings for the last billing period. You can also compare your earnings with the previous billing period.
- Members by level: The number of members (total or active) by level over time.
- Sign-ups and cancellations: The number of users that became members or cancelled a membership in the past billing period. You can also compare with the previous billing period.
- Cancellation feedback: Some members use our predefined multiple choice options to give feedback on why they cancelled. Point to 'Cancellations' to view how members responded when cancelling on your channel.
View info about your channel members in the Memberships tab
- Total duration as a member: How long a user has been an active paid member of your channel. Includes time from all prior periods as a member.
- Last update: Days since the last time that the member joined, rejoined, upgraded or downgraded their membership.
To export a snapshot of this info to CSV, click Download in the upper right-hand corner. The export may take a few minutes to complete. You can close this window while you wait.
Other cards and tools in the Memberships tab
- Resources: A dynamic card that displays best practices, links to other resources, and memberships-specific experiments that you can opt in and out of.
- Recent videos that members joined on: Monitor the top-performing videos that viewers became members on.
- Recent comments by members: Easily find the latest member comments so that you can prioritise replying to them.
- Memberships Offer: Manage and edit your memberships perks and levels. The card may also have suggestions and best practices for the types of perks that you might want to include at each price.
- Intro video: Upload a video to display when viewers click 'JOIN' to sign up for memberships.
YouTube Analytics
You can also find more data about your members and revenue in YouTube Analytics. To get to YouTube Analytics, sign in to YouTube Studio Analytics.
View memberships audience info in YouTube Analytics
- Sign in to YouTube Studio
Analytics
Audience.
- Click the 'Total member' card. The card shows total and active members per day or over time.
- If you want further data about your members, click See more. You can change the time series to gauge how the following metrics performed during a custom time period:
- Total and active members
- Members gained
- Members cancelled
- Members lost (cancelled members who lost access to perks as a result of the end of their billing period)
- If you want further data about your members, click See more. You can change the time series to gauge how the following metrics performed during a custom time period:
- The 'Key metrics' card shows a chart of how many members were gained or lost over time.
View memberships revenue info in YouTube Analytics
- Sign in to YouTube Studio
Analytics
Revenue.
- Click the 'Transactions revenue' card. The card shows how many transactions occurred during a certain time period. Transactions are either new sign-ups or recurrences.
To view a more detailed breakdown of revenue data from your memberships programme:
- Sign in to YouTube Studio
Analytics
Revenue.
- Find and select the How you make money card.
- Select Memberships. You can set a custom time period or filter by video format.
View data about gift memberships in YouTube Analytics
Channel memberships revenue share and refunds
Memberships revenue share
Revenue share for creators
Revenue share for creators in MCNs
You and your MCN are responsible for complying with all tax laws applicable to your membership revenue.
Cancellations, terminations and refunds for memberships
- Termination by the channel
- Removal from the YouTube Partner Programme
- Due to abuse or fraud
- Breach of our terms or policies
FAQ around measurement and management
Can I remove a channel member?
You cannot remove anyone who has joined as a member but you can block their comments. To block comments from specific viewers, you must set up comment and live chat filters.