Manage channel memberships

The YouTube Gaming app will go away on May 30, but you’ll be able to find all of your favorite gaming videos in the YouTube main app at www.youtube.com/gaming. Learn more about Gaming on YouTube here.
We are currently rolling out this feature on the main YouTube app and site to some channels. If you’re in this group, you’ll see this feature at https://youtube.com/channel_memberships. Learn more about channel membership eligibility. 

Learn more about what you can offer your members and how your viewers experience memberships.

Note that each channel participating in memberships (including its offerings) is responsible for complying with our terms and policies, including YouTube's Community Guidelines, as well as applicable local government laws and regulations.

See your members

You won't receive a notification if you get a new member while you're offline. You can see all of your active members, how long they've been a member, and their subscriber count at youtube.com/channel_memberships. Members can cancel their membership at any time.

While live streaming

If using Stream now:
  1. Sign in to your Google account.
  2. Go to Creator Studio and then Live Streaming and then Stream Now.
  3. Look for the Memberships module in your live dashboard.

If using Events:

  1. Sign in to your Google account.
  2. Go to Creator Studio and then Live Streaming and then Events.
  3. Select your live stream.
  4. Click Live Control Room.
  5. Click Open Memberships in a new window to view your memberships module.

If you are live streaming when a new viewer joins your channel membership, a bright green "New Member" message will be sent in live chat. This message will be pinned at the top of chat for 5 minutes.

Promote memberships
You can add /join to the end of your channel URL to link directly to your membership offer window. 
You can add this link:
  • In your video description.
  • On cards and end screens in your videos. 

Channel membership revenue, pricing, and refunds

Revenue share

Creators receive 70% of membership revenue after local sales tax is deducted. All transaction costs (including credit card fees) are currently covered by YouTube.
Revenue share for creators in MCNs
If you are a part of an MCN, you should consult with your network. Some MCNs may take an additional revenue share, meaning your revenue from memberships may be lower than 70% if you’re part of an MCN.
You and your MCN (as applicable) are responsible for complying with all tax laws applicable to your membership revenue.

Revenue reporting

You can see revenue reports in the YouTube Analytics > Transaction Revenue Report. You'll receive membership revenue in the same way that you receive ad revenue with AdSense.

Cancellations, terminations, and refunds

Members can cancel their membership at any time.
If a member requests a refund, YouTube has sole discretion as to the validity of that claim, and may deduct from the channel the channel’s share of the revenue to be refunded. Learn about YouTube’s refund policy for paid memberships.

If membership is terminated on a channel (including, by voluntarily disabling it, or as a result of breaching our terms or policies, or being removed from the YouTube Partner Program), all active paid members on that channel at the time of such termination will receive a refund of their last month’s payment for membership on that channel, and the channel’s share of the revenue to be refunded will be deducted from the channel.

FAQs

The Join button may not be visible on some videos. We're aware of this and are hoping to make more videos eligible for the Join button going forward.

Workarounds: 

  • Remind viewers they can become a member by clicking on the Join button on your channel page. 
  • You can add /join to the end of your channel URL to link directly to your membership offer window. 

 

There could be a number of reasons for this:
  • The feature is not launched on your channel.
  • The feature is only launched on your channel on YouTube Gaming.
  • The feature is not launched in all countries.
  • If your viewers are using the old version of YouTube on desktop, they can switch at youtube.com/new.
  • The "Join" button will only appear on eligible video watch pages of participating channels. For example, watch pages of videos claimed by certain music partners are not eligible.
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