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Manage sponsorships

Channel sponsorships are now available to all eligible creators on YouTube Gaming and in a closed beta on youtube.com and YouTube apps.

Learn more about how your viewers experience Sponsorships.

Note that each channel participating in Sponsorships (including its offerings) is responsible for complying with our terms and policies including YouTube's Community Guidelines as well as applicable local government laws and regulations. 

See your sponsors

While live streaming

If using Stream now:
  1. Sign in to your Google account.
  2. Go to Creator Studio > Live Streaming > Stream Now.
  3. Look for the Sponsorships module in your live dashboard.

If using Events: 

  1. Sign in to your Google account.
  2. Go to Creator Studio > Live Streaming > Events.
  3. Select your live stream.
  4. Click Live Control Room.
  5. Click Open Sponsorships in a new window to view your Sponsorships module.

If you are live streaming when a new viewer sponsors your channel, a bright green "New Sponsor" message will be sent in live chat. This message will be pinned at the top of chat for 5 minutes.

While offline

You won't receive a notification if you get a new sponsor while you're offline.

You can see all of your active sponsors, how long they've been a sponsor, and their subscriber count at: https://www.youtube.com/sponsors. Sponsors can cancel their sponsorships at any time.

Upload channel badge

Sponsors will stand out in live chat via an exclusive sponsors-only badge. There is a default badge, but you can upload a custom channel badge at https://www.youtube.com/sponsors. Custom badges can give your viewers a stronger reason to sponsor you.
Please ensure that your channel badge adheres to YouTube's Terms of Service and Community Guidelines. Please be sure not to violate others' copyright or privacy rights. Learn more
Image specifications
  • File format: PNG/JPEG/GIF
  • File size: Less than 1MB
  • image dimensions: 32 x 32

Upload custom emojis

Sponsors will gain access to one or more exclusive custom emojis that can be sent via YouTube Gaming in any of your live chats. By default, there are no custom emojis. Learn more about custom emoji best practices.
Upon enabling the feature, you should upload custom emojis at https://youtube.com/sponsors. Custom emojis can give your viewers a stronger reason to sponsor you.
Please ensure that all custom emojis (including their names) adhere to YouTube's Terms of Service and Community Guidelines. Please be sure not to violate others' copyright or privacy rights. Learn more.
Emoji specifications
  • File format: GIF/JPEG/PNG
  • File size: Less than 1MB
  • Image dimensions 48 x 48 -> 480 x 480 (Preferred: 48 x 48)

Family Name

When you upload your first emoji, you will create a prefix name for all of your emojis, called a "family name." Sponsors will use this name to auto-complete your emojis. Choose this name carefully as it cannot be changed once it is set, even by deleting and re-uploading all your emojis. Family names are not unique across YouTube and must be 3-10 characters.

As a best practice, we recommend picking a family name that is easily recognizable as your brand. 

Emoji Name

Each emoji will have a name that sponsors can use to auto-complete in live chat. To change the emoji name, you must delete and re-upload the emoji. Emoji names must be 3-10 characters and unique within their emoji family (but not across YouTube).

Turn sponsor-only live chat on or off

To allow sponsors to send live chat messages, enable "Only sponsors may send messages" under your live chat settings for your live stream.

Share Community posts with your sponsors

As part of the beta on youtube.com and the YouTube apps, you can use the community tab to share content only with your sponsors.
  1. Click the account icon Profile and select My channel.
  2. Click the Community tab.
  3. Enter your post in the text field.
  4. In the dropdown menu, choose whether to make the post public or sponsors-only. Public is the default setting.
  5. Click Post.

Share creator perks with your sponsors

As part of the beta on youtube.com and the YouTube app, you can develop your own perks that you will offer to your sponsors. You must deliver all creator perks you offer. YouTube takes no responsibility for the fulfillment of your creator perks so you must carefully consider whether you will be able to deliver what you offer to your sponsors' satisfaction.
You can set up and mange your creator perks in the Sponsorship section of Creator Studio.
You must provide text (maximum 100 characters per perk) to describe your perks. This will appear on the Sponsorship offer screen.
Please ensure that each creator perk you offer and fulfill adheres to our terms and policies including YouTube's Community Guidelines.

Revenue reporting

You can see revenue reports in the YouTube Analytics > Transaction Revenue Report. You'll receive Sponsorship revenue in the same way that you receive ads with AdSense. 

International pricing

The price it costs to sponsor a channel varies by country. The price of sponsorship can help you decide how much to spend on custom perks for your sponsors. 

These are the prices as of September 19, 2017. They are subject to change.

Country Price US $ Equivalent
Argentina ARS 49.90 $2.92
Australia AUD 5.99 $4.77
Austria EUR 4.99 $5.97
Belgium EUR 4.99 $5.97
Bosnia and Herzegovina USD 4.99 $4.99
Brazil BRL 7.99 $2.55
Canada CAD 4.99 $4.06
Chile CLP 2490 $3.98
Colombia COP 9990 $3.43
Denmark DKK 49 $7.87
Finland EUR 4.99 $5.97
France EUR 4.99 $5.97
Germany EUR 4.99 $5.97
Greece EUR 4.99 $5.97
Hong Kong HKD 25 $3.20
Hungary HUF 990 $3.83
India INR 159 $2.48
Ireland EUR 4.99 $5.97
Italy EUR 4.99 $5.97
Japan JPY 490 $4.39
Macedonia USD 4.99 $4.9
Mexico MXN 49 $2.76
Netherlands EUR 4.99 $5.97
New Zealand NZD 5.99 $4.35
Norway NOK 49 $6.25
Peru PEN 7.99 $2.46
Phillipines PHP 129 $2.52
Poland PLN 15 $4.18
Portugal EUR 4.99 $5.97
Russia RUB 249 $4.29
Senegal USD 4.99 $4.99
Slovakia EUR 4.99 $5.97
Slovenia EUR 4.99 $5.97
South Korea KRW 4990 $4.42
Spain EUR 4.99 $5.97
Sweden SEK 49 $6.15
Switzerland CHF 5.95 $6.19
Taiwan TWD 75 $2.49
Uganda USD 4.99 $4.99
United Kingdom GBP 4.99 $6.73
United States USD 4.99 $4.99
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