Manage channel memberships

We’re making a few changes to how we collect and use data on kids content on YouTube.com. As a result, some of the instructions in this article may have changed. Learn more

Learn more about what you can offer your members and how your viewers experience memberships.

Each channel participating in memberships (including its offerings) is responsible for complying with our terms and policies, including YouTube's Community Guidelines, as well as all relevant laws and regulations.

See your members

If you get a new member while you're offline, you won't get a notification. You can see all of your active members, how long they've been a member, and their subscriber count on the Memberships tab in YouTube Studio. Members can cancel their membership at any time.

If you’re live streaming when a new viewer joins your channel membership, a bright green "New Member" message will be sent in live chat. This message will be pinned at the top of chat for 5 minutes.

You can also see the total number of members per day in the Audience tab in YouTube Analytics. The ‘key metrics card’ shows a chart of how many members were gained or lost over time.

Promote memberships

You can add /join to the end of your channel URL to link directly to your membership offer window.

You can add this link:

To your video description.
On cards and end screens in your videos.

Block members from commenting

You cannot remove anyone who has joined as a member, but you can block comments. To block comments from specific viewers, you’ll need to set up comment and live chat filters.

Set and manage your intro video

Set an intro video for potential members

You can create a video that will be seen by anyone who clicks the Join button.

Intro Videos

What to know before adding an intro video

Ads will not run on intro videos
Your intro video must follow YouTube’s Community Guidelines
Your intro video can’t have 3rd party copyright claims
Your intro video can’t have music claims against it
Your intro video can’t be set as made for kids
If you want to mention specific prices of your levels, be mindful that prices can vary depending on platform and country

How to add an intro video if you’re new to memberships

Create your intro video and make sure you publish as Unlisted.
Go to studio.youtube.com.
In the left menu, select Monetization click Memberships.
In step 3 under “Add videos that encourage fans to join” click Start.
Click Select intro video click Next.
Choose your intro video from the options.

How to add an intro video if you’re already using memberships

Create your intro video and make sure you publish as Unlisted. Go to studio.youtube.com.
In the left menu, select Monetization click Memberships.
Click Add intro video in the “Improvements you can make” box.
Follow the onscreen instructions to upload your intro video.

Edit or delete an intro video

Edit your intro video

Go to studio.youtube.com.
In the left menu, select Monetization click Memberships.
At the bottom right of the page, click Edit in the “Your intro video” box.
Follow the onscreen instructions to edit your intro video.

Delete your intro video

Go to studio.youtube.com.
In the left menu, select Monetization click Memberships.
At the bottom right of the page, click Edit in the “Your intro video” box.
Click the delete icon next to your memberships offer video.
You can then replace your video, using our set an intro video instructions.

Channel membership revenue, pricing, and refunds

Revenue share

Creators receive 70% of membership revenue after applicable taxes and fees are deducted. All transaction costs (including credit card fees) are currently covered by YouTube.

Revenue share for creators in MCNs

If you are a part of an MCN, you should consult with your network. Some MCNs may take an additional revenue share, meaning your revenue from memberships may be lower than 70% if you’re part of an MCN.

You and your MCN (as applicable) are responsible for complying with all tax laws applicable to your membership revenue.

Revenue reporting

You can see revenue reports in the YouTube Analytics > Transaction Revenue Report. You'll receive membership revenue in the same way that you receive ad revenue with AdSense.

Cancellations, terminations, and refunds

Members can cancel their membership at any time.

If a member requests a refund, YouTube has sole discretion as to the validity of that claim, and may deduct from the channel the channel’s share of the revenue to be refunded. Learn about YouTube’s refund policy for paid memberships.

If membership is terminated on a channel because of termination by the channel, removal from the YouTube Partner Program, or as a result of abuse, fraud or breach of our terms or policies, all active paying members will get a refund of their last month's payment. The channel's share of the revenue to be refunded will be deducted from the channel.

FAQs

There could be a number of reasons for this, including:

The feature is not launched on your channel.
The feature is not launched in all countries.
Your video is set as made for kids.
The "Join" button is not yet launched on some platforms. Viewers can, however, become members on desktop. You can still get access to perks on all available platforms if you sign up on desktop.
The "Join" button will only appear on eligible video watch pages of participating channels. For example, watch pages of videos claimed by certain music partners are not eligible.

If your viewers can’t see the join button, you can always remind them of these workarounds:

Remind viewers they can become a member by clicking on the Join button on your channel homepage.
Viewers can add /join to the end of your channel URL to link directly to your membership offer window.
You can also add to your /join link to your video descriptions.

How can I get more data about my members?

We have a Sponsorships API that gives you access to the following info about your members. If you use a 3rd-party company to offer perks, you can share this info about your members with them so you can deliver memberships benefits.

The member's channel URL
The name of the member's channel
A link to the member's profile picture
When the member joined your channel

Note: The Sponsorships API Service currently does not provide information about a member’s level.

Where can I see the new Memberships data?

You can find Memberships data at the audience tab in YouTube Analytics and in the Analytics deep dive.

What does Total vs. Active members mean?

Total members means all members who currently have access to perks. Active members doesn’t include members who have canceled their membership, but who still have access to perks until the end of their billing period.

When a viewer cancels their membership, they remain a member until the end of the current billing period. Some members may choose to renew access again before their access expires.

Total Members = Active Members + Members who cancelled this month.

What are lost members? What’s the difference in lost members and canceled members?

Lost members are members whose access to perks expired during the time period selected. They may have canceled their membership before the time period selected.

Canceled members are members who have canceled their membership during the time period selected, whether or not their access to perks expired during that time.

When a viewer cancels their membership, they remain a member until the end of the current billing period. Some members may choose to renew access again before their access expires.

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