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Manage sponsorships

You can use Sponsorships to let your viewers purchase digital goods via monthly recurring payments. This feature is now available to all eligible creators on YouTube Gaming. Learn more about how your viewers experience Sponsorships.

Eligibility & availability

Eligibility requirements
To be eligible for Sponsorships on YouTube Gaming, you have to meet these requirements: 
  • You have a "Gaming" channel
  • Your channel is enabled for live streaming
  • Your channel is monetized
  • Your channel has over 1,000 subscribers
  • You are over 18 years old
  • You are located in one of the available locations
  • You are in compliance with our terms and policies

Note: For non-Gaming channels, Sponsorships is currently in a closed beta.

Availability

Sponsorships on YouTube Gaming is currently available to creators in the following locations:
  • Argentina
  • Australia 
  • Austria
  • Belgium
  • Bosnia & Herzegovina
  • Brazil
  • Canada 
  • Chile
  • Colombia
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Italy
  • Japan
  • Macedonia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Russia
  • Senegal
  • Slovakia
  • Slovenia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Uganda
  • United Kingdom
  • United States

Learn how to set your location setting.

Turn Sponsorships on or off 

Note that you're responsible for complying with your local government laws and regulations while using Sponsorships.

Sponsorships for your channel

Turn Sponsorships on
  1. On a computer, sign in to your Google account.
  2. Go to your features page at https://www.youtube.com/features.
  3. Under "Sponsorships," click Enable and follow the on-screen instructions.

When Sponsorships is turned on for your channel, your viewers will see a Sponsor button on your channel page, all watch pages, and in live chat within YouTube Gaming.

Turn Sponsorships off

Note: When Sponsorships is turned off, all recurring payments will be cancelled. These cannot be recovered. 

  1. On a computer, sign in to your Google account.
  2. Go to www.youtube.com/sponsors.
  3. Click the gear icon  > Turn off Sponsorships > Disable.

Sponsorships for your network

Allow network to turn on Sponsorships
  1. On a computer, sign in to your YouTube MCN account.
  2. Go to www.youtube.com/owner_features.
  3. Click Enable for Paid Features.

Manage Sponsorships 

See your Sponsors

While live streaming
If using Stream now:
  1. Sign in to your Google account.
  2. Go to Creator Studio > Live Streaming > Stream Now.
  3. Look for the Sponsorships module in your live dashboard.

If using Events: 

  1. Sign in to your Google account.
  2. Go to Creator Studio > Live Streaming > Events.
  3. Select your live stream.
  4. Click Live Control Room.
  5. Click Open Sponsorships in a new window to view your Sponsorships module.

If you are live streaming when a new viewer sponsors your channel, a bright green "New Sponsor" message will be sent in live chat. This message will be pinned at the top of chat for 5 minutes.

While offline

You won't receive a notification if you get a new sponsor while you're offline.

You can see all of your active sponsors, how long they've been a sponsor, and their subscriber count at: https://www.youtube.com/sponsors. You can also individually message sponsors here.

Upload channel badge

Sponsors will stand out in live chat via an exclusive sponsors-only badge. There is a default badge, but you can upload a custom channel badge at https://www.youtube.com/sponsors. Custom badges can give your viewers a stronger reason to sponsor you.
Please ensure that your channel badge adheres to YouTube's Terms of Service and Community Guidelines. Please be sure not to violate others' copyright or privacy rights. Learn more
Image specifications
  • File format: PNG/JPEG/GIF
  • File size: Less than 1MB
  • image dimensions: 32 x 32
Upload custom emojis
Sponsors will gain access to one or more exclusive custom emojis that can be sent via YouTube Gaming in any of your live chats. By default, there are no custom emojis. Learn more about custom emoji best practices.
Upon enabling the feature, you should upload custom emojis at https://youtube.com/sponsors. Custom emojis can give your viewers a stronger reason to sponsor you.
Please ensure that all custom emojis (including their names) adhere to YouTube's Terms of Service and Community Guidelines. Please be sure not to violate others' copyright or privacy rights. Learn more
Emoji specifications
  • File format: GIF/JPEG/PNG
  • File size: Less than 1MB
  • Image dimensionsL 48 x 48 -> 480 x 480 (Preferred: 48 x 48)

Family Name

When you upload your first emoji, you will create a prefix name for all of your emojis, called a "family name." Sponsors will use this name to auto-complete your emojis. Choose this name carefully as it cannot be changed once it is set, even by deleting and re-uploading all your emojis. Family names are not unique across YouTube and must be 3-10 characters.

As a best practice, we recommend picking a family name that is easily recognizable as your brand. 

Emoji Name

Each emoji will have a name that Sponsors can use to auto-complete in live chat. To change the emoji name, you must delete and re-upload the emoji. Emoji names must be 3-10 characters and unique within their emoji family (but not across YouTube).

Number of custom emojis you can upload

As you gain more sponsors, you will unlock additional slots for more custom emojis. You will not be notified when new slots are unlocked.

# Sponsors # Emojis
2 1
5 2
10 3
15 4
20 5
30 6
40 7
50 8
75 9
100 10
125 11
150 12
175 13
200 14
225 15
250 16
300 17
350 18
400 19
450 20
500 21
600 22
700 23
800 24
900 25
1000 26
1200 27
1400 28
1600 29
1800 30
2000 31
2200 32
2400 33
2600 34
2800 35
3000 36
3200 37
3400 38
3600 39
3800 40
4000 41
4200 42
4400 43
4600 44
4800 45
5000 46
5400 47
5800 48
6200 49
6600 50
6600+ Talk to us

Enable or disable sponsors-only live chat

To allow only sponsors to send live chat messages, enable "Only sponsors may send messages" under your live chat settings for your live stream.

Revenue reporting

You can see revenue reports in the YouTube Analytics > Transaction Revenue Report. You'll receive Sponsorships revenue in the same way that you receive ads with AdSense. 
International pricing

The price it costs to sponsor a channel varies by country. The price of sponsorship can help you decide how much to spend on custom perks for your sponsors. 

These are the prices as of September 19, 2017. They are subject to change.

Country Price US $ Equivalent
Argentina ARS 49.90 $2.92
Australia AUD 5.99 $4.77
Austria EUR 4.99 $5.97
Belgium EUR 4.99 $5.97
Bosnia and Herzegovina USD 4.99 $4.99
Brazil BRL 7.99 $2.55
Canada CAD 4.99 $4.06
Chile CLP 2490 $3.98
Colombia COP 9990 $3.43
Denmark DKK 49 $7.87
Finland EUR 4.99 $5.97
France EUR 4.99 $5.97
Germany EUR 4.99 $5.97
Greece EUR 4.99 $5.97
Hong Kong HKD 25 $3.20
Hungary HUF 990 $3.83
India INR 159 $2.48
Ireland EUR 4.99 $5.97
Italy EUR 4.99 $5.97
Japan JPY 490 $4.39
Macedonia USD 4.99 $4.9
Mexico MXN 49 $2.76
Netherlands EUR 4.99 $5.97
New Zealand NZD 5.99 $4.35
Norway NOK 49 $6.25
Peru PEN 7.99 $2.46
Phillipines PHP 129 $2.52
Poland PLN 15 $4.18
Portugal EUR 4.99 $5.97
Russia RUB 249 $4.29
Senegal USD 4.99 $4.99
Slovakia EUR 4.99 $5.97
Slovenia EUR 4.99 $5.97
South Korea KRW 4990 $4.42
Spain EUR 4.99 $5.97
Sweden SEK 49 $6.15
Switzerland CHF 5.95 $6.19
Taiwan TWD 75 $2.49
Uganda USD 4.99 $4.99
United Kingdom GBP 4.99 $6.73
United States USD 4.99 $4.99
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