Manage sponsorships

We are currently rolling this feature out to some channels. If you’re in this group, you’ll see this feature at youtube.com/sponsors. Learn more about sponsorships eligibility. 

Sponsorships is used widely on YouTube Gaming, and a small number of channels on the main YouTube apps and site are running a different form of sponsorships.

Learn more about how your viewers experience sponsorships.

Note that each channel participating in sponsorships (including its offerings) is responsible for complying with our terms and policies, including YouTube's Community Guidelines, as well as applicable local government laws and regulations.

See your sponsors

While live streaming

If using Stream now:
  1. Sign in to your Google account.
  2. Go to Creator Studio > Live Streaming > Stream Now.
  3. Look for the Sponsorships module in your live dashboard.

If using Events:

  1. Sign in to your Google account.
  2. Go to Creator Studio > Live Streaming > Events.
  3. Select your live stream.
  4. Click Live Control Room.
  5. Click Open Sponsorships in a new window to view your sponsorships module.

If you are live streaming when a new viewer sponsors your channel, a bright green "New Sponsor" message will be sent in live chat. This message will be pinned at the top of chat for 5 minutes.

While offline

You won't receive a notification if you get a new sponsor while you're offline.

You can see all of your active sponsors, how long they've been a sponsor, and their subscriber count at: https://www.youtube.com/sponsors. Sponsors can cancel their sponsorships at any time.

Link to your sponsorships offer window

You can add /sponsor to the end of your channel URL to link directly to your sponsorships offer window. By adding this link in your video description, you can enable viewers on platforms where sponsorships payments are not supported (for example, users of iOS and other unsupported devices) to become sponsors.

Sponsorships revenue, pricing, and refunds

Revenue share

Creators receive 70% of sponsorships revenue after local sales tax is deducted. All transaction costs (including credit card fees) are currently covered by YouTube.
Revenue share for creators in MCNs
If you are a part of an MCN, you should consult with your network. Some MCNs may take an additional revenue share, meaning your revenue from sponsorships may be lower than 70% if you’re part of an MCN.
You and your MCN (as applicable) are responsible for complying with all tax laws applicable to your sponsorships revenue.

Revenue reporting

You can see revenue reports in the YouTube Analytics > Transaction Revenue Report. You'll receive sponsorships revenue in the same way that you receive ad revenue with AdSense.
International pricing

The monthly recurring price to sponsor a channel varies by country. The monthly price of sponsorship can help you decide how much to spend on custom perks for your sponsors.

These are the prices as of September 19, 2017, and they are subject to change. In addition, the “USD Equivalent” below is provided solely for your convenience and is subject to exchange rate fluctuations so we encourage you to look up the latest USD equivalent often.

Country Price/month US $ Equivalent
Argentina ARS 49.90 $2.92
Australia AUD 5.99 $4.77
Austria EUR 4.99 $5.97
Belgium EUR 4.99 $5.97
Bosnia and Herzegovina USD 4.99 $4.99
Brazil BRL 7.99 $2.55
Canada CAD 4.99 $4.06
Chile CLP 2490 $3.98
Colombia COP 9990 $3.43
Denmark DKK 49 $7.87
Finland EUR 4.99 $5.97
France EUR 4.99 $5.97
Germany EUR 4.99 $5.97
Greece EUR 4.99 $5.97
Hong Kong HKD 25 $3.20
Hungary HUF 990 $3.83
India INR 159 $2.48
Ireland EUR 4.99 $5.97
Italy EUR 4.99 $5.97
Japan JPY 490 $4.39
Macedonia USD 4.99 $4.9
Mexico MXN 49 $2.76
Netherlands EUR 4.99 $5.97
New Zealand NZD 5.99 $4.35
Norway NOK 49 $6.25
Peru PEN 7.99 $2.46
Phillippines PHP 129 $2.52
Poland PLN 15 $4.18
Portugal EUR 4.99 $5.97
Russia RUB 249 $4.29
Senegal USD 4.99 $4.99
Slovakia EUR 4.99 $5.97
Slovenia EUR 4.99 $5.97
South Korea KRW 4990 $4.42
Spain EUR 4.99 $5.97
Sweden SEK 49 $6.15
Switzerland CHF 5.95 $6.19
Taiwan TWD 75 $2.49
Uganda USD 4.99 $4.99
United Kingdom GBP 4.99 $6.73
United States USD 4.99 $4.99

Cancellations, terminations, and refunds

Sponsors can cancel their sponsorships at any time.
If a sponsor requests a refund, YouTube has sole discretion as to the validity of that claim, and may deduct from the channel the channel’s share of the revenue to be refunded. Learn about YouTube’s refund policy for paid subscriptions.

If sponsorships is terminated on a channel (including, by voluntarily disabling it, or as a result of breaching our terms or policies, or being removed from the YouTube Partner Program), all active paid sponsors on that channel at the time of such termination will receive a refund of their last month’s payment for sponsorships on that channel, and the channel’s share of the revenue to be refunded will be deducted from the channel.

FAQs

There could be a number of reasons for this:
  • The feature is not launched on your channel.
  • The feature is only launched on your channel on YouTube Gaming.
  • The feature is not launched in all countries (see "International pricing" above for a list of launched countries).
  • If your viewers are using the old version of YouTube on desktop, they can switch at youtube.com/new.
  • The "Sponsor" button is not yet launched on iOS. Viewers can, however, become sponsors on desktop or the YouTube app and still get the perks (badges, sponsors-only community posts, etc.) on iOS.
  • The "Sponsor" button will only appear on eligible video watch pages of participating channels. For example, watch pages of videos claimed by certain music partners are not eligible.
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