Creators in the YouTube Partner Program can start sharing ads revenue from Shorts in February 2023. Shorts views are already counting towards new program eligibility requirements for creators not in YPP. Learn more!

Get started with Shopping on YouTube

YouTube Shopping lets eligible creators easily promote products from their own shops or other brands across YouTube. Through YouTube Shopping, you can:

  • Set up and connect your shop to YouTube to feature your own products, like merch, in your videos and live streams.
  • Feature products from other brands in your videos, Shorts and live streams
  • View performance metrics for featuring products in your videos, Shorts and live streams
  • Understand which products resonate best with your audience

YouTube Shopping features include:

  • Your channel's shop
  • Products in the end screens of videos
  • Tagged products in your videos and live streams
  • Pinned products in live chat

Promote products from other brands

To promote products from other brands that are featured in your content, you must:

  1. Fit the eligibility criteria.
  2. Tag products in your videos and Shorts.

If you're eligible, you can also tag products in your live streams. Viewers in these locations can browse and buy products that you tag from other brands across these surfaces on YouTube:

  • In a product shelf or overlay below your videos, Shorts and live streams
  • As a pinned product in live streams

You can manage which products show up in your content.

Channel eligibility to promote products from other brands

To promote products from other brands in your videos and Shorts, you have to meet these minimum requirements:

  • Your channel has been approved for monetisation.
  • You are based in Brazil, India, the United Kingdom or the United States.
  • Your channel has more than 20,000 subscribers.
  • Your channel is not a music channel, an Official Artist Channel or associated with music partners. Music partners may include music labels, distributors, publishers or VEVO.
  • Your channel audience isn't set as Made for Kids and your channel doesn't have a significant number of videos set as Made for Kids.
  • Your channel doesn't have a significant number of videos that violate our Channel monetisation policies.
Your channel hasn't received any hate speech, child safety, violent, dangerous or suicide and self-harm Community Guideline strikes.

Promote your own products across YouTube

To promote your own products, like merch, on YouTube, while earning money, you must:

  1. Fit the eligibility criteria.
  2. Set up and connect your shop to YouTube.
  3. Tag the items that you want to promote and decide where and in what order you want them to be displayed to viewers.

Viewers in these locations can browse and buy your own products across these surfaces on YouTube:

  • In your channel's shop
  • In end screens
  • In a product shelf or overlay below your videos and live streams
  • As a pinned product in live streams

You can manage which products show up on each surface.

Note: We display products to Viewers depending on the countries of sale that the shop sets in Google Merchant Center. Platforms and retailers are solely responsible for supporting delivery in local markets. You can go to the retailer website for up-to-date info on their local delivery support. You can also learn more about how merchants can edit countries of sale.

At any time, you can turn off Shopping features for your channel by disconnecting your shop.

Channel eligibility to promote your own products

To promote your own products across YouTube, you have to meet these minimum requirements:

Once you've confirmed that you meet the eligibility criteria, you can connect your shop to turn on Shopping features for your channel. If you don't meet the YPP or subscriber threshold, you can review these resources to help grow your channel.

Shopping performance and revenue

Featured products from your own shop

For detailed and up-to-date revenue and analytics info, go to the website of your merch platform or retailer. As a reminder, all payments for the sale of merch and products are paid through your merch retailer or platform. YouTube and AdSense are not involved.

Featured products from other brands

You can measure engagement with your tagged products and find out how much of your traffic comes from product pages in YouTube Analytics.

Policies

Featured products from your own shop

Your official merch retailer or platform (not Google) is responsible for all aspects of merch sales including, but not limited to:

  • Merchandising
  • Warehousing
  • Order fulfilment
  • Refunds
  • Customer service
  • Inventory management
  • Creator or artist payment

Data sharing between retailers or platforms and Google

Data relating to merchandise sales and visits will be shared between retailers and Google for product improvements and to give you relevant analytics. For example, we may share data that we get from your retailer on total monthly merchandise sales in your YouTube Studio. We may also use this data to assess whether new features help drive more sales for your channel. Retailers get data relating to traffic coming from YouTube Shopping features for their analytics.

Your retailer's handling and use of Shopping data will be governed by their own terms and conditions including their privacy policy. Google's handling and use of such Shopping data will be governed by our Privacy Policy. Make sure that you read and understand these policies.

Featured products from other brands

When you feature products from other brands, any transactions and activities on the retailer website are governed by the retailers' terms and conditions, including their privacy policies. The retailer will figure out the final price and applicable fees and taxes. The retailer will handle the entire order, including:

  • Fulfilling the order
  • Delivery
  • Payment
  • Support (including returns and refunds)

For any issues or questions related to the order, including returns and refunds, viewers can get in touch with the retailer.

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