Browse & buy official creator merchandise

We’re currently testing a new option to buy official creator merchandise on YouTube through Google Shopping in the U.S. You can contact Google Shopping support directly for any questions about these orders.

The merch shelf allows participating creators to showcase their official branded merch on YouTube. You may see the merch shelf on the video pages of participating channels. The shelf may not show on all video pages.

If you're a creator, learn more about getting a merch shelf for your channel.

We work with select retailers that channels offer their merchandise through to display creators’ official merch on the YouTube merch shelf.

Countries or regions where you can browse & buy merch

You can buy participating creator’s official merch from relevant merchant websites if you’re in the following countries or regions:
  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Canada
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • The Netherlands
  • New Zealand
  • Mexico
  • Portugal
  • Singapore
  • Spain
  • United Kingdom
  • United States

Purchase details

When you click on an item in the merch shelf under a video, it will open that item in a new tab on the merchant website. You’ll then be able to browse and buy the creator’s official merchandise from the merchant.
The merchant will handle the entire order including:
  • Filling the order
  • Shipping
  • Payment
  • Customer support (including returns and refunds)
By default, ranking of items on the merchandise shelf is ordered by creators or their merchants. YouTube has a contractual relationship with these merchants of creators’ official merchandise but this doesn't affect the ranking of results. YouTube is not responsible for your activities and purchases made through Teespring.com and other merchants. 
Note: Your activities and purchases made on Teespring.com and other merchants are governed by their terms and conditions (including their privacy policies).

What you’ll see on merch shelf

You’ll see:
  • Item for sale
  • Prices
Notes about pricing: 
  • In certain countries, you may see items without a price. To get the price, you’ll need to click on the item. This will take you to the merchant website where you can see the item’s price and the currency you’ll be charged in. 
  • You may get charged in a foreign currency, and the amount you pay may vary based on foreign currency exchange rates and bank fees. You should review the price of each item on the merchant website prior to purchasing.

Selection and arrangement of items on merch shelf:

  • The selection and arrangement of items on the merch shelf is managed by creators or their retailers. YouTube has a contractual relationship with these retailers of creators’ official merchandise but this doesn't affect the ranking of items. 
  • For a portion of viewers, the selection and arrangement of items may be randomized by YouTube. Randomization of merch items will help us better understand how viewers interact with the merch shelf, including possible effects on sales. 

YouTube is not responsible for your activities and purchases made through other retailers. 
 

 

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