Tag products in your content

If you’re eligible, you can tag products featured in your content. When you tag products in your content, a “View Products ” label will show up in the corner of your content. Viewers can select the label to review a list of the products you tagged.

This feature is only visible to viewers in select countries or regions. Learn more about how viewers browse and buy products on YouTube.

Tagging Guidelines

If you’re eligible for this feature, only tag products in your content if:

  • Products are easily identifiable and featured prominently in your content.
  • Products are meaningfully related to your content.
  • A viewer may reasonably want to learn more or buy a product based on its appearance in your content.
  • Products are used as intended. This means that your use of the product aligns with the manufacturer’s intent and promotes safe usage.

Meeting Guidelines

We review product tags and may remove tags that don’t meet these guidelines. We want to make sure your viewers discover products that are featured in your content to give the most relevant experience. If we find repeated instances of non-compliant product tags, we may remove them from your content and your channel may lose access to the affiliate program.

Troubleshooting product tags

Keep in mind that product tags won't show on your content if:

Note: Before adding products to content with paid product placements, make sure to review any contractual obligations you may have. Add appropriate disclosures to your content, including the YouTube paid product placements and endorsements disclosures.

Access Shopping sounds library for Shorts

Creators and Official Artist Channels who are enabled for YouTube Shopping can access the Shopping sounds library. You can find sounds that you can use in Shorts using Shopping features in Shopping sounds library.

To access Shopping sounds library for Shorts:

  1. Sign in to your YouTube mobile app.
  2. Tap Create  and then  Create a Short.
  3. Tap Add sound at the top of the Camera page or Sound at the bottom of the Editor page to access the Audio Library.
  4. Click the All Sounds banner at the top of the Audio Library to access the Shopping sounds library.
  5. Browse the available sounds and make a selection.
  6. Select “tag products" to make your Short shoppable.
  7. Publish your Shorts video.
Note: In order for Shopping features to show, we recommend setting the volume to an audible level so the system can register it properly.

Shopping sounds library cannot be used in long form videos and live streams displaying Shopping features. You can use royalty-free production music and sound effects from the Audio Library to display Shopping features in long from videos or live streams.

Note: Use the latest version of the YouTube mobile app to access Shopping sounds library and make sure to add these sounds via YouTube Shorts creation tools. If you do not use YouTube’s Shorts creation tools, you may receive a copyright claim. Shopping features won’t show up on content with a copyright claim. Some music in the Shopping sounds library is not eligible for tagged products in all countries. Viewers of Shorts using such music won’t be able to see the Shopping features.

Tag, remove, & rearrange products while uploading new content

To tag products while uploading new content:

  1. Sign in to YouTube Studio.
  2. Upload a video or Short.
  3. When you reach the "Video elements" page, go to Tag Products, and click Add.
  4. Enter the name of the product that you want to tag in the search box.
  5. Select the product and drag it to the indicated area in the tool. You can tag up to 30 products.

Add timestamps to your tagged products

To help your viewers shop the products tagged in your videos at the right time, add timestamps to your tagged products:

  1. In the ‘Tag Products’ section, click ADD TIMESTAMPS next to your tagged products.
  2. Click Add timestamp next to the individual product you want to add a timestamp for.
  3. Enter the time in your video when the product surfaces. 
    1. You can’t add a timestamp in the first 30 seconds of your video and your timestamps must have at least 30 seconds between them.
  4. Click Done and then Save.

Notes:

  • Timestamps can only be added to your tagged products using a computer.
  • Timestamps are only available for long-form videos that are at least 1 minute long.

To remove a product:

  1. Find a product that you’ve already tagged.
  2. To remove it from the list, click Delete next to the product.

To rearrange two or more products:

  1. Find a product that you've already tagged.
  2. Drag it to the desired position.
  3. Select Continue to save the change.

Tag, remove, & rearrange products in existing content

To tag products in existing content:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Click a video’s title or thumbnail.
  4. Click Products to open the ‘Tag products’ section.
  5. Enter the name of the product that you want to tag in the search box.
  6. Select the product and drag it to the indicated area in the tool. You can tag up to 30 products.

 Add timestamps to your tagged products

To help your viewers shop the products tagged in your videos at the right time, add timestamps to your tagged products:

  1. In the ‘Tag Products’ section, click ADD TIMESTAMPS next to your tagged products.
  2. Click Add timestamp next to the individual product you want to add a timestamp for.
  3. Enter the time in your video when the product surfaces. 
    1. You can’t add a timestamp in the first 30 seconds of your video and your timestamps must have at least 30 seconds between them.
  4. Click Done and then Save.

Notes:

  • Timestamps can only be added to your tagged products using a computer.
  • Timestamps are only available for long-form videos that are at least 1 minute long.

To remove a product:

  1. Find a product that you’ve already tagged.
  2. To remove it from the list, click Delete next to the product.

To rearrange two or more products:

  1. Find a product that you’ve already tagged.
  2. Drag it to the desired position.
  3. Select Continue to save the change.

Tag your products in bulk

Save time by tagging suggested products across multiple videos with bulk tagging. To use the bulk tagging feature:

  1. Sign in to YouTube Studio.
  2. Click the Shopping tab.
  3. Click Tag Products .
  4. Review the videos with suggested products to tag that were found in the video's description.
  5. To tag certain products:
    1. Click the product image.
    2. Click TAG next to the relevant products or TAG ALL for all products.
  6. To tag products for one or more videos: 
    1. Select the relevant videos or select all videos.
    2. Click TAG.

Tag products in live streams

Once you're a part of the program, you can start tagging products in your live streams. Viewers can review a list of products that you've tagged by selecting the Shopping Learn how to tag products on your live streams

Shopping performance and revenue

Use expanded reports in YouTube Analytics to measure engagement with your tagged products and find out how much of your traffic comes from product pages.

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