There are many ways that you can make money on YouTube. You could start working with brands, and earn money through brand partnerships. You can also participate in the YouTube Partner Program (YPP) to turn on monetization for your videos. Being in YPP means you can share in revenue from ads on long-form and Shorts Feed videos, YouTube Premium subscriptions, and other monetization features.
Intro to Making Money on YouTube
If you’re in the YouTube Partner Program, you have flexibility in the ways you can earn from your content. If you’d like to know more, you can explore the following monetization options:
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Advertising revenue: Get ad revenue from your live streams. |
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Channel memberships: Your members make recurring monthly payments in exchange for exclusive, members-only perks you offer on your channel. |
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Shopping: Your fans can browse and buy your personally branded products or products from other brands that are showcased on your live streams. |
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Super Chat & Super Stickers: Your fans can buy live chat messages that stand out, sometimes pinning them to the top of a live chat feed. |
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YouTube Premium Revenue: Get your share of a subscriber’s YouTube Premium subscription fee when they watch your content. |
Making Money on YouTube with Live Streams
Things to keep in mind
- Each monetization feature has different eligibility requirements. To access all the ways to earn, make sure you've completed the steps to turn on monetization for your YouTube channel.
- You can choose from many revenue sources. If you’re not sure which one to choose, turn to other creators for inspiration. Observe how they are using YouTube Monetization features, and pick the ones that are most relevant for you.
- Think about which features will work best for your audience and the content of your channel.
- Are your fans constantly asking for ways to interact with you directly? Are you looking for a faster way to acknowledge and respond to your viewers? Live could be a great way to build engagement.
🔴LIVE - THE BOYS ARE BACK ON FORTNITE!
CouRage engages with members and viewers using Super Chat during his live stream.
- Do you have a small, but incredibly passionate niche community? Memberships may be a great way to connect deeper with your core fans. You can create exclusive loyalty badges with the name you’ve chosen to call your fans and even offer custom emojis based on recurring characters on your channel to be used in the live chat.
Brave Wilderness offers custom loyalty badges and emojis that can only be used by members of the channel during their live streams.
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Since the YouTube Partner Program allows revenue sharing from ads on your videos, advertising revenue is a great place to start. As your channel continues to grow and your audience develops, start exploring the other monetization features available for you.
Next: check out tips for getting brand deals