YouTube BrandConnect Overview

YouTube BrandConnect is a monetization service that connects creators with brands for branded content campaigns. YouTube BrandConnect helps you get paid to include advertiser content in your videos, and provides campaign management resources. You always retain creative control and you choose who you work with.

Availability and eligibility requirements

YouTube BrandConnect is a monetization service that is being rolled out to select channels. To be part of YouTube BrandConnect, channels must meet these minimum eligibility requirements:

Get started with YouTube BrandConnect

Follow these instructions on your computer. You’ll only get this option if you’re eligible for YouTube BrandConnect:

  1. Sign in and go here.
  2. Click Sign up.
  3. Accept the YouTube BrandConnect contract and then Sign up.
    • If you’re currently working with YouTube BrandConnect, we already have your information, so you won’t see this step.
  4. We’ll email you when we find a suitable YouTube BrandConnect opportunity.


How can I work with YouTube BrandConnect?

YouTube BrandConnect is currently invite-only, but we’re going to roll this out to more creators soon.

Am I guaranteed to get branded content deals after I sign up?

No. We’ll do our best to match you with opportunities, but signing up for YouTube BrandConnect does not guarantee the availability of deals. Thank you for your patience as we grow the number of brand deals available.

How will I know about YouTube BrandConnect deals?

If we find a deal that matches your interests, we’ll email you or notify you in Studio.

When do I get paid?

YouTube BrandConnect will pay you after your video goes live.

Where can I find info about the money I made through YouTube BrandConnect?

To find the total amount of money you've made through YouTube BrandConnect:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. From the top menu, select Revenue.
  4. Look for the Revenue sources card.

If you’ve made money through YouTube BrandConnect during the selected time period, you’ll find a “YouTube BrandConnect revenue” row on the Revenue sources card. Learn more about where your revenue comes from.

How can I opt-out of YouTube BrandConnect?

To opt out of YouTube BrandConnect please email For all other inquiries, review the FAQs on this page or review our creator support options.

What happened to FameBit?

FameBit was rebranded to YouTube BrandConnect on June 16, 2020. The same great branded content services you knew and loved from FameBit are now under the new name, YouTube BrandConnect. For more information please see the YouTube Blog post.
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