Finding hotels on Google

A hotel search on Google helps travelers find accommodations from all relevant properties that Google has knowledge of, as well as more than 200 professional online travel agencies, hotels, and aggregators with whom Google has relationships. These relationships have no impact on the ranking of offers suggested to you.

There's no guarantee that all accommodations are shown because Google may be unaware of the existence of some lodging options. Furthermore, the ability to display prices or availability for a given lodging requires a direct or indirect relationship with it.

The Book on Google option allows users to complete the hotel booking process without leaving Google (e.g., without requiring users to navigate to the hotel's website to complete the booking). As part of this interface, users enter certain information, including their credit card information, on Google. Google then encrypts the information and passes it to the online travel agency, hotel, or aggregator, which in turn processes the payment and completes the booking on its own systems. The payment transaction is thus made between users and the online travel agency, hotel, or aggregator. Google doesn't receive or keep money from users, and Google isn't an accommodation service provider or broker.

Google receives a small compensation from a company/agency when users click on an ad for a specific booking offer and are redirected to their website from Google or initiate the submission of their booking information on Google.

Note: Free booking links appear on the hotel booking module alongside hotel ads to help travelers find relevant, up-to-date lodging options to plan their trip. Because all hotel partners are eligible for free booking links, Google doesn’t receive any compensation for clicks on these booking offers.

Not all accommodation booking offers are included, as a partnership with Google is required. Some booking offers might not show up when rooms are sold out or unavailable, when the partner isn’t providing the relevant information to Google, or when the partner doesn't participate in the ads above a certain bidding amount.

Ranking

Results can be viewed according to various ranking options, namely by “Best Match” (a default order aiming to give the best trade-off between popularity, ratings, relevancy, and convenience, based on factors such as user ratings, current price level compared to averages, user reviews, or location), “Lowest Price”, and “Highest Rating”, the latter considering the average ratings given by users.

Pricing

Hotels’ prices are refreshed periodically, with a frequency ranging from 1 hour to 4 days.

Hotel prices come from Google's partners. The price shown is for the accommodation and includes VAT. Additional fees and taxes may apply (credit card, city taxes, etc.). These fees may vary depending on the online travel agency, hotel, or aggregator chosen.

Specific/additional insurances and/or commercial warranties may be offered by the partners. For more information, visit the partner’s website.

If you have any questions or issues, contact the online travel agency, hotel, or aggregator directly for help.

Reviews

To help you research hotels, we gather reviews through various points within Google Search and Maps. These users’ reviews are completely voluntary. Some of these reviews may be sourced through Google Opinion Rewards, which does compensate the reviewer.

An automated system processes the reviews before they show up on Google Hotels to remove spammy or inappropriate language. Spammy content includes reviews with the same content posted multiple times or from multiple accounts.

After a review is published, it can’t be modified or updated (except directly by its author), and we aren’t able to contact reviewers or ask reviewers to update what they wrote. However, we may take down users’ reviews left on Google that are flagged to us, in order to comply with legal obligations. A review can appear on Google Hotels for as long as the reviewed accommodation is displayed by Google.

We also gather reviews from third-party review providers, who can provide an arbitrary selection of reviews (both positive and negative), and they may have compensated reviewers for giving their opinions. These don't go through any additional spam filtering besides that of the provider, and they can be removed by contacting the original provider.

Reviews may be sorted in a number of different ways, including chronologically.

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