New Search Ads 360 features

Q2 2020

June 2020

Automate bidding

Impression share bid strategies are now supported for Microsoft Advertising campaigns targeting "absolute top of page" and "top of page" (in addition to targeting "anywhere on page"). On July 15, 2020, Search Ads 360 will begin migrating your Microsoft Advertising campaigns that are managed by keyword position bid strategies to impression share bid strategies, when possible.
6/18/20
Help center

Setup and basics

To continue to use Search Ads 360 to manage and report on your Yahoo! Japan campaigns, reauthorize Search  Ads 360 access to each of your Yahoo! Japan accounts by July 31, 2020. Reauthorization is required because Yahoo! Japan now uses OAuth 2.0 to allow Search Ads 360 to access your campaign data. 
6/30/20
Help center

May 2020

Setup and basics

Search Ads 360 now supports Microsoft Advertising parallel tracking. Learn about migrating your accounts.
5/28/20
Help center

Q1 2020

January 2020

Automated bidding

You can now set CPA and ROAS targets for Google Ads ad groups within intraday and auction-time portfolios.
1/21/20
Help center

Q4 2019

November 2019

Measure results

Search Ads 360 now supports OAuth 2.0 for Adobe Analytics. If you're currently onboarding to Adobe Analytics, follow the updated instructions in Link a Search Ads 360 advertiser with Adobe Analytics. If you've previously onboarded to Adobe Analytics, no action is required at this time.
11/22/19
Help center

Automated bidding

Monthly spend bid strategies have been replaced by budget bid strategies, which can optimize monthly budgets for groups of campaigns. Because monthly spend bid strategies have been deprecated, any bid strategies that remain on monthly spend have been paused.
11/18/19
Help center

October 2019

Manage campaigns

In Budget Management, you can now save time by creating or editing multiple budget plans at once. Note that the budget allocation table looks different than when you're creating or editing a single budget plan.
10/22/19
Help center

Q3 2019

September 2019

Automate bidding

With new changes to the bid strategy creation process, you can now directly select campaigns as you create your bid strategy. In addition, advanced targeting and advanced configuration are no longer available when creating a new bid strategy. Existing bid strategies with advanced targeting and advanced configuration are not affected by this change.
9/25/19
Help center

To better understand how your bid strategies are performing, look for insights cards that now appear on the bid strategies "Overview" page.
9/25/19
Help center

Impression share bid strategies are now supported for Yahoo! Japan campaigns (targeting "absolute top of page", "top of page", or "anywhere on page") and for Microsoft Advertising campaigns (targeting "anywhere on page" only).
9/25/19
Help center

Manage campaigns

If you've set up remarketing lists for search ads (RLSA) in Microsoft Advertising, you can now use Search Ads 360 to manage and report on RLSA targets.
9/24/19
Help center

August 2019

Automate bidding

Keyword position bid strategies will be deprecated for Yahoo! Japan campaigns on September 15, 2019. They will be replaced by bid strategies that target impression share.
8/12/19
Help center

Bing Ads is now Microsoft Advertising

Bing Ads has changed its name to Microsoft Advertising. We've updated the help center to refer to "Microsoft Advertising" instead of "Bing Ads." Learn more about the new brand name.
8/21/19

July 2019

Automate bidding

Monthly spend bid strategies with a clicks goal are being deprecated and will be replaced by budget bid strategies. Beginning the week of August 12, 2019, you won't be able to create new monthly spend bid strategies with a clicks goal. Additionally, you won't be able to add any new entities to existing clicks goal strategies.
7/15/19
Help Center

 

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