New Search Ads 360 features
Search Ads 360 has expanded support for Microsoft Advertising local inventory ads. You can now include local inventory in a Microsoft Shopping campaign.
Google Ads, Microsoft Advertising, and Yahoo! Japan are phasing out the broad match modifier. Some of the behaviors have been added to the phrase match type. In support of these changes, Search Ads 360 has changed how it processes the broad match modifier in keyword templates in inventory campaigns. When Search Ads 360 encounters the bmm function in a keyword template, it will now generate a new phrase match keyword instead of a broad match keyword.
Advertisers aren't required to make any changes to manual campaigns or inventory campaigns that specify the broad match modifier.
Adobe announced that it plans to deprecate support for OAuth 1.4 on June 14, 2021. To avoid issues in Search Ads 360, advertisers using OAuth 1.4 to integrate with Adobe Analytics must switch to Adobe JWT for authentication prior to the deprecation of OAuth 1.4. Although advertisers using OAuth 2.0 to integrate with Adobe Analytics are not impacted by the deprecation of OAuth 1.4, we strongly encourage all advertisers to switch to Adobe JWT for a better authentication experience.
If a Search Ads 360 bid strategy uses Floodlight conversions or Google Ads conversion tracking, you can combine it with Google Ads auction-time bidding to enhance campaign performance.
Sync and report on your Yahoo! Japan dynamic ads for search (DAS) campaigns, ad groups, dynamic targets, and dynamic ads in Search Ads 360.
Impression share bid strategies are now supported for Microsoft Advertising campaigns targeting "absolute top of page" and "top of page" (in addition to targeting "anywhere on page"). On July 15, 2020, Search Ads 360 will begin migrating your Microsoft Advertising campaigns that are managed by keyword position bid strategies to impression share bid strategies, when possible.
Setup and basics
To continue to use Search Ads 360 to manage and report on your Yahoo! Japan campaigns, reauthorize Search Ads 360 access to each of your Yahoo! Japan accounts by July 31, 2020. Reauthorization is required because Yahoo! Japan now uses OAuth 2.0 to allow Search Ads 360 to access your campaign data.