New Search Ads 360 features

Q4 2018

November 2018

Manage campaigns

Ad builder is a new and easy to use tool to create and manage ad copy at scale. Ad builder simplifies the creation and management of ad copy by eliminating the need for rules and bulksheets.
11/6/2018
Help Center

Search Ads 360 now supports Google Ads Smart shopping campaigns. Smart shopping campaigns use machine learning to create better performing ads, while requiring the same amount of work from advertisers as conventional shopping campaigns.
11/6/2018
Help Center

Automate budgets and bidding

Conversion goal columns can use any supported attribution model, along with selected Floodlight conversions to optimize spend in budget plans, or to set or recommend bid adjustments and adapt targets in campaigns. Formerly, only the last-click attribution model could be applied in conversion goal columns.
11/6/2018
Help Center

Search Ads 360 bid strategies and conversion goals can set or recommend bid adjustments for campaign level remarketing targets. Automatic bid adjustments for ad group level remarketing targets continue to be supported.
11/8/2018
Help Center

Use Google Ads conversions in Search Ads 360 bid strategies to optimize bids and set or recommend bid adjustments.
11/29/18
Help Center

October 2018

Manage campaigns

To help you find parallel tracking issues that are unique to your site or third-party tracker, Search Ads 360 asks Google Ads to test a sample of URLs in your account. If the test results show compatibility issues, it's recommended you search your entire account for URL templates, final URLs, or final URL suffixes that need to be fixed.
10/9/18
Help center

Measure results

Drill deeper into your data by using multiple custom Floodlight dimensions to filter or segment reporting data. You can also use multiple Floodlight dimensions to create highly focused bid strategies.
10/12/18
Help center

Any new custom Floodlight columns, bid strategies, or conversion goals you create will include cross-environment conversions by default. While you can turn off the cross-environment setting, the best practice is to leave this setting turned on. Existing Floodlight columns, bid strategies, and goals are not affected by this change.
10/15/18
Help center

Q3 2018

September 2018

Migrate Google Ads account to support parallel tracking

To prevent interruptions in measuring clicks and conversions, and to prevent potential landing page errors, use Search Ads 360 to migrate your Google Ads engine accounts to parallel tracking by October 30, 2018. Starting October 30, parallel tracking will be required for all Google Ads accounts.
9/20/18
Help center

Manage campaigns

Set up a budget bid strategy that will optimize spend and manage budget allocation by automatically adjusting daily budgets, bids, and bid adjustments in your search campaigns.
9/24/18
Help center

Search Ads 360 fully supports the recent changes to Google Ads expanded text ads. Advertisers can now take advantage of additional—and longer—headlines and descriptions.
9/18/18
About expanded text ads

 

Search Ads 360 now fully supports Yahoo! Japan sitelinks.
9/6/18
Help center

 

Measure results

On sites that use Accelerated Mobile Pages (AMP), you can use the <amp-analytics type="gtag"> tag to report Floodlight conversions. This AMP-enabled version of Google's global site tag can also be used to send conversion data to Google Ads and tracking data to Google Analytics.
9/25/18
Help center

August 2018

Automate bidding

Optimize desktop, mobile, and tablet bid adjustments in certain types of engine accounts with a Search Ads 360 bid strategy.
8/8/18
Help center

July 2018

New name for DoubleClick Search and Help Center update

 Search Ads 360 is the new name for DoubleClick Search which is now part of Google Marketing Platform. Along with the new name, the Help center has a new look and a new URL.
7/24/18
Help center

Measure results

The data requirements for including offline conversions in a data-driven attribution (DDA) model have changed. Offline conversions can be used to generate a model if the conversions are attributed to a click ID that is less than 30 days old. Once a DDA model has been generated, the model can be applied to offline conversions attributed to a click ID that is less than 60 days old. If you use the Campaign Manager API to upload the conversions, the conversions must be attributed to a click ID that is less than 60 days old, or an encrypted user ID or mobile device ID.
7/10/18
Help center

Q2 2018

June 2018

Automate bidding

Set device-specific targets in a DS bid strategy.
6/20/18
Help center

Measure results

If you use Adobe Analytics to track activity on your site, Adobe Analytics can share some of the data it collects with DoubleClick Search. Then you can view Adobe Analytics in DoubleClick Search reports and use the data in bid strategies.
6/21/18
Help center

May 2018

Manage campaigns

AdWords parallel tracking helps load your landing page more quickly which can reduce lost visits, but not all DoubleClick Search (DS) features are compatible. DS automatically checks your account and displays any compatibility issues. Be sure to check for compatibility issues before you turn on parallel tracking.
5/09/18
Help center

Measure results

You can sync AdWords Universal App Campaigns into DS and use DS to report on the campaigns.
5/09/18
Help center

April 2018

Manage campaigns

In AdWords, Bing Ads, and Yahoo Gemini accounts, you can edit ad copy, URLs, and other settings without losing performance history of the ad. DoubleClick Search only shows the current version of ad copy and other settings. 
4/30/18
Help center

Inventory management templates have been improved. You can now take advantage of the following features:

  • The syntax for text, functions, and inventory attributes in templates has been simplified. Functions and inventory attributes need to be surrounded by brackets []. Everything else can be entered directly into the template. All existing templates have been automatically migrated to the new syntax.
    Help center
  • Download preview. Prior to saving a template, you can download a preview of the first 500,000 items that the template will generate.
    Help center
  • Change history for inventory management templates. Changes made to inventory management templates now show in change history.
    Help center
  • Multi-line paste for ad templates. Using special syntax, you can paste ad copy, including alternative copy, into an ad-template.
    Help center
  • Ad rotation settings. You can now specify ad rotation settings in ad group templates for inventory plans that generate ad groups in AdWords accounts. In campaigns and ad groups that were generated and trafficked to AdWords before this change, AdWords migrated ad rotation settings.

4/24/18

DoubleClick Search no longer displays or manages ad rotation settings for Yahoo Japan accounts (Yahoo Japan recently moved this setting from campaigns to ad groups). Ad groups that you create from DoubleClick Search will use the default Optimize ad rotation setting. You can sign into Yahoo Japan and choose a different ad rotation option.
4/12/18
Help center | Yahoo Japan help center

You can now use a bulksheet to manage product groups in Shopping campaigns.
4/19/18
Help center

AdWords ad rotation settings have moved to ad groups. Previously you specified ad rotation settings at the campaign level. If a campaign previously specified the Optimize, Optimize for conversions, or Rotate option, all ad groups in the campaign now specify the Optimize option. If a campaign previously specified the Rotate indefinitely option, all ad groups in the campaign now specify Rotate indefinitely.
4/10/18
Help center | Inside AdWords blog

Automate bidding

You can now apply AdWords Target ROAS bid strategies to AdWords campaigns. Previously, the only AdWords Smart Bidding strategies supported by DoubleClick Search were Maximize Clicks and Target CPA.
4/11/18
Help center

Measure results

As of April 9, 2018,  DoubleClick Search is able to calculate cross-device conversions down to the ad and keyword level.
4/09/18
Help center

Was this article helpful?
How can we improve it?