New Search Ads 360 features
If a Search Ads 360 bid strategy uses Floodlight conversions or Google Ads conversion tracking, you can combine it with Google Ads auction-time bidding to enhance campaign performance.
Sync and report on your Yahoo! Japan dynamic ads for search (DAS) campaigns, ad groups, dynamic targets, and dynamic ads in Search Ads 360.
Impression share bid strategies are now supported for Microsoft Advertising campaigns targeting "absolute top of page" and "top of page" (in addition to targeting "anywhere on page"). On July 15, 2020, Search Ads 360 will begin migrating your Microsoft Advertising campaigns that are managed by keyword position bid strategies to impression share bid strategies, when possible.
Setup and basics
To continue to use Search Ads 360 to manage and report on your Yahoo! Japan campaigns, reauthorize Search Ads 360 access to each of your Yahoo! Japan accounts by July 31, 2020. Reauthorization is required because Yahoo! Japan now uses OAuth 2.0 to allow Search Ads 360 to access your campaign data.
Search Ads 360 now supports OAuth 2.0 for Adobe Analytics. If you're currently onboarding to Adobe Analytics, follow the updated instructions in Link a Search Ads 360 advertiser with Adobe Analytics. If you've previously onboarded to Adobe Analytics, no action is required at this time.
Monthly spend bid strategies have been replaced by budget bid strategies, which can optimize monthly budgets for groups of campaigns. Because monthly spend bid strategies have been deprecated, any bid strategies that remain on monthly spend have been paused.
With new changes to the bid strategy creation process, you can now directly select campaigns as you create your bid strategy. In addition, advanced targeting and advanced configuration are no longer available when creating a new bid strategy. Existing bid strategies with advanced targeting and advanced configuration are not affected by this change.
To better understand how your bid strategies are performing, look for insights cards that now appear on the bid strategies "Overview" page.
Impression share bid strategies are now supported for Yahoo! Japan campaigns (targeting "absolute top of page", "top of page", or "anywhere on page") and for Microsoft Advertising campaigns (targeting "anywhere on page" only).
If you've set up remarketing lists for search ads (RLSA) in Microsoft Advertising, you can now use Search Ads 360 to manage and report on RLSA targets.
Keyword position bid strategies will be deprecated for Yahoo! Japan campaigns on September 15, 2019. They will be replaced by bid strategies that target impression share.
Bing Ads is now Microsoft Advertising
Bing Ads has changed its name to Microsoft Advertising. We've updated the help center to refer to "Microsoft Advertising" instead of "Bing Ads." Learn more about the new brand name.
Monthly spend bid strategies with a clicks goal are being deprecated and will be replaced by budget bid strategies. Beginning the week of August 12, 2019, you won't be able to create new monthly spend bid strategies with a clicks goal. Additionally, you won't be able to add any new entities to existing clicks goal strategies.