This year, we introduced a wave of powerful new features in Search Ads 360. Let's recap the biggest launches of 2024 and how they can help you connect with valuable audiences and drive better results towards your marketing goals.
Workflow features
UI
- Brand new Search Ads 360 Navigation to provide more efficient navigation patterns and improved discoverability of key pages in the UI.
- Month: August 2024
Bulk features
- In-UI Bulksheets to allow for seamless bulk creation and edits of Ads and Keywords via embedded Google Sheets.
- Month: June 2024
Templates
- Manual Evaluation: allow advertisers to trigger Template evaluation on-demand.
- Month: March 2024
- Template Copy: enable customers to reuse templates across sub-managers, accelerating template adaptation for new use cases and marketing needs.
- Month: April 2024
- Template Preview Download: provide download option for complete preview results as a spreadsheet, including errors, enabling thorough template auditing before generation
- Month: March 2024
Reporting
Improved workflows
- Hourly Chart Reporting
- Editable Conversion Event-Level Reports: This launch allows for advertisers to select compatible metrics with the conversion events.
- Date picker, zero Impression filter enhancements
Custom Column Improvements
- Custom Column Manager in UI provides centralized management of custom columns.
- Custom Column Currency Conversion Support enables easy conversion between currencies.
- Conversion Action Search during Custom Conversion Column creation
Bidding
New Bidding and Planning experience in Search Ads 360 UI
- Integrated bidding workflows across campaigns and bidding, with improvements to bid strategy management (new creation flow, in-line edits)
- Simplified BBS management (no more campaign groups required)
- UI tools supporting simplified workflows bulk target changes, improved charting, and additional forecasting metrics
- Microsoft ATB enhances cross-platform bidding capabilities.
- Bid Strategy Recommendations leverage AI to suggest optimal bid strategies.
Measurement
Conversion processing speed improvements
- Processing time for online, last-click Floodlight Conversions was further reduced. The majority of these conversions are now available in under 2 hours.
- Month August 2024
Diagnostics for Offline Conversions
- Diagnostics for Offline Conversions (via Campaign Manager 360 API) and Enhanced Conversions are now available, and we’ve recently launched a revised workflow called Measurement Hub to make accessing them easier.
- Month: March, October 2024.
Campaign Manager 360 Conversions API support for Conversions with Cart Data
- Campaign Manager 360 Conversions API support for Conversions with Cart Data: This launch allows users to annotate conversions with data about the basket of goods purchased in a particular transaction. Search Ads 360 then provides powerful reporting capabilities around these individual products allowing users to understand things like cross-sell patterns.
- Month Oct 2024
Adobe Analytics support for Oauth Server to Server credentials
- Adobe Analytics support for Oauth Server to Server credentials: Provides support for Adobe OAuth2 Server to Server credentials ahead of Adobe’s planned migration away from JWT. Users are now free to migrate to the new credential type.
- Month: June 2024
Match Id support for Google Tag Manager
The Match Id support for Google Tag Manager brings native support for Match Id into Google Tag Manager, making it easier for users to adopt without the need to leverage the Custom HTML option.
Month: Feb 2024
Month: Feb 2024
Enhanced visibility into underlying conversion actions
- Enhanced visibility into underlying conversion actions for conversion goals, and better support for in-UI bulk editing of conversion goals on the campaign tab from the Sub-manager scope.
- Month Oct 2024
Inventory
New Customer Acquisition (NCA) goal launching in Search Ads 360
- This feature allows advertisers to set up in Search Ads 360 campaign construction and configure the NCA goal in Google Ads with 1P data for detection and modeling of new/high value customer segments, and apply these value adjustments to Search Ads 360 Floodlight conversions.
- Month: May 2024
Microsoft Performance Max
Microsoft Performance Max is a campaign type in the new Search Ads 360 that maximizes performance and simplifies campaign management. Month: August 2024
Conversion Value Rules for Performance Max
- Fully launched Google Ads Performance Max campaigns in Search Ads 360 Conversion Value Rules to all Search Ads 360 advertisers
- Month: March 2024
Conversion Value Rules (CVR) geo location bulk in Search Ads 360
- Enable customers to add locations in batch at the Account and Campaign level, under the Conversion Value Rules setting.
- Month: June 2024
AI
AI report assistant in Report Editor
The AI report assistant in Report Editor allows you to have a chat-like conversation in the Search Ads 360 Report Editor to describe the report you need. The tool then interprets your request and generates the report automatically.
Retail Media
Retail Media Beta in the New Search Ads 360
- Retail Media Beta in the New Search Ads 360 launch announcement
- Empowering the Retail Media Ecosystem with Search Ads 360
- Month: March 2024