The Search Ads 360 Report Editor tool enables you to create custom reports that include charts and tables. You can email the report, or download it in Google Sheets for printing and sharing. Report Editor allows you to analyze and present your performance data in more detail. You can create custom tables and charts directly in Report Editor in the new Search Ads 360 without having to download your data in a separate sheet.
To help make the Search Ads 360 reporting tool faster, a generative AI chat experience has been introduced.
Instead of manually choosing the data points you want to include, generative AI allows you to have a chat-like conversation to describe the report you need. The tool then interprets your request and generates the report automatically. After the report is generated, you can interact with it like any other report. For example, you can manually add columns, add filters, adjust the date range, save reports, among others. Additionally, you can refine or improve the prompt you’ve provided, allowing you to tune the resulting report.
On this page
How to use the report generator under reports tab
Instructions
- Sign in to your Search Ads 360 account.
- Navigate to a manager or sub-manager account.
- On the top navigation bar, select the reports icon
, then select Reports.
- On the right side of the page, a Generative AI tab should appear.
- Enter the description of the report that you would like to generate, and select Generate.
Best practices
The Search Ads 360 report generator needs specific prompts to generate detailed reports for you to use. Keep these in mind when creating your prompt to make the best use of the report generator. Consider the following tips when creating your prompts.
- Keep your prompt simple: If you keep your prompts simple and direct, report generator can help you provide useful data, especially if you’re not sure where to start. For example:
- “Who is viewing my ads?”
- “Where are my ads shown?”
- Focus on details and metrics: If you focus on specific details or metrics in your prompt it can help you to get an equally detailed report. Consider the metrics, dimensions, date ranges you want to automate report construction. For example:
- “What were my top performing ad groups last month?”
- “Cost, clicks, conversion value, conversion rate by campaign type”
- Edit your prompt: If your initial prompt doesn't show a report that you like, try to rewrite the prompt in a different way. For example:
- “I want to pull campaign level performance on a DMA level or region or city level if DMA is not available. Include only impressions and cost, and also make it daily for the last 6 months”
- Rewritten Prompt: “Daily impressions and cost by campaign and DMA in the last 6 months”
Understanding invalid prompts
Sometimes your prompt may not generate a report and instead cause an invalid error message to appear. A prompt may be considered invalid for the many reasons, including the following:
- Conflicting instructions: The prompt asks for conflicting metrics or includes contradictory instructions.
- External data: The prompt asks to compare data from other platforms like Google Analytics or Looker Studio. This tool can only access and report on Search Ads 360 data.
- Modifying a report: You are attempting to update or modify a report that has already been generated. To make a change, you must create a new prompt with your updated query.
- Vague or unrelated content: The prompt is too vague or is inappropriate and unrelated to Search Ads 360.
To avoid these errors, always be specific, stick to Search Ads 360 data, and create a new prompt for each new query.