Collections offer a way to group your existing products and enrich them with creative data. A single collection can be used with multiple formats.
Use this product data specification to format your data for collections. Submit your data in the correct format, as this is important for successfully surfacing your collections on Google.
Note: The attributes documented here are specific to collections and differ from those in the Shopping product data specification.
How to use
Basic collections data
Attribute | Format | Minimum requirements at a glance |
Required for promoting local products within Performance Max for store goals This identifies one or more products that are associated with the collection. It is used as a lookup to the corresponding product ID in your product feeds. Example A2B4:0.5:0.25 SKU15:: Syntax The feature product
Note: For the "promoting local products within Performance Max for store goals" format, you can provide random coordinates but the coordinate must be different for each featured product. For example, you can increment the coordinates by 1 for each featured product as shown below:
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ID [id] |
Required The unique identifier for a collection Example Sneakers2019Q4 Syntax Max 50 characters |
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Language [language] |
Optional (strongly recommended if you have featured products linked to a collection) The language of a collection and the language of any featured products linked to the collection. Example
Syntax 2-character ISO- 639-1 code |
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Image link [image_link] |
Required for promoting local products within Performance Max for store goal The URL of a collection’s image Example
Syntax Max 250 characters |
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Link [link] |
Required for promoting local products within Performance Max for store goal A collection’s landing page Example
Syntax Max 500 characters |
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Mobile link [mobile_link] |
Optional A collection’s mobile-optimized landing page when you have different URLs for mobile and desktop traffic Example
Syntax Max 500 characters |
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Headline [headline] |
Optional (recommended for all collections) Your collection’s name Example Shop our new collection of premium leather sofas. Syntax Max 150 characters |
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Custom label 0-4 [custom_label_0-4] |
Optional Labels that you can assign to a collection to help organize bidding and reporting in Shopping campaigns Example
Syntax Max 100 characters |
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Optional Used to specify featured products for your collection Example US Syntax Max 20 characters |
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Product Channel [product_channel] |
Required for promoting local products within Performance Max for store goal |
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