Set up supplemental feeds for multi-client accounts

This feature is only available for retailers who have already opted-in and is temporarily unavailable for new retailers.

Supplemental feeds allow you to apply feed rules and supplemental Content API feeds to multiple sub-accounts at the same time. When you set up a supplemental feed, your product data will only be updated when the supplemental feed contains IDs that are in a primary feed. The benefits of setting up supplemental feeds include:

• Add or override custom labels for campaign management
• Add or override promotion IDs for retail promotions
• Override titles
• Exclude specific products (via the excluded destination [excluded_destination] attribute)
• Add missing Global Trade Item Number (GTIN)
• Add local inventory product data

Note:

• Only Content API supplemental feeds can be created at the main account level.
• Supplemental feeds are registered through rules, so supplemental feeds only work together with multi-client account rules.

Create new supplemental feeds

Steps to create a new supplemental feed:

1. Sign in to your Merchant Center account.
2. Under Products in the navigation menu, click Rules and supplemental feeds, then click the “Supplemental feeds” tab.
3. Click the plus icon .
4. Name your feed.
5. Click Create feed.
6. At the top, turn the toggle on to override rules and supplemental feed data from sub-accounts. This will apply feed rules and supplemental feed data to all sub-accounts.
   • If there is a sub-account you’d like to exclude, enter the sub-account information in “Excluded sub-accounts”.

Note: You can add the supplemental data for multi-client account supplemental feeds at the sub-account level through the Content API by using product.insert. This can be done by referring to the feedId of the supplemental feed created in the parent account.

Related links

• About feeds
• Build your product data
• Content API for Shopping
• Content API in Merchant Center