Best practices for advertising wireless products and services

Wireless products and services often have more complex pricing and contract models than other products you may advertise in your Shopping ads. 

This article explains how to submit your product data and landing pages for mobile phones with or without a contract, or prepaid SIM cards.

Illustration of a Nexus phone product ad with rating, description, buy button, and carousel of additional product views.

Benefits

  • Reach the right customers. Details in your product data and landing pages allow Google to understand what you're selling, and then to show your ads to people based on the type of products they're looking for.
  • Keep products approved. Submitting incorrect or inconsistent product data may cause item or account disapprovals, so be sure your product data is always up-to-date.

Submit accurate product data for your wireless products and services

Follow the standard requirements

People are looking for specific product information when they’re searching for wireless products and services. Ensure that they get the information they need by submitting all required product attributes. Note that your price attribute must include all activation charges as well as other fees that will be applied during checkout. Each product variant (for example, color or size) must also be submitted as a separate item within your product data.

Learn more about the minimum requirements for submitting your product data

Check if you're eligible to sell in your target countries

Eligibility to advertise certain types of products varies from country to country. Check the table below to see if your products and services can be sold in your desired target country.

 

Country of Sale Mobile phones without a contract, fixed price Mobile phones without contract, installments Mobile phones with contract Prepaid SIM cards, 
fixed price

 
Argentina  

Brazil

 
Chile  
Colombia  
France
Germany
Mexico  
The Republic of Ireland
The United Kingdom
The United States

 

Only the countries listed are eligible to advertise Telco products and services. 

 

How to represent pricing data in your feed by region

Phones and tablets bundled together with communication services are often sold with the option for customers to pay over a period of time. There are several different ways these costs may be modeled, and the rules and requirements for these models vary by region.

Product data requirements (Europe, the Middle East, and Asia)

Subscription cost

Use the subscription_cost attribute to submit a series of payments made over a period of time for the telecom services that are bundled with a wireless product offer. Payments are usually made for 6, 12, or 24 months. The currency amount submitted in the feed is a single monthly charge, rather than the total of all the monthly service charges. The subscription cost does not include any money used to repay the initial cost of the phone. 
Note: When displaying the subscription cost, Google may round up to the nearest whole unit of local currency to save space. If the installment attribute is also provided, the value of the first installment will be added to the value of the subscription cost before rounding up. The provided value must still exactly match the amount as shown on your site.
A prepaid SIM card provides services up to a fixed amount, or over a fixed period of time, but because the price is all paid in advance, you should submit a subscription cost = 0 for these products.

Activation fee

Use the price attribute to submit a one-time payment to start a service contract (as low as 0). This may just be the cost of a new SIM card that the customer is required to accept with a new phone. Submit the price attribute as the sum of the activation fee and the downpayment

Installment

Use the installment attribute to submit a series of payments over time to pay back the cost of the product. Wireless products typically follow a payment installment model in order to make it easier for customers to buy an expensive device.
The currency amount you submit in the installment attribute is the amount of a  single monthly repayment, not the total of all the monthly repayments. This figure does not include any money used to pay for the telecom services. To simplify the customer experience, it’s recommended that you use the same number of months for both your installment and your subscription agreements. If you use a different number of months for these two agreements, for example, 12 months for the subscription and 6 months for the installment, then the highest monthly payment will be shown.

Down payment

Use the  price attribute to submit a single down payment required to purchase the product. Merchants and service providers will often require a substantial deposit for high-cost items. Submit the price attribute as the sum of the activation fee and the down payment.
When there is no down payment required for an offer, then the customer may still be required to make the first of the installment payments when they purchase the product, but this is not considered as a down payment in the feed. Submit the correct values for the installment attribute, and submit 0 for the price attribute.

If a product offer has no subscription cost or installment, then the down payment is the normal purchase price, and value for a down payment is submitted in the same attribute as a normal price.

All costs associated with a wireless product or service must be submitted in a single currency.

Depending on the wireless products and services you’re selling, there may be additional requirements to show your Shopping ad. The examples below outline scenarios where you may need to submit additional information.

Example of mobile phones without a service contract, sold at a fixed price

Follow the same standard as other product types when submitting mobile phones without a service contract, sold at a fixed price. As expected, the price submitted should be the fixed price (greater than 0) of the mobile device alone.

Product data for Google Pixel 5” 32GB Very Silver
Attribute Product Data
id _pixel_phone_silver_32gb
title Google Pixel 5” 32GB Very Silver
link https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb
image_link https://store.google.com/product/pixel_phone/silver.png
availability     In Stock
price 649.00 EUR
installment (must be empty)
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phones
brand Google
gtin 00821793049157
mpn G-2PW4100-021-B
condition New
color Very Silver
shipping 0.00 EUR
Example of mobile phones without a service contract, sold in installments

You may include text in your product title that says this wireless product is sold with an installment plan of a certain duration.

Product data for Google Pixel 5” 32GB Very Silver,  sold in 12 monthly payments of €60 each with zero down payment
Attribute Product data
id _pixel_phone_silver_32gb_12month_installments
title Google Pixel 5” 32GB Very Silver (with 12 monthly payments)
link https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb
image_link https://store.google.com/product/pixel_phone/silver.png
availability     In Stock
price 0.00 EUR
installment 12:60.00 EUR
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phones
brand Google
gtin 00821793049157
mpn G-2PW4100-021-B
condition New
color Very Silver
shipping 0.00 EUR
Example of mobile phones bundled with a service contract, sold in installments

Submit a value (as low as 0) for the down payment in the price attribute, and include any activation fees or one-time charges (for example, a new SIM card) that are required for the service contract. You may include text in your product title that says this wireless product is sold with a service contract of a certain duration.

Product data for Google Pixel 5” 32GB Very Silver with 12-month service contract and paid in 12 installments
Attribute Product data
id _pixel_phone_silver_32gb_12month_contract
title Google Pixel 5” 32GB Very Silver (with contract, 12 monthly payments)
link https://store.google.co.uk/product/pixel_phone?sku=_pixel_phone_silver_32gb_12month_contract&contract=yes
image_link https://store.google.com/product/pixel_phone/silver.png
availability     In Stock
price 0.00 EUR
installment 12:30.00 EUR
subscription_cost month:12:35.00 EUR
google_product_category Electronics > Communications > Telephony > Mobile Phones
brand Google
gtin 00821793049157
mpn G-2PW4100-021-B
condition New
color Very Silver
shipping 0.00 EUR

Example of mobile phones bundled with a service contract, sold in installments with a down payment

Submit the total of the down payment and activation fees in the price attribute. You may include text in your product title that says this wireless product is sold with a service contract of a certain duration and that it is bundled with a new SIM card.
Product data for Google Pixel 5” 32GB Very Silver with a 12-month service contract, a new SIM card with activation fees (120 EUR) and paid in 12 installments with a down payment (100 EUR)
Attribute Product data
id _pixel_phone_silver_32gb_12month_contract
title Google Pixel 5” 32GB Very Silver (with SIM & contract, down payment + 12 monthly payments)
link https://store.google.co.uk/product/pixel_phone?sku=_pixel_phone_silver_32gb_12month_contract&contract=yes
image_link https://store.google.com/product/pixel_phone/silver.png
availability In Stock
price 220.00 EUR (120 EUR activation fees + 100 EUR down payment)
installment 12:20.00 EUR (less because of the down payment)
subscription_cost month:12:25.00 EUR (less because of the activation fees)
google_product_category Electronics > Communications > Telephony > Mobile Phones
brand Google
gtin 00821793049157
mpn G-2PW4100-021-B
condition New
color Very Silver
shipping 0.00 EUR
Example of prepaid SIM cards

Similar to submitting mobile phones without a service contract, sold at a fixed price, your product data for prepaid SIM cards should follow the standard requirements of the product data specification.

Product data for XYZ Carrier Prepaid 3-in-1 SIM Kit, no service contract included
Attribute Product data
id prepaid_3in1_sim_kit
title XYZ Carrier Prepaid 3-in-1 SIM Kit
link https://www.xyzcarrier.com/product/prepaid_3in1_sim_kit.html
image_link http://www.xyzcarrier.com/simcard.jpg
availability     In Stock
price 20.00 EUR
installment (must be empty)
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phone Accessories > Mobile Phone Pre-Paid Cards & SIM Cards
brand XYZ Carrier
gtin XYZ-12345
mpn 123456789012
condition New
color Very Silver
shipping 0.00 EUR

Product data requirements (The United States)

Activation fee

Use the price attribute to submit a one-time payment to start a service contract. This may just be the cost of a new SIM card that the customer is required to accept with a new phone. Submit the price attribute as the sum of the activation fee and the down payment. If the customer is paying for the device in full, then the price attribute would include the full cost of the device in addition to any other fees. 

Installment

Use the installment attribute to submit a series of payments over time to pay back the cost of the product. Wireless products typically follow a payment installment model in order to make it easier for customers to buy an expensive device.
The currency amount you submit in the installment attribute is the amount of a single monthly repayment, not the total of all the monthly repayments. This figure specifically does not include any money used to pay for the telecom services. To simplify the customer experience, it’s recommended that you use the same number of months for both your installment and your subscription agreements. 
Keep in mind that if you submit both an installment and a price value greater than 0, only one will be shown, so it’s recommended that you only use one. 
Note: the installment attribute can only be used for Telco products. 

Down payment

Use the  price attribute to submit a single down payment required to purchase the product. Merchants and service providers will often require a substantial deposit for high-cost items. Submit the price attribute as the sum of the activation fee and the down payment.
When there is no down payment required for an offer, then the customer may still be required to make the first of the installment payments when they purchase the product, but this is not considered as a down payment in the feed. Submit the correct values for the installment attribute, and submit 0 for the price attribute.

If a product offer has no subscription cost or installment, then the down payment is the normal purchase price, and value for a down payment is submitted in the same attribute as a normal price.

All costs associated with a wireless product or service must be submitted in a single currency.

Depending on the wireless products and services you’re selling, there may be additional requirements to show your Shopping ad. The examples below outline scenarios where you may need to submit additional information.

Example of mobile phones without a service contract, sold at a fixed price

Follow the same standard as other product types when submitting mobile phones without a service contract, sold at a fixed price. As expected, the price submitted should be the fixed price (greater than 0) of the mobile device alone.

Product data for Google Pixel 5” 32GB Very Silver
Attribute Product Data
id _pixel_phone_silver_32gb
title Google Pixel 5” 32GB Very Silver
link https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb
image_link https://store.google.com/product/pixel_phone/silver.png
availability     In Stock
price 649.00 USD
installment (must be empty)
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phones
brand Google
gtin 00821793049157
mpn G-2PW4100-021-B
condition New
color Very Silver
shipping 0.00 USD
Example of mobile phones without a service contract, sold in installments

You may advertise mobile devices with monthly installments, but you may not bundle them with a service contract. Specify in your title that your wireless product comes with an installment plan of a certain duration.

You must submit the price of the down payment (as low as 0 USD) for the mobile device in the price attribute.

Keep in mind that the installment attribute is only available for Telco products. 

Product data for Google Pixel 5” 32GB Very Silver,  sold in 12 monthly payments of €60 each with zero down payment
Attribute Product data
id _pixel_phone_silver_32gb_12month_installments
title Google Pixel 5” 32GB Very Silver (with 12 monthly payments)
link https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb
image_link https://store.google.com/product/pixel_phone/silver.png
availability     In Stock
price 0.00 USD
installment 12:60.00 USD
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phones
brand Google
gtin 00821793049157
mpn G-2PW4100-021-B
condition New
color Very Silver
shipping 0.00 USD
Example of prepaid SIM cards

Similar to submitting mobile phones without a service contract, sold at a fixed price, your product data for prepaid SIM cards should follow the standard requirements of the product data specification.

Product data for XYZ Carrier Prepaid 3-in-1 SIM Kit, no service contract included
Attribute Product data
id prepaid_3in1_sim_kit
title XYZ Carrier Prepaid 3-in-1 SIM Kit
link https://www.xyzcarrier.com/product/prepaid_3in1_sim_kit.html
image_link http://www.xyzcarrier.com/simcard.jpg
availability     In Stock
price 20.00 USD
installment (must be empty)
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phone Accessories > Mobile Phone Pre-Paid Cards & SIM Cards
brand XYZ Carrier
gtin XYZ-12345
mpn 123456789012
condition New
color Very Silver
shipping 0.00 USD

Product data requirements (Mexico, Brazil, Argentina, Colombia, and Chile)

Activation fee

Use the price attribute to submit a one-time payment to start a service contract.  This may just be the cost of a new SIM card that the customer is required to accept with a new phone. Submit the price attribute as the sum of the activation fee and the down payment. Note that the value for the price attribute can’t be 0. If the customer is paying for the device in full, then the price attribute will include the full cost of the device in addition to any other fees. 

Installment

Use the installment attribute to submit a series of payments over time to pay back the cost of the product. Wireless products typically follow a payment installment model in order to make it easier for customers to buy an expensive device.
The currency amount you submit for the installment attribute is the amount of a single monthly repayment, not the total of all the monthly repayments. This value does not include any money used to pay for the telecom services.

Down payment

Use the  price attribute to submit a single down payment required to purchase the product. Merchants and service providers will often require a substantial deposit for high-cost items. Submit the price attribute as the sum of the activation fee and the down payment.
When there is no down payment required for an offer, then the customer may still be required to make the first of the installment payments when they purchase the product, but this is not considered as a down payment in the feed. Submit the correct values for the installment attribute, and keep in mind that the price attribute can’t be 0.
If a product offer has no subscription cost or installment, then the down payment is the normal purchase price, and a value for a down payment is submitted in the same attribute as a normal price.
All costs associated with a wireless product or service must be submitted in a single currency.
Depending on the wireless products and services you’re selling, there may be additional requirements to show your Shopping ad. The examples below outline scenarios where you may need to submit additional information.
Example of mobile phones without a service contract, sold at a fixed price

Follow the same standard as other product types when submitting mobile phones without a service contract, sold at a fixed price. As expected, the price submitted should be the fixed price (greater than 0) of the mobile device alone.

Product data for Google Pixel 5” 32GB Very Silver
Attribute Product Data
id _pixel_phone_silver_32gb
title Google Pixel 5” 32GB Very Silver
link https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb
image_link https://store.google.com/product/pixel_phone/silver.png
availability     In Stock
price 649.00 USD
installment (must be empty)
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phones
brand Google
gtin 00821793049157
mpn G-2PW4100-021-B
condition New
color Very Silver
shipping 0.00 USD
Example of mobile phones without a service contract, sold in installments

You may advertise mobile devices with monthly installments, but you may not bundle them with a service contract. Specify in your title that your wireless product comes with an installment plan of a certain duration.

In Brazil and Mexico you must submit the total price (greater than 0 BRL/MXN) of the mobile device in the price attribute. You must also include the number of monthly installment payments and the amount (including BRL/MXN) per monthly installment in the installment attribute.

Keep in mind that the installment attribute is only available for Telco products. 

Product data for Google Pixel 5” 32GB Very Silver,  sold in 12 monthly payments of €60 each with zero down payment
Attribute Product data
id _pixel_phone_silver_32gb_12month_installments
title Google Pixel 5” 32GB Very Silver (with 12 monthly payments)
link https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb
image_link https://store.google.com/product/pixel_phone/silver.png
availability     In Stock
price 0.00 USD
installment 12:60.00 USD
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phones
brand Google
gtin 00821793049157
mpn G-2PW4100-021-B
condition New
color Very Silver
shipping 0.00 USD
Example of prepaid SIM cards

Similar to submitting mobile phones without a service contract, sold at a fixed price, your product data for prepaid SIM cards should follow the standard requirements of the product data specification.

Product data for XYZ Carrier Prepaid 3-in-1 SIM Kit, no service contract included
Attribute Product data
id prepaid_3in1_sim_kit
title XYZ Carrier Prepaid 3-in-1 SIM Kit
link https://www.xyzcarrier.com/product/prepaid_3in1_sim_kit.html
image_link http://www.xyzcarrier.com/simcard.jpg
availability     In Stock
price 20.00 USD
installment (must be empty)
subscription_cost (must be empty)
google_product_category Electronics > Communications > Telephony > Mobile Phone Accessories > Mobile Phone Pre-Paid Cards & SIM Cards
brand XYZ Carrier
gtin XYZ-12345
mpn 123456789012
condition New
color Very Silver
shipping 0.00 USD

Get your product data in Merchant Center early for new product launches

If you have a specific launch date for a new wireless product, submit your product data early to allow time for Google to crawl and validate your product data. Taking this extra step will ensure that your product can be advertised on the actual launch date. You can upload your new product data:

  • Before the launch date (recommended) so your product data and campaign setup can ramp up leading to the actual launch announcement. Set the value for the availability attribute to “preorder,” and set value for the availability_date attribute to the official release date of the product. This will also allow you to take orders for the product even before the product is released for sale.
  • On or after the launch date, but be aware that it can take up to 72 hours for feed processing to complete. Submit your product data as soon as possible to avoid errors and set the value for the availability attribute to “in stock.”

Especially for new product launches, make sure to submit accurate and optimized product information to set your Shopping ads for success. Obtain the correct GTINs, optimize your product title to display the important product information, and build your values for the product_type attribute to at least three levels to capture the most relevant search traffic.

Use text ads with price extensions to support SIM-only service contracts

Selling SIM-only service contracts without a mobile phone is currently not supported in Shopping ads. Instead, try using Google Ads text ads with price extensions to get your service plans in front of potential customers. Learn more about price extensions

Optimize your landing pages for wireless products and services

When users click through to your landing page from your Shopping ad, your product information must match on the landing page to create the most seamless user experience. If activation charges or other fees will be applied at checkout, make sure this information is clearly displayed on your landing page before your customer enters your checkout flow. Excluding or showing different product information can mislead and frustrate your customers. Read more about landing page requirements.

Pre-select and mark up wireless product variants on your landing page

To ensure the most consistent customer experience, make sure to lead people to a landing page with the preselected mobile phone variant that corresponds to your Shopping ad. This way, when someone clicks through from your ad, they will see the same product variant that they were searching for.

One way of preselecting product variants is by appending unique URL parameters to your link attribute. Always test if your landing page passes the URL parameter back properly and behaves as expected. For example, your landing page should load a preselected radio button or drop-down selection of the respective phone variant.

Additionally, you can allow Google to pull in product information for multiple variants on the same landing page by adding structured data markup to your landing page’s source code. Structured data markup lets Google read your site and pull product data directly from your HTML source code. Learn more about structured data markup

By implementing structured data markup and enabling automatic item updates, you can maintain accurate product information automatically, like price and availability. Learn more about automatic item updates

Example: Use URL parameters and structured data markup for phone color variants

URL parameters for color options:
You can pre-select variants to distinguish different color options on the same landing page by adding URL parameters like the following:

  • Silver phone variant:
    https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb
  • Black phone variant:
    https://store.google.com/product/pixel_phone?sku=_pixel_phone_black_32gb

Structured data markup for color options:
You can annotate variants on the same landing page by embedding structured data markup into your landing page’s source code like the following:

  • Silver phone variant:
    <span itemscope itemtype="http://schema.org/Product">
       
    <meta itemprop="sku" content="_pixel_phone_silver_32gb">
        <meta itemprop="gtin14" content="00821793049157">
        <meta itemprop="mpn" content="G-2PW4100-021-B">
        <meta itemprop="name" content="Google Pixel 5” 32GB Very Silver">

        <meta itemprop="brand" content="Google">
       
    <meta itemprop="color" content="Silver">
        <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <meta itemprop="priceCurrency" content="USD"/>
            <meta itemprop="price" content="649.00">
            <link itemprop="itemCondition" href="http://schema.org/NewCondition"/>
            <link itemprop="availability" href="http://schema.org/InStock"/>
        </span>
    </span>
  • Black phone variant:
    <span itemscope itemtype="http://schema.org/Product">
       
    <meta itemprop="sku" content="_pixel_phone_black_32gb">
        <meta itemprop="gtin14" content="00821793049065">
        <meta itemprop="mpn" content="G-2PW4100-011-A">
        <meta itemprop="name" content="Google Pixel 5” 32GB Quite Black">

        <meta itemprop="brand" content="Google">
       
    <meta itemprop="color" content="Black">
        <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <meta itemprop="priceCurrency" content="USD"/>
            <meta itemprop="price" content="649.00">
            <link itemprop="itemCondition" href="http://schema.org/NewCondition"/>
            <link itemprop="availability" href="http://schema.org/InStock"/>
        </span>
    </span>
Example: Use URL parameters and structured data markup for installment options

Landing page example:

URL parameters for installment durations:

You can pre-select variants to distinguish different installment durations on the same landing page by adding URL parameters like the following:

  • Phone variant with 6-month installments:
    https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb&installments=6
  • Phone variant with 24-month installments:
    https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb&installments=24

Structured data markup for installment durations:

You can annotate variants on the same landing page by embedding structured data markup into your landing page’s source code like the following:

  • Phone variant with 6-month installments:
    <span itemscope itemtype="http://schema.org/Product">
     
      <meta itemprop="sku" content="_pixel_phone_silver_32gb_6month_installments">
        <meta itemprop="gtin14" content="00821793049157">
        <meta itemprop="mpn" content="G-2PW4100-021-B">
       
    <meta itemprop="name" content="Google Pixel 5” 32GB Very Silver (with 6 monthly payments)">
        <meta itemprop="brand" content="Google">
        <meta itemprop="color" content="Silver">
        <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <meta itemprop="priceCurrency" content="USD"/>
            <meta itemprop="price" content="2549.04">
            <meta itemprop="loanPaymentFrequency" content="1">
           
    <meta itemprop="numberOfLoanPayments" content="6">
            <meta itemprop="loanPaymentAmount" content="424.83">

            <link itemprop="itemCondition" href="http://schema.org/NewCondition"/>
            <link itemprop="availability" href="http://schema.org/InStock"/>
        </span>
    </span>
  • Phone variant with 24-month installments:
    <span itemscope itemtype="http://schema.org/Product">
       
    <meta itemprop="sku" content="_pixel_phone_silver_32gb_24month_installments">
        <meta itemprop="gtin14" content="00821793049157">
        <meta itemprop="mpn" content="G-2PW4100-021-B">
       
    <meta itemprop="name" content="Google Pixel 5” 32GB Very Silver (with 24 monthly payments)">
        <meta itemprop="brand" content="Google">
        <meta itemprop="color" content="Silver">
        <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <meta itemprop="priceCurrency" content="USD"/>
            <meta itemprop="price" content="2549.04">
            <meta itemprop="loanPaymentFrequency" content="1">
           
    <meta itemprop="numberOfLoanPayments" content="24">
            <meta itemprop="loanPaymentAmount" content="106.21">

            <link itemprop="itemCondition" href="http://schema.org/NewCondition"/>
            <link itemprop="availability" href="http://schema.org/InStock"/>
        </span>
    </span>
Example: Use URL parameters and structured data markup for service contract options

Landing page example:

URL parameters for service contract options:

You can pre-select variants to distinguish fixed price versus service contract pricing options on the same landing page by adding URL parameters like the following:

  • Phone variant without a service contract:
    https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb&contract=no
  • Phone variant with a service contract:
    https://store.google.com/product/pixel_phone?sku=_pixel_phone_silver_32gb&contract=yes

Structured data markup for service contracts options:

You can annotate variants on the same landing page by embedding structured data markup into your landing page’s source code like the following:

  • Phone variant without a service contract:
    <span itemscope itemtype="http://schema.org/Product">
       
    <meta itemprop="sku" content="_pixel_phone_silver_32gb">
        <meta itemprop="gtin14" content="00821793049157">
        <meta itemprop="mpn" content="G-2PW4100-021-B">
       
    <meta itemprop="name" content="Google Pixel 5” 32GB Very Silver">
        <meta itemprop="brand" content="Google">
        <meta itemprop="color" content="Silver">
        <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <meta itemprop="priceCurrency" content="USD"/>
           
    <meta itemprop="price" content="599.00">
            <link itemprop="itemCondition" href="http://schema.org/NewCondition"/>
            <link itemprop="availability" href="http://schema.org/InStock"/>
        </span>
    </span>
  • Phone variant with a service contract:
    <span itemscope itemtype="http://schema.org/Product">
       
    <meta itemprop="sku" content="_pixel_phone_silver_32gb_12_month_contract">
        <meta itemprop="gtin14" content="00821793049157">
        <meta itemprop="mpn" content="G-2PW4100-021-B">
       
    <meta itemprop="name" content="Google Pixel 5” 32GB Very Silver (with 12-month contract)">
        <meta itemprop="brand" content="Google">
        <meta itemprop="color" content="Silver">
        <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
            <meta itemprop="priceCurrency" content="USD"/>
           
    <meta itemprop="price" content="0.00">
            <link itemprop="itemCondition" href="http://schema.org/NewCondition"/>
            <link itemprop="availability" href="http://schema.org/InStock"/>
           
    <meta itemprop="requiresSubscription" content="True">
        </span>
    </span>

Simplify the purchase flow to a single landing page

Make it easier for your customers to choose and purchase their desired wireless product and service bundle on the same landing page. Separating the purchase flow across multiple pages can cause your customers to bounce from your site before completing the purchase.

Use Feed Rules to create custom labels for campaign optimization

Feed Rules offer a simple and powerful way to transform your product data within Merchant Center. Learn more about Feed Rules

You can use Feed Rules to apply a custom label for specific products to group your inventory. Then, you can use those custom labels to create ad or product groups in Google Ads for better campaign management and optimization. Learn more about Custom Labels

Example: Create custom labels through Feed Rules for price buckets

Let’s say you have high-priced wireless products and services that deliver a higher return than your low-priced products and services. You can use a conditional Feed Rule to apply custom labels based on price values, like the following:

Conditions:

  • Low-priced phones (€0-€200)
  • Mid-priced phones (€200-€500)
  • High-priced phones (€500+)

Feed Rule:

IF ‘price’ is in range ‘0’ AND ‘200.00’ THEN set the value for ‘custom label 0’ to ‘Low-Price’ ELSE

IF ‘price’ is in range ‘200.01’ AND ‘500.00’ THEN set the value for ‘custom label 0’ to ‘Mid-Price’ ELSE

IF ‘price’ is greater than or equal to ‘500.01’ THEN set the value for ‘custom label 0’ to ‘High-Price’

ELSE preserve any value you may have submitted for ‘custom label 0’


Submitting high-quality product information and landing pages is the backbone to running successful Shopping campaigns. Take steps today to incorporate these best practices for improving and optimizing your product data. The more relevant and clear information you can provide, the more sales you’ll likely drive for your wireless products and services. 

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