Local inventory ads overview

Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more.


  • Promote your in-store inventory: Let local shoppers know that your store has the items they’re looking for, at the moment they search on Google

  • Bring your local store online: Use the Google-hosted local storefront as a robust, digital local storefront experience

  • Measure performance: Monitor the impact your digital ads have on foot traffic and in-store sales


We’re currently working with retailers who have brick-and-mortar stores in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK, and the US

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