Local inventory ads overview

The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google. When shoppers click an ad or free listing that shows your local product, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more.


  • Promote your in-store inventory: Let local shoppers know that your store has the products they’re looking for, at the moment they search on Google
  • Bring your local store online: Use the Google-hosted local storefront as a robust, digital local storefront experience
  • Measure performance: Monitor the impact your digital ads and free local listings have on online and in-store sales


We’re currently working with retailers who have brick-and-mortar stores in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, New Zealand, Norway, Sweden, Switzerland, the UK, and the US.

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