Introduction to local inventory ads

Local inventory ads are designed to make the inventory in your local stores accessible to people shopping online. They offer the same rich product information as a Product Listing Ad and also highlight the in-store availability for your inventory. By clicking your local inventory ads, shoppers will visit a local storefront page for your store where they can view your inventory, view store hours, get directions to your location, and more. Learn more about the benefits of local inventory ads, including success stories from other retailers.

Displaying your local inventory

Local inventory ads are integrated with Product Listing Ads in their own box on Google Search (separate from text ads) and on Google Shopping. They may appear at the same time as text ads, so a single Google Search results page could show text ads, Product Listing Ads, and local inventory ads. This allows us to give shoppers access to the full variety of products that match their search - including those available in stores nearby.

Based on the type of inventory you’re submitting to Google - local-only, online-only, or multichannel - your products may appear in ads in a few different ways.

Note: You can specify which ad format you want to use for eligible inventory in your Shopping campaign:

Ad Type of product Clicks lead to Displays on
Local inventory ad local-only and multichannel local storefront desktop and mobile
Product Listing Ad online your website desktop and mobile
Multichannel multichannel local storefront for clicks on the local link in the ad;

your website for any other part of the ad

Availability and eligibility

We’re currently working with select merchants that have physical stores located in the US, UK, Germany, France, Japan, and Australia, and that are already using Google My Business. If you’re located in one of these countries and are using Google My Business, you can reach out to your Google AdWords representative or fill out this form if you don’t have a representative to confirm your eligibility.

Policies for local inventory ads

Before you get started with local inventory ads, please review both the Google Shopping Policies and the local inventory ads criteria and policies to ensure that your business can comply.

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