Participation Overview: Local availability for PLAs

What is local availability for PLAs?

Local availability for Product Listing Ads (PLAs) is a service designed to make your local stores and inventory accessible to people shopping online. Your local data can help drive a variety of applications, including:

  • Local availability on Google Shopping
    • What: Add local inventory information to your Google Shopping results
    • Where: US only
  • Local availability on Google.com
    • What: Add local inventory information to your Product Listing Ads on Google.com
    • Where: US only
Please review our policies. There are certain products we don’t allow. Review both our Google Shopping Program Policies and the local availability for PLAs program criteria and policies.

Who's eligible?

Currently, we're only working on an invitation-only basis with select merchants that already have an online products feeds, a business listings feed in their Google Places accounts, and have stores located in the United States.  If you're one of these merchants, your Google AdWords representative already reached out to you.  

If you’re not one of these merchants, don't worry - we'll be opening up the program to a wider set of merchants in the future.

How local availability for PLAs works

To participate in local availability for PLAs, there are four feeds you’ll need to submit:

Feed What it is Status
Online products (Products feed for PLAs) Google Shopping listings submitted to your Google Merchant Center account If you are using Product Listing Ads, you are already submitting a product feed.
Business listings Provides details about your stores and their locations submitted to your Google Places account. If you are listing store locations on Google Maps, you are already submitting a business listings feed
Local products

A list of the products that are available in your stores, submitted to Merchant Center.

Note: If you submit any items that are only sold in-store, you should submit additional product information directly in the local products feed.

NEW
Product inventory

Your inventory data, including availability, price, and other store-specific information, submitted to Merchant Center.

NEW

The information in these four feeds must be matched to each other. Review the table below to understand which key fields must match across feeds. 

Feed 1   Feed 2   Attribute
Local products connects to Online products1 through any of these: itemid
webitemid
unique product identifiers
Local products connects to Product inventory through: itemid
Product inventory connects to Business listings through: store code

1If your item doesn't match to a product in your online products listings, you can still submit it. We'll discuss this in the local products feed section.

Next steps

Before you can submit your new local availability for PLAs feeds, your Google Merchant Center account needs to be configured to accept these feeds. Reach out to your Google AdWords representative to confirm your eligibility and begin this process as soon as possible, and then check out our getting started guide for next steps.