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Vehicle ads Content API guidelines

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Overview

This article outlines Content API specifications and guidelines for vehicle ads.

When you have set up your Merchant Center account, you can upload your feeds using the Google Content API.

API specifications

Account management

There are several Content API endpoints that can be used in conjunction with Merchant Center advanced accounts:

For a full list of endpoints, refer to the Account REST Resource page.

Uploading offers

Important notes:

Attribute Description Content
VIN [VIN]

Required

Vehicle Identification Number, unique identifier for each car

String, 17 digits
Store code [store_code]

Required

Unique alphanumeric identifier for each dealership

Note: The store code attribute is case-sensitive and must match the store codes submitted in your Business Profile.

String

This is a repeated field which can take multiple values.

Certified pre-owned [certified_pre-owned]

Optional

Car is OEM certified pre-owned

Boolean (yes / no)
Model [model]

Required

Model of the car, without trim specifics such as LX, EX, and others

String
Trim [trim]

Optional

Trim of the model (for example, S, SV, SL)

String
Year [year]

Required

Model year

Integer (4 digit)
Mileage [mileage]

Required

Number of miles on the vehicle.

Make sure to include the Unit (KM / Miles)

String of Integer + Unit (KM / Miles)

Example: 2333 Miles

Body style [body_style]

Optional

Examples: Sedan, SUV, Crossover

Supported values:

  • convertible
  • coupe
  • crossover
  • full size van
  • hatchback
  • minivan
  • sedan
  • station wagon
  • suv
  • truck
Engine [engine]

Optional

Examples: Gasoline, Diesel, Electric, Hybrid

Supported values:

  • gasoline
  • diesel
  • electric
  • hybrid

Vehicle MSRP [vehicle_msrp]

Required for new cars

Optional for used cars

MSRP (Manufacturer Suggested Retail Price) for the vehicle in its current configuration.

If the MSRP is not the same as the selling price (above), it should be displayed separately on your VDP landing page as well and labeled as MSRP.

Use the same formatting as the price attribute.

Vehicle all-in price [vehicle_all_in_price]

Required for new cars in some countries

Optional for used cars

The all-in advertised price includes costs for the following – any accessories attached to the vehicle, environmental levies, extra warranty, fuel, freight, pre-delivery inspection (PDI), dealer fees for handling licensing, provincial regulatory fees, miscellaneous dealer charges for security etching and nitrogen tire fill, and factory-to-customer or dealer-to-customer discounts or incentives.

This price must appear on the vehicle description page as well.

Note: The all-in advertised price doesn’t include sales tax, licensing (the cost of the plate and registration), any trade-in, or costs associated with vehicle financing.

Learn more about the applicability of the price attribute.

Use the same formatting as the price attribute.

Vehicle option [vehicle_option]

Optional

(Required for free vehicle ads)

List of installed options, using comma separators.

(e.g. Leatherette Seats, Rear View Camera, Navigation System, Front Seat Heaters, A/C, Sunroof, Bluetooth)

String

The maximum number of values supported is 200. Each value may contain up to 256 characters.

This is a repeated field which can take multiple values.

Vehicle fulfillment [vehicle_fulfillment]

Required

This group attribute is used with the store_code sub-attribute for in store and ship to store fulfillment. Store code is not required for online offers. Learn more.

Supported values:

This attribute can be repeated up to 3 times for each offer, allowing dealers to specify an option for each fulfillment type.

Sample JSON

For a full list of fields, refer to the vehicle ads feed specifications and Content API Reference.
{ 
    "id": string, 
    "offerId": string, 
    "googleProductCategory": string, 
    "title": string, 
    "description": string, 
    "channel": "local", 
    "excludedDestinations": [ 
      "Free local listings", 
      "Local inventory ads",
    ],
    "price": {
      "value": string,
      "currency": string
    }, 
    "brand": string, 
    "color": string, 
    "condition": string, 
    "imageLink": string, 
    "contentLanguage": string, 
    "targetCountry": string, 
    "customAttributes": [
    { 
      "name": "VIN",
      "value": string
    }, 
    { 
      "name": "store_code", 
      "value": string 
    }, 
    { 
      "name": "certified_pre-owned", 
      "value": boolean 
    }, 
    { 
      "name": "model", 
      "value": string 
    }, 
    { 
      "name": "trim",
      "value": string
    }, 
    { 
      "name": "year", 
      "value": int 
    }, 
    { 
      "name": "mileage", 
      "value": string 
    }, 
    {
      "name": "body_style", 
      "value": string 
    }, 
    { 
      "name": "engine", 
      "value": string 
    },
    {
      "name": "vehicle_all_in_price", 
      "value": string
    },
    {
      "name": "vehicle_MSRP",
      "value": string
    },
    {
      “name”: “vehicle_option”,
      “value”: string
    },
    {
      “name”: “vehicle_fulfillment”,
      “groupValues”: [{
        “name”: “option”,
        “value”: string
      }]
    },
    {
      “name”: “vehicle_fulfillment”,
      “groupValues”: [{
        “name”: “option”,
        “value”: string
      },
      {
        “name”: “store_code”,
        “value”: string
      },
      {
        “name”: “store_code”,
        “value”: string
      }]
    }
],
... 
}

Creating a data feed

Note: This method is optional. You don’t have to create a data feed to submit your vehicle ads data. Vehicle ads data can also be submitted by uploading offers. If choosing to upload, refer to the “Uploading Offers” section in this article.

You can create and submit vehicle ads data through the Content API datafeeds. When creating a data feed for your vehicle ads, you’ll need to include certain fields or attributes. Some fields or attributes can only support certain values. For a full list of fields and supported values, refer to the Datafeeds REST Resource page.

The table below lists vehicle ads-specific fields and attributes that need to be added when creating a data feed:

Fields Description Content
Included destinations [included_destinations]

Optional

List of destinations to include for this target (corresponds to marked check boxes in Merchant Center).

Note: Default destinations are always included unless provided in excludedDestinations.

Supported value:
  • VehicleInventoryAds
Excluded destinations [excluded_destinations]

Optional

List of destinations to exclude for this target (corresponds to unmarked check boxes in Merchant Center).

Supported value:
  • VehicleInventoryAds
Content type [contentType]

Required

The type of data feed for local products (including vehicle ads data).

Supported value:
  • “local products”

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