Every year we make changes to the Merchant Center product data specification with the goal of creating a better experience for people who are searching for products online.
This year's updates focus on improving the quality of product information across free listings and Shopping ads.
What's changing this year
Changes beginning immediately (6 April 2021)
Checkout price enforcement: In addition to reviewing and enforcing price accuracy between your Merchant Center product data and your landing pages, we will begin to review and enforce price accuracy throughout the checkout process. If, during an account review, we find that the price provided for a product at checkout is higher than the price provided for that product on its landing page, you will receive a warning and will have 28 days to resolve these mismatches, otherwise your account will be subject to suspension.
Learn more about the
price [price] attribute and how to resolve issues with inconsistent pricing between the landing page and checkout pages on your website.
Region-specific delivery speed: Customise delivery speeds for specific regions at the item level without creating a delivery service by using the new sub-attributes of the shipping [shipping] attribute:
max_handling_time [min/max_handling_time] and
max_transit_time [min/max_transit_time]. New shipping [shipping] sub-attributes apply to Shopping ads and free listings, but do not apply to Buy on Google.
Update the availability of your products to 'backorder': You can now specify that your products are backordered when you use the
availability [availability] attribute. To do so, you'll need to provide the
availability_date [availability_date] attribute to specify when backordered products will become available. You'll also need to provide the
availability_date [availability_date] attribute if your products' availability is set to 'preorder'. This applies to Shopping ads and free listings, but does not apply to products listed through Buy on Google.
Additional values: You can now add the values 'big', 'tall' and 'plus' to indicate the sizing for clothing when you use the
size_type [size_type] attribute. You can now also provide up to two values, such as 'petite maternity' or 'big and tall'. The value 'oversize' is no longer accepted for the
size_type [size_type] attribute; the value 'plus' should be used instead.
Disallow cross-border for payment plan products: We no longer allow products with payment plans (that is, any product using the
subscription_cost [subscription_cost] or
installment [installment] attributes) to be listed cross-border using a single feed. To list a product with a payment plan across multiple countries, you must duplicate the product and provide it in a separate feed for each country. Any products with payment plans that target more than one country will be disapproved. This applies to Shopping ads and free listings in all countries where the
installment [installment] or
subscription_cost [subscription_cost] attributes are available.
Changes beginning 15 June 2021
Provide unique combinations of brand and MPN to avoid disapprovals: If multiple products in your product data use the same brand and MPN combination, they may be disapproved. A product will be disapproved if:
- There are multiple products with the same
mpn [mpn]combination but different values for the
- There are multiple products with the same
mpn [mpn]combination and the same variant attributes, which include
Item-level warnings will be issued in Diagnostics starting from 6 April. If unresolved, these warnings will turn into disapprovals starting from 15 June.
Add time zones to date-time attributes: If the time zone is missing from any of your date-time attributes (
expiration_date [expiration_date] or
sale_price_effective_date [sale_price_effective_date]), Google will assume that the attribute is in the UTC time zone. We recommend that you verify how you provide date-time attributes and explicitly add time zones and times if any are missing. Note that this does not apply to Promotions-specific attributes, such as
promotion_effective_dates [promotion_effective_dates] and
Changes beginning on 15 September 2021
Provide shipping [shipping] country sub-attribute if missing: You can show products in more than one country of sale by adding additional countries to your primary feed settings or by using the
shipping [shipping] attribute for individual products. When providing the
shipping [shipping] attribute, you now need to provide the shipping [shipping] country sub-attribute to ensure that your products are shown in the intended countries. Otherwise, starting from 15 September, your products will be subject to disapproval. Item-level warnings ('Missing sub-attribute [country (sub-attribute of [shipping])]') have already been issued in the Diagnostics page to help merchants identify affected products.
To ensure that your products continue to be shown and to prevent possible disapprovals, please go to the Diagnostics page of your Merchant Center account to review the affected products and apply the necessary changes once these changes come into effect.