Every year we make changes to the Merchant Center product data specification with the goal of creating a better experience for people who are searching for products online.
This year's updates focus on improving the quality of product information across free listings and Shopping ads.
What's changing this year
Changes beginning immediately (6 April 2021)
Checkout price enforcement: In addition to reviewing and enforcing price accuracy between your Merchant Center product data and your landing pages, we will begin to review and enforce price accuracy throughout the checkout process. If, during an account review, we find that the price provided for a product at checkout is higher than the price provided for that product on its landing page, you will receive a warning and will have 28 days to resolve these mismatches, otherwise your account will be subject to suspension.
Learn more about the price [price] attribute and how to resolve issues with inconsistent pricing between the landing page and checkout pages on your website.
Region-specific delivery speed: Customise delivery speeds for specific regions at the item level without creating a delivery service by using the new sub-attributes of the shipping [shipping] attribute: min/max_handling_time [min/max_handling_time] and min/max_transit_time [min/max_transit_time]. New shipping [shipping] sub-attributes apply to Shopping ads and free listings, but do not apply to Buy on Google.
Learn more about the shipping [shipping] attribute, account-level delivery settings and the min_handling_time [min_handling_time] and max_handling_time [max_handling_time] attributes.
Update the availability of your products to 'backorder': You can now specify that your products are backordered when you use the availability [availability] attribute. To do so, you'll need to provide the availability_date [availability_date] attribute to specify when backordered products will become available. You'll also need to provide the availability_date [availability_date] attribute if your products' availability is set to 'preorder'. This applies to Shopping ads and free listings, but does not apply to products listed through Buy on Google.
Learn more about the availability [availability] and availability_date [availability_date] attributes.
Additional values: You can now add the values 'big', 'tall' and 'plus' to indicate the sizing for clothing when you use the size_type [size_type] attribute. You can now also provide up to two values, such as 'petite maternity' or 'big and tall'. The value 'oversize' is no longer accepted for the size_type [size_type] attribute; the value 'plus' should be used instead.
Learn more about the size_type [size_type] attribute
Disallow cross-border for payment plan products: We no longer allow products with payment plans (that is, any product using the subscription_cost [subscription_cost] or installment [installment] attributes) to be listed cross-border using a single feed. To list a product with a payment plan across multiple countries, you must duplicate the product and provide it in a separate feed for each country. Any products with payment plans that target more than one country will be disapproved. This applies to Shopping ads and free listings in all countries where the installment [installment] or subscription_cost [subscription_cost] attributes are available.
Learn more about the installment [installment] and subscription_cost [subscription_cost] attributes.
Changes beginning 15 June 2021
Provide unique combinations of brand and MPN to avoid disapprovals: If multiple products in your product data use the same brand and MPN combination, they may be disapproved. A product will be disapproved if:
- There are multiple products with the same
brand [brand]andmpn [mpn]combination but different values for theitem_group_id [item_group_id]. - There are multiple products with the same
brand [brand]andmpn [mpn]combination and the same variant attributes, which includecolor [colour],material [material],pattern [pattern],size [size],size_type [size_type],unit_pricing_measure [unit_pricing_measure],gender [gender],product_detail [product_detail],condition [condition]andmultipack [multipack].
Item-level warnings will be issued in Diagnostics starting from 6 April. If unresolved, these warnings will turn into disapprovals starting from 15 June.
Learn more about the brand [brand] and mpn [mpn] attributes.
Add time zones to date-time attributes: If the time zone is missing from any of your date-time attributes (availability_date [availability_date], expiration_date [expiration_date] or sale_price_effective_date [sale_price_effective_date]), Google will assume that the attribute is in the UTC time zone. We recommend that you verify how you provide date-time attributes and explicitly add time zones and times if any are missing. Note that this does not apply to Promotions-specific attributes, such as promotion_effective_dates [promotion_effective_dates] and promotion_display_dates [promotion_display_dates].
Learn more about formatting date and time
Changes beginning on 15 September 2021
Provide shipping [shipping] country sub-attribute if missing: You can show products in more than one country of sale by adding additional countries to your primary feed settings or by using the shipping [shipping] attribute for individual products. When providing the shipping [shipping] attribute, you now need to provide the shipping [shipping] country sub-attribute to ensure that your products are shown in the intended countries. Otherwise, starting from 15 September, your products will be subject to disapproval. Item-level warnings ('Missing sub-attribute [country (sub-attribute of [shipping])]') have already been issued in the Diagnostics page to help merchants identify affected products.
Learn more about the shipping [shipping] attribute and how to show products in multiple countries of sale.
To ensure that your products continue to be shown and to prevent possible disapprovals, please go to the Diagnostics page of your Merchant Center account to review the affected products and apply the necessary changes once these changes come into effect.