Track your analytics

You can review your product analytics directly in your Manufacturer Center account. Google provides analytics for eligible products that you have created or uploaded into your account.

This article describes how to view, download, and understand your product analytics report. 

Note: In order to protect merchant privacy, analytics are available only for products that have a minimum of 5 sellers and a verified brand.

Requirements

In order to view certain Manufacturer Center analytics reports, specific attributes will need to be included in your product data:

  • item_group_id: For access to top shared impressions, top performing groups, top trending groups, and product performance data in groups, item_group_id must be included and approved. item_group_id is required for accurate comparisons between groups, so it’s important that your data accurately reflects all product variants. 
  • suggested_price: For access to the top MSRP gaps report, suggested_price must  be included. 

View your analytics 

You can view a range of analytics for single product variants and product groups. With this data, you can monitor your performance in Shopping Ads. Certain metrics are only available for single product variants, and others are only available for group products. To view metrics for product groups, an item group id must be provided for these products.

To view your product analytics, select Products from the left navigation.

Performance Trends

These charts will be available when you select Insights from the Products section:
  • Top performing groups: The groups that had the most impressions or clicks during the selected time period. (Requires the item_group_id attribute)
  • Top trending groups: The groups with the largest change in impressions or clicks between the two compared time periods. (Requires the item_group_id attribute)
  • Biggest price changes: This table shows the products with the largest percentage change in their average price (weighted by impressions or clicks) between the two compared time periods.
  • Top MSRP gaps: The products with the biggest percentage difference between their MSRP and market price, weighted by impressions or clicks. (Requires suggested_retail_price attribute)

Variant Insights

These charts will be available when you select Variant Insights from the Variants section:
  • Key performance indicators: The overall performance of impressions, clicks, or clickthrough rate (CTR) of single variant products. 
  • Top search terms: Shows the search terms that result in a click or an impression for your product most often.The Share of your impr. column ranks search terms as a percentage of all the search queries that resulted in a click or an impression for your product. The Your CTR column shows the clickthrough rate (CTR) of the search query for your product. Top search terms help you better understand how consumers think about your products..
  • Price trends: Shows the change in market price of your product during the selected time period. You can see the average or median price by impressions and clicks, and the most recent manufacturer’s suggested retail price (MSRP).

Group Insights

These charts will be available when you select Group Insights from the Groups section (requires Item Group ID):
  • Key performance indicators: The overall performance of impressions, clicks, or clickthrough rate (CTR) of all products that share a valid item group ID.
  • Top products with shared impressions: The competing products that are frequently triggered along with a selected product in searches. This can be grouped by all brands or competing brands. (Requires the item_group_id attribute)
  • Top search terms: Shows the search terms that result in a click or an impression for your product most often. The Share of your impr. column ranks search terms as a percentage of all the search queries that resulted in a click or an impression for your product. The Your CTR column shows the clickthrough rate (CTR) of the search query for your product. Top search terms help you better understand how consumers think about your products.

Learn more about how to manage your product data in Manufacturer Center 

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