Suggested retail price [suggested_retail_price]

Use the suggested retail price [suggested_retail_price] attribute to tell Google how much you suggest retailers charge for your product. This information is not shown to customers in product ads.

When to use

Optional for all products. 


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type Alphanumeric
Limits Up to 50 characters
Repeated field No


File format Example value
Text (TSV) 99 USD
XML (Feeds) <g:suggested_retail_price>99 USD</g:suggested_retail_price>


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.

  • Don't include symbols to indicate a currency. Suggested retail price may only contain letters and numbers.
  • You must include a 3-letter currency code:
    • The currency code can be placed before or after the numerical value.
  • Don’t include tax or shipping cost in your price.
  • Submit a price that’s greater than "0".

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Don't include any sale or promotional prices for items.
  • Submit a price that can be represented in your target country’s currency (according to ISO 4217). For example, instead of "1.0012 USD", submit "1.01 USD". If your price can’t be represented in your target country’s currency, then we’ll round it to a value that can.



If your product comes in multiple colors or sizes, you might also have different suggested retail prices for each of these variants. For example:

Google Manufacturer Center - GTIN - 5

Product data for a small, green Google t-shirt, priced at 10.99 USD
Attribute Value
Title [title] Google T-shirt - Green - Small
Suggested retail price [suggested_retail_price] 10.99 USD
Color [color] green
Size [size] s
ID [id] 9876-S-GRN
Item group ID [item_group_id] 9876


Product data for a small, blue Google t-shirt, priced at 8.99 USD
Attribute Value
Title [title] Google T-shirt - Blue- Small
Suggested retail price [suggested_retail_price] 8.99 USD
Color [color] blue
Size [size] s
ID [id] 9876-S-BLU
Item group ID [item_group_id] 9876


Product data for a small, yellow Google t-shirt, priced at 10.50 USD
Attribute Value
Title [title] Google T-shirt - Yellow - Small
Suggested retail price [suggested_retail_price] 10.50 USD
Color [color] yellow
Size [size] s
ID [id] 9876-S-YELLOW
Item group ID [item_group_id] 9876

Phone or tablet with a contract

Google Manufacturers Center - Pixel phone

Product data for a midnight blue, 32 GB Google Nexus 6, with a contract
Attribute Value
Title [title] Google Nexus 6 - 32 GB - Midnight Blue - With contract
Suggested retail price [suggested_retail_price] 0.00 USD

Products sold in bulk

Google Manufacturer Center - Products sold in bulk

Product data for a package of 1000 Google flat head sheet metal screws, priced at 7.50 USD
Attribute Value
Title [title] Google Flat Head Sheet Metal Screws 1000 / pk
Suggested retail price [suggested_retail_price] 7.50 USD

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