Use the suggested retail price
[suggested_retail_price] attribute to tell Google how much you suggest retailers charge for your product. This information is not shown to customers in product ads.When to use
Optional for all products.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting.
| Type | Alphanumeric |
|---|---|
| Limits | Up to 50 characters |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text (TSV) | 99 USD |
| XML (Feeds) | <g:suggested_retail_price>99 USD</g:suggested_retail_price> |
Minimum requirements
These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Manufacturer Center account.
- Don't include symbols to indicate a currency. Suggested retail price may only contain letters and numbers.
- You must include a 3-letter currency code:
- The currency code can be placed before or after the numerical value.
- Don’t include tax or shipping cost in your price.
- Submit a price that’s greater than "0".
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Don't include any sale or promotional prices for items.
- Submit a price that can be represented in your target country’s currency (according to ISO 4217). For example, instead of "1.0012 USD", submit "1.01 USD". If your price can’t be represented in your target country’s currency, then we’ll round it to a value that can.
Examples
Variants
If your product comes in multiple colors or sizes, you might also have different suggested retail prices for each of these variants. For example:
| Product data for a small, green Google t-shirt, priced at 10.99 USD | |
| Attribute | Value |
Title [title] |
Google T-shirt - Green - Small |
Suggested retail price [suggested_retail_price] |
10.99 USD |
Color [color] |
green |
Size [size] |
s |
ID [id] |
9876-S-GRN |
Item group ID [item_group_id] |
9876 |
| Product data for a small, blue Google t-shirt, priced at 8.99 USD | |
| Attribute | Value |
Title [title] |
Google T-shirt - Blue- Small |
Suggested retail price [suggested_retail_price] |
8.99 USD |
Color [color] |
blue |
Size [size] |
s |
ID [id] |
9876-S-BLU |
Item group ID [item_group_id] |
9876 |
| Product data for a small, yellow Google t-shirt, priced at 10.50 USD | |
| Attribute | Value |
Title [title] |
Google T-shirt - Yellow - Small |
Suggested retail price [suggested_retail_price] |
10.50 USD |
Color [color] |
yellow |
Size [size] |
s |
ID [id] |
9876-S-YELLOW |
Item group ID [item_group_id] |
9876 |
Phone or tablet with a contract
| Product data for a midnight blue, 32 GB Google Nexus 6, with a contract | |
| Attribute | Value |
Title [title] |
Google Nexus 6 - 32 GB - Midnight Blue - With contract |
Suggested retail price [suggested_retail_price] |
0.00 USD |
Products sold in bulk
| Product data for a package of 1000 Google flat head sheet metal screws, priced at 7.50 USD | |
| Attribute | Value |
Title [title] |
Google Flat Head Sheet Metal Screws 1000 / pk |
Suggested retail price [suggested_retail_price] |
7.50 USD |