Use the suggested retail price [suggested_retail_price] to tell Google how much you suggest retailers charge for your product. This information is not shown to users in product ads.
When to use
Optional for all products.
Format
To make sure we understand the data you're submitting, follow these formatting guidelines:
| Type | Alphanumeric |
|---|---|
| Limits | Up to 50 characters |
| Repeated field | No |
| File format | Example value |
|---|---|
| Text feeds | 99 USD |
| XML feeds | <g:suggested_retail_price>99 USD</g:suggested_retail_price> |
Guidelines
To make sure you submit high-quality data for your products, follow these requirements and best practices.
Minimum requirements
To use this attribute to upload your product's data, follow these minimum requirements. If your attribute is disapproved, we'll notify you in the Diagnostics page of your Manufacturer Center account.
- Don't include symbols to indicate a currency. Suggested retail price may only contain letters and numbers.
- You must include a 3-letter currency code:
- The currency code can be placed before or after the numerical value.
- Don’t include tax or shipping cost in your price.
- Submit a price that’s greater than 0.
Best practices
To optimize your product data for performance, follow this best practice:
- Don't include any sale or promotional prices for items.
- Submit a price that can be represented in your target country’s currency (according to ISO 4217). For example, instead of 1.0012 USD, submit 1.01 USD. If your price can’t be represented in your target country’s currency, then we’ll round it to a value that can.
Examples
Variants
If your product comes in multiple colors or sizes, you might also have different suggested retail prices for each of these variants. For example:
| Attribute | Value |
|---|---|
title [title] |
Google T-shirt - Green - Small |
suggested retail price [suggested_retail_price] |
10.99 USD |
color [color] |
green |
|
size |
s |
id [id] |
9876-S-GRN |
item group id [item_group_id] |
9876 |
| Attribute | Value |
|---|---|
title [title] |
Google T-shirt - Blue- Small |
suggested retail price [suggested_retail_price] |
8.99 USD |
color [color] |
blue |
|
size |
s |
id [id] |
9876-S-BLU |
item group id [item_group_id] |
9876 |
| Attribute | Value |
|---|---|
title [title] |
Google T-shirt - Yellow - Small |
suggested retail price [suggested_retail_price] |
10.50 USD |
color [color] |
yellow |
|
size |
s |
id [id] |
9876-S-YELLOW |
item group id [item_group_id] |
9876 |
Phone or tablet with a contract
| Attribute | Value |
|---|---|
title [title] |
Google Nexus 6 - 32 GB - Midnight Blue - With contract |
suggested retail price [suggested_retail_price] |
0.00 USD |
Products sold in bulk
| Attribute | Value |
|---|---|
title [title] |
Google Flat Head Sheet Metal Screws 1000 / pk |
suggested retail price [suggested_retail_price] |
7.50 USD |