Manage your brand information

The first step in using your Manufacturer Center account is to enter your brand information. You can register all brands that you own or license. After completing that step, you'll be able to enter product information for those brands. You'll only be able to enter product data for brands that have been registered, and products uploaded in your feed must have brand names that exactly match the brand names registered. You can enter new brands at any time.

After you enter your brands, you can edit, delete, or review your brand portfolio using the below steps.

Enter a new brand

A brand is a name under which an item or a family of items is sold and marketed. It may be the same as the Manufacturer name, or it may be different in some cases. Brands must be entered individually.

Any time you want to add information about a new brand that you own or license, you may either click Add new Brand on the "Brands" tile, or select Brands on the left-hand navigation menu and click on +Brand. Once a brand has been entered, you may choose to edit or delete it.

Don’t add a different version or a variant of your brand as a new brand. For example, if you have an existing brand “Google”, you can’t add “Google India” or “Google UK” as a new brand.
  1. Enter the required information:
    • Brand name
      • We define a brand as the name under which a product is marketed and sold. It is not a "product line" or "sub-brand". It is the name consumers would use to identify products made by a specific manufacturer.
      • Don’t include additional language in your brand such as ™, Inc., Corp., or Ltd.
      • Ensure that the brand capitalization is accurate, for example, brand Acme should be entered as Acme and not ACME.
    • Brand owner
      • If you own the brand, select your company name.
      • If rights to use the brand are licensed from another manufacturer or brand owner, select Licensed.
    • Brand website URL
      • Each brand can have only one URL. The URL must begin with http:// or https:// and it should preferably list or reference all products of that brand.
  2. We recommend that you also add information in the optional fields:
    • Brand logo
      • Please submit the largest, highest resolution, full-size image you have, up to 10MB file size.
      • The accepted image formats are WEBP (.webp), PNG (.png), non-animated GIF (.gif), JPEG (.jpg/.jpeg), and BMP (.bmp).
      • We recommend images at least 800 pixels in height and width. Do not scale up images or submit thumbnails.
  3. Click Save.

After you save your new brand information, it will be listed as "Pending review". Once the brand has been reviewed, it will either display as “Approved” or "Rejected". Any subsequent changes to the information will trigger another review. Keep in mind that information that's "Pending Review" or "Rejected" is not exported to Shopping ads.

Note: It can take up to 48 hours for your brand to be approved. After your brand has been approved, it is recommended to wait for another 24 hours before uploading a feed.
Edit an existing brand

To edit your existing brands, follow these steps:

  1. Select Brands in the left navigation panel. A table of your existing brands will display.
  2. Select the brand you would like to edit by clicking on the brand name.
  3. You'll only be able to enter product data for brands that have been registered. Products uploaded in your feed must have brand names that exactly match the brand names registered. To edit the information, click Edit Brand.
  4. Once your edits are complete, click Save changes, or click Cancel to discard your changes and revert to the original information.

Any edits to an existing brand will require verification before they are exported for use in Shopping ads. While edits are pending, the previously verified brand data will continue to be used.

Verification should be completed within 48 hours. Don't make any edits to the brand information while it's pending.

Delete a brand

You may need to delete a brand from your account at some point. To do so, follow these steps:

  1. From the navigation panel, click Brands. A table of your existing brands will display.
  2. Locate the brand or brands that you'd like to delete, and check the box.
  3. From the "Actions" dropdown, click Delete.
  4. When prompted, click Continue.

Note that deleting a brand is permanent. You may manually re-add a brand if it was deleted by accident, but we will need to re-verify ownership of that brand before exporting data to Shopping ads.

Deleting a brand will not delete the products associated with that brand. Until you select a new brand for the products associated with a deleted brand, the current product information will stop being exported for use in Shopping ads. You will not be able to edit the product information without selecting a new brand, since brand is a required field within product data.

Check your brand verification status

The table on the main "Brands" page displays all the brands that have been uploaded to your Manufacturer account. You can see the fields for which you entered data such as name and website URL. You’ll also see the “Verification status” column.

"Verification status" has four values: “Approved”, "Pending review", “Account in review”, and "Rejected".

  • Approved: Your brand has been successfully processed and products of that brand are being exported for use in Shopping ads.
  • Pending review: Your brand is awaiting review. This status will display if you have just entered a new brand, or if you have edited existing brand information.
  • Account in review: Your account is still in review. This status will display when you’ve just created a new account, which is yet to be approved. Once your account is approved, then your brand gets reviewed. Reviewing of your brand isn’t done if your account is still in review. The status may show “Account in review” for a while. This typically happens when your company email address hasn't yet been verified. Visit the “Account settings” page to see if there is an email in pending verification status.
  • Rejected: Your brand has data errors and is not being exported for use in Shopping ads.

You can filter the table by "Verification status" using the dropdown in the upper right corner of the table.

Brand rejections
Brands are reviewed for data quality after an account is approved. Google reviews all brands, and may ask for more information if we can’t verify the relationship between the brand and the manufacturer.
To amend your brand details and resubmit for brand verification:
  1. Go to the Brands tab.
  2. Click the brand that you want to modify, and then click Edit Brand.
  3. Make the changes needed and click Save. This generates a new review.
Note: It can take up to 48 hours for your brand to be approved.

Here are the common brand rejection reasons and how to fix them in Manufacturer Center:

Error message

Description

How to fix

Typo [Brand name]

The proposed brand name has incorrect spelling, capitalization, or punctuation, such as "Goo.gle", "GOOGLE", or "googLe".

Make sure your brand name uses correct spelling and capitalization, and that it doesn’t include any unnecessary punctuation.

Additional or promotional info [Brand name]

The proposed brand name contains additional information, such as “Google ltd” or “Google brand”.

Remove any extraneous information from your brand name.

Low image quality

Don't use a logo image that contains additional or promotional text, or has low visual quality (blurry or pixelated).

Submit a new image that is of high quality, with a minimum resolution of 800x800.

Mismatched brand URL

The proposed URL leads to a website for a brand that doesn’t match yours. For example, your brand name is Google but the URL provided is “www.example.com".

Change the URL so that it leads to a site that matches your brand. Remember there should be a clear correlation between brand logo, name, and website URL.

Invalid URL

The proposed URL leads to an error page.

Use a complete URL that starts with "http://" or "https://" and links to a valid destination.

Mismatched brand URL [products]

The proposed URL leads to a page that doesn’t display any of your products.

Update the URL to a page that lists or references products of the brand. Alternately, update the current page URL to include this information. For example, if your brand is “Google” make sure the website URL provided redirects to products manufactured or licensed by that brand.

Duplicated brand

The proposed brand is a duplicate of another verified brand in the account.

Make sure you remove the duplicate brand from your account.

Incorrect brand ownership

Your company doesn’t appear to own or license this brand.

Select the correct ownership for your brand on the “Brands” page. If you own the brand, select your company name. If you’ve licensed the rights to use the brand from another manufacturer or brand owner, select “Licensed”. If none applies, you are not eligible to sign-up for Manufacturer Center. Learn more about Manufacturer Center requirements

Incorrect brand ownership [not licensed]

This brand is incorrectly marked as “Licensed”.

If you own the brand, select your company name on the “Brands” page. “Licensed” is for manufacturers that license the rights to use the brand from another manufacturer or brand owner.

Incorrect brand ownership [not owned]

This brand is incorrectly marked as “Owned”.

If you’ve licensed the rights to use the brand from another manufacturer or brand owner, select “Licensed” on the “Brands” page. “Owned” is for brand owners only.

Incorrect brand logo

The proposed logo is not a brand logo. You may have provided a product logo, company logo, or an unrelated image.

Provide a logo that matches your brand. For example, if the brand you want to register is “Google”, make sure the logo you provide is the “Google” logo and not the “Google Play” or “Gmail” logo or an image depicting your products that is unrelated. There should be a clear correlation between brand logo, name, and website URL.

Brand logo not found

The proposed brand logo can’t be found on your website.

Make sure the brand logo you provide is present in the website you provide and represents your brand. There should be a clear correlation between brand logo, name, and website URL.

Incorrect brand name

The proposed brand name is not a correct brand name. You may have provided a product name or company name, or an unrelated name.

Make sure the brand name matches your specific brand and doesn’t correspond to an individual product or the name of your overarching company. For example, if the brand you want to register is “Google”, make sure the brand name you provide is “Google” and not “Google Search Engine” or “Alphabet” or a name unrelated to your brand. There should be a clear correlation between brand logo, name, and website URL.

No relation between account details and brand

The proposed brand appears unrelated to the business information provided.

Make sure there is a connection between the proposed brand information and the business you have registered for this account. For example, if the brand you wish to register is “Google”, references to this brand should be found in the business website URL you provided for your Manufacturer Center account.

Other

The proposed information doesn’t meet Manufacturer Center brand requirements.

Make sure the information you enter about your brand - name, logo, website URL, ownership type - is accurate. If you still have questions on the rejection reason, contact us.

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Create and edit your product data, and retrieve the feedback for data you've submitted to Google through the Manufacturer Center API. To get started, visit our developer documentation.

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