New features & announcements

  1. Update: Supplemental feeds now available in Manufacturer Center

    August 28, 2020

    Supplemental feeds are now available for use in your Manufacturer Center account! Supplemental feeds may help you optimize your data feeds. They’re a quick and efficient way to update your existing product data in your Manufacturer Center account. What’s changing? Supplemental feeds can help you quickly provide additional data that can be connected to existing product data without creating a brand new feed. You’ll use the id attribute to identify which data you'd like to update, and then provide any attributes you’d like to override or provide missing information for. For example: You may want…
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  2. Updated diagnostics page launched

    February 14, 2020

    The Diagnostics page allows you to identify and fix issues with your product feeds. Fixing issues enables you to effectively contribute product data and to access accurate analytics. Recently, we made sweeping updates to the Diagnostics page to help you resolve issues with your product data more quickly and efficiently, and to offer an experience that feels familiar to Merchant Center users. What changed? Separate item and attribute issues reporting: The previous Diagnostics page showed you a mix of issues that affect entire products and ones that only affect an attribute. The new version desi…
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  3. Google Manufacturer Center now available in more countries

    April 8, 2019

    Google Manufacturer Center is now available in 39 new countries: Bangladesh China Costa Rica Cyprus Czech Republic Denmark Estonia Finland Greece Hong Kong Hungary Indonesia Israel Italy Latvia Lebanon Lithuania Luxembourg Norway Pakistan Panama Peru Poland Republic of Korea Romania Russia Saudi Arabia Ukraine Serbia Slovakia Slovenia Sweden Taiwan Thailand Turkey United Arab Emirates Venezuela Vietnam Switzerland Learn more about where Manufacturer Center is available GET STARTED WITH MANUFACTURER CENTER
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  4. New analytics available in Manufacturer Center

    November 20, 2018

    Insights are now available in your Manufacturer Center account. This feature allows you to see how your brand appears at key moments in the shopping journey, so you can make better pricing, digital ad investment, and media decisions. These analytics show: Which search terms are driving impressions for your products Which competitor products are showing up next to yours in search How much your products are selling for compared to MSRP across retailers advertising on Google Learn more about tracking your analytics
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  5. Manufacturer Center launches in 13 new markets

    October 29, 2018

    Manufacturer Center is now available in 13 new countries: Austria, Belgium, Ireland, New Zealand, Philippines, Singapore, South Africa, Argentina, Chile, Colombia, Malaysia, Portugal and Mexico. Learn more about where Manufacturer Center is available
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  6. Google Manufacturer Center is now available in Japan!

    June 28, 2018

    Google Manufacturer Center is now available in Japan!
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  7. Google Manufacturer Center is now available in Canada, India, and Spain!

    May 2, 2018

    Google Manufacturer Center is now available in Canada, India, and Spain!
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  8. Product feature descriptions now in US mobile Google Knowledge Panels!

    December 1, 2017

    With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants in Shopping ads. Today, we’re excited to announce new ways to help brands -- both in the US and abroad -- manage their data more easily and provide a more consistent brand experience on Google and across the web. Manufacturer Center expands to more countries To help brands abroad, we’ve expanded availability for Manufacturer Center to the United Kingdom, Australia, Germany, France, Brazil, a…
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  9. Google Manufacturer Center is now available in the Netherlands!

    October 30, 2017

    Google Manufacturer Center is now available in the Netherlands!
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  10. Google Manufacturer Center is now available in Brazil!

    September 18, 2017

    Google Manufacturer Center is now available in Brazil!
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  11. Updates to the program and policy requirements for Manufacturer Center for July 2017

    July 17, 2017

    We've made several updates to the program and policy requirements for Manufacturer Center. Learn more about program and policy requirements
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  12. Create and edit your product data with the improved Google Manufacturer Center API

    June 30, 2017

    We know that manually uploading, editing, deleting, and distributing product data can make it difficult to keep up with a brand’s ever-changing product assortment, and using feeds may not offer the desired level of control. With the launch of the Manufacturer Center API, brands (or their 3rd party data partners) can streamline product data updates in the following ways: Add new products directly to Manufacturer Center. Update existing products in Manufacturer Center with the most current product data. Delete products from an existing Manufacturer Center account. Monitor data quality and review…
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  13. Google Manufacturer Center is now available in Australia, France, Germany, and the United Kingdom!

    June 26, 2017

    Google Manufacturer Center is now available in Australia, France, Germany, and the United Kingdom!
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  14. Introducing the new Google Manufacturer Center

    June 12, 2017

    The new Google Manufacturer Center is now live. Learn more about how to get started in Manufacturer Center
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  15. Self-serve sign-up now available for Manufacturer Center

    February 27, 2017

    Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate and up-to-date product details. In 2015, we launched Google Manufacturer Center to enable these brands to offer enhanced product images, descriptions and variants for a more consistent brand experience across Google. Since then, thousands of brands have taken advantage of the tool to best represent their products to shoppers, to access unique analy…
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  16. Update: API upload now available for the rich product content attribute

    The rich product content [rich_product_content] attribute allows you to compose rich descriptions that combine text and media. Rich product content allows you to highlight special features of products or services. Rich product content can be provided using different encodings, including JSON-LD, RDFa, and microdata. Learn more about rich product content Manufacturer Center API now supports the rich_product_content attribute. Learn how to get started with Manufacturer Center API
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