On January 8th, 2024, support for FTP feed uploads in Manufacturer Center will end. After this date, it will no longer be possible to use Google’s FTP server (ftp://uploads.google.com) to upload feed files to Manufacturer Center. Other feed upload methods like SFTP (Secure File Transfer Protocol) and scheduled fetch will still be available and unaffected by this change.
No creation of new FTP accounts
As of September 27th, 2023, it will no longer be possible to create new FTP accounts within Manufacturer Center. Accounts that do not already use Google’s FTP server (ftp://uploads.google.com) to…
Read more New features & announcements
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End of support for FTP feed uploads in Manufacturer Center
September 27, 2023
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Update: Supplemental feeds now available in Manufacturer Center
August 28, 2020
Supplemental feeds are now available for use in your Manufacturer Center account! Supplemental feeds may help you optimize your data feeds. They’re a quick and efficient way to update your existing product data in your Manufacturer Center account. What’s changing? Supplemental feeds can help you quickly provide additional data that can be connected to existing product data without creating a brand new feed. You’ll use the id attribute to identify which data you'd like to update, and then provide any attributes you’d like to override or provide missing information for. For example: You may want…Read more -
Updated diagnostics page launched
February 14, 2020
The Diagnostics page allows you to identify and fix issues with your product feeds. Fixing issues enables you to effectively contribute product data and to access accurate analytics. Recently, we made sweeping updates to the Diagnostics page to help you resolve issues with your product data more quickly and efficiently, and to offer an experience that feels familiar to Merchant Center users. What changed? Separate item and attribute issues reporting: The previous Diagnostics page showed you a mix of issues that affect entire products and ones that only affect an attribute. The new version desi…Read more -
Google Manufacturer Center now available in more countries
April 8, 2019
Google Manufacturer Center is now available in 39 new countries: Bangladesh China Costa Rica Cyprus Czech Republic Denmark Estonia Finland Greece Hong Kong Hungary Indonesia Israel Italy Latvia Lebanon Lithuania Luxembourg Norway Pakistan Panama Peru Poland Republic of Korea Romania Russia Saudi Arabia Ukraine Serbia Slovakia Slovenia Sweden Taiwan Thailand Turkey United Arab Emirates Venezuela Vietnam Switzerland Learn more about where Manufacturer Center is available GET STARTED WITH MANUFACTURER CENTERRead more -
New analytics available in Manufacturer Center
November 20, 2018
Insights are now available in your Manufacturer Center account. This feature allows you to see how your brand appears at key moments in the shopping journey, so you can make better pricing, digital ad investment, and media decisions. These analytics show: Which search terms are driving impressions for your products Which competitor products are showing up next to yours in search How much your products are selling for compared to MSRP across retailers advertising on Google Learn more about tracking your analyticsRead more -
Manufacturer Center launches in 13 new markets
October 29, 2018
Manufacturer Center is now available in 13 new countries: Austria, Belgium, Ireland, New Zealand, Philippines, Singapore, South Africa, Argentina, Chile, Colombia, Malaysia, Portugal and Mexico. Learn more about where Manufacturer Center is availableRead more -
Google Manufacturer Center is now available in Japan!
June 28, 2018
Google Manufacturer Center is now available in Japan!Read more -
Google Manufacturer Center is now available in Canada, India, and Spain!
May 2, 2018
Google Manufacturer Center is now available in Canada, India, and Spain!Read more -
Product feature descriptions now in US mobile Google Knowledge Panels!
December 1, 2017
With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants in Shopping ads. Today, we’re excited to announce new ways to help brands -- both in the US and abroad -- manage their data more easily and provide a more consistent brand experience on Google and across the web. Manufacturer Center expands to more countries To help brands abroad, we’ve expanded availability for Manufacturer Center to the United Kingdom, Australia, Germany, France, Brazil, a…Read more -
Google Manufacturer Center is now available in the Netherlands!
October 30, 2017
Google Manufacturer Center is now available in the Netherlands!Read more -
Google Manufacturer Center is now available in Brazil!
September 18, 2017
Google Manufacturer Center is now available in Brazil!Read more -
Updates to the program and policy requirements for Manufacturer Center for July 2017
July 17, 2017
We've made several updates to the program and policy requirements for Manufacturer Center. Learn more about program and policy requirementsRead more -
Create and edit your product data with the improved Google Manufacturer Center API
June 30, 2017
We know that manually uploading, editing, deleting, and distributing product data can make it difficult to keep up with a brand’s ever-changing product assortment, and using feeds may not offer the desired level of control. With the launch of the Manufacturer Center API, brands (or their 3rd party data partners) can streamline product data updates in the following ways: Add new products directly to Manufacturer Center. Update existing products in Manufacturer Center with the most current product data. Delete products from an existing Manufacturer Center account. Monitor data quality and review…Read more -
Google Manufacturer Center is now available in Australia, France, Germany, and the United Kingdom!
June 26, 2017
Google Manufacturer Center is now available in Australia, France, Germany, and the United Kingdom!Read more -
Introducing the new Google Manufacturer Center
June 12, 2017
The new Google Manufacturer Center is now live. Learn more about how to get started in Manufacturer CenterRead more -
Self-serve sign-up now available for Manufacturer Center
February 27, 2017
Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate and up-to-date product details. In 2015, we launched Google Manufacturer Center to enable these brands to offer enhanced product images, descriptions and variants for a more consistent brand experience across Google. Since then, thousands of brands have taken advantage of the tool to best represent their products to shoppers, to access unique analy…Read more -
Update: API upload now available for the rich product content attribute
The rich product content [rich_product_content] attribute allows you to compose rich descriptions that combine text and media. Rich product content allows you to highlight special features of products or services. Rich product content can be provided using different encodings, including JSON-LD, RDFa, and microdata. Learn more about rich product content Manufacturer Center API now supports the rich_product_content attribute. Learn how to get started with Manufacturer Center APIRead more -
Improvements to Manufacturer Center insights and analytics
December 2022
We strive to improve Manufacturer Center insights and analytics to deliver a comprehensive view of your products’ performance on Google. That’s why our insights and analytics now includes impressions and clicks information from more places across Google. Aggregate numbers in “Product Analytics”, “Variants” and “Groups” now include: Free listings shown on Google Images search and YouTube. Ads shown on the Google Search Network, Google Display Network, YouTube, and Gmail . As a result of these changes, you may now see more impressions reported in Manufacturer Center. Learn more about insights an…Read more -
Announcement: Manufacturer Center downtime
September 2023
Manufacturer Center will undergo a planned maintenance from 15:00 UTC on September 28, 2023 to 17:00 UTC on September 28, 2023. During this time, you won’t be able to make any changes to your account in Manufacturer Center or through Manufacturer Center API, including: Linking other accounts Changing users, account settings, products and feedsRead more