New features & announcements

  1. 1
    Google Manufacturer Center now available in more countries
    April 8, 2019
    Google Manufacturer Center is now available in 39 new countries: Bangladesh China Costa Rica Cyprus Czech Republic Denmark Estonia Finland Greece Hong Kong Hungary   Indonesia Israel Italy Latvia Lebanon Lithuania Luxembourg Norway Pakistan Panama Peru Poland   Republic of Korea Romania Russia Saudi Arabia Ukraine Serbia Slovakia Slovenia Sweden Taiwan Thailand Turkey United Arab Emirates Venezuela Vietnam Switzerland Learn more about where Manufacturer Center is available   GET STARTED WITH MANUFACTURER CENTER
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  2. 2
    New analytics available in Manufacturer Center
    November 20, 2018
    Insights are now available in your Manufacturer Center account. This feature allows you to see how your brand appears at key moments in the shopping journey, so you can make better pricing, digital ad investment, and media decisions. These analytics show: Which search terms are driving impressions for your products Which competitor products are showing up next to yours in search How much your products are selling for compared to MSRP across retailers advertising on Google Learn more about tracking your analytics
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  3. 3
    Manufacturer Center launches in 13 new markets
    October 29, 2018
    Manufacturer Center is now available in 13 new countries: Austria, Belgium, Ireland, New Zealand, Philippines, Singapore, South Africa, Argentina, Chile, Colombia, Malaysia, Portugal and Mexico. Learn more about where Manufacturer Center is available
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  4. 4
    Google Manufacturer Center is now available in Japan!
    June 28, 2018
    Google Manufacturer Center is now available in Japan!
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  5. 5
    Google Manufacturer Center is now available in Canada, India, and Spain!
    May 2, 2018
    Google Manufacturer Center is now available in Canada, India, and Spain!
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  6. 6
    Product feature descriptions now in US mobile Google Knowledge Panels!
    December 1, 2017
    With the launch of self-sign up earlier this year, thousands of top brands and manufacturers have already begun using Google Manufacturer Center to enhance their product’s images, descriptions and variants in Shopping ads. Today, we’re excited to announce new ways to help brands -- both in the US and abroad -- manage their data more easily and provide a more consistent brand experience on Google and across the web. Manufacturer Center expands to more countries To help brands abroad, we’ve expanded availability for Manufacturer Center to the United Kingdom, Australia, Germany, France, Brazil, and the Netherlands. Now, brands with products sold in these markets can use Manufacturer Center to best represent their products to shoppers, access unique analytics and insights, and improve the performance of Shopping ads featuring their products. Increase opportunities to highlight your products’ best features and benefits Shoppers are constantly looking for information, trying to ensure the product they ultimately choose is the perfect fit for their needs. Information from Manufacturer Center now appears in Google Knowledge Panels in the US, highlighting core product features to shoppers at key decision making stages. With descriptions, images, features and more directly supplied by you, the manufacturer, shoppers will be better informed and feel more confident choosing your branded products. Manage product information programmatically with the Manufacturer Center API We know that manually uploading, editing, deleting, and distributing product data can make it difficult to keep up with a brand’s ever-changing product assortment, and using feeds may not offer the desired level of control. With the launch of the Manufacturer Center API, brands (or their 3rd party data partners) can streamline product data updates in the following ways: Add new products directly to Manufacturer Center. Update existing products in Manufacturer Center with the most current product data. Delete products from an existing Manufacturer Center account. Monitor data quality and review product data errors to optimize a brand's presence on Google. Surface Google's product data feedback in external data management tools. Streamline product data updates and syndication to Google by creating custom workflows compliant with data management policies and procedures. To get started with the Manufacturer Center API, check out the Developer's Guide and Portal article here. To learn more about Manufacturer Center, to read success stories, and to sign up, visit our website.
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  7. 7
    Google Manufacturer Center is now available in the Netherlands!
    October 30, 2017
    Google Manufacturer Center is now available in the Netherlands!
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  8. 8
    Google Manufacturer Center is now available in Brazil!
    September 18, 2017
    Google Manufacturer Center is now available in Brazil!
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  9. 9
    Updates to the program and policy requirements for Manufacturer Center for July 2017
    July 17, 2017
    We've made several updates to the program and policy requirements for Manufacturer Center. Learn more about program and policy requirements  
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  10. 10
    Create and edit your product data with the improved Google Manufacturer Center API
    June 30, 2017
    We know that manually uploading, editing, deleting, and distributing product data can make it difficult to keep up with a brand’s ever-changing product assortment, and using feeds may not offer the desired level of control. With the launch of the Manufacturer Center API, brands (or their 3rd party data partners) can streamline product data updates in the following ways: Add new products directly to Manufacturer Center. Update existing products in Manufacturer Center with the most current product data. Delete products from an existing Manufacturer Center account. Monitor data quality and review product data errors to optimize a brand's presence on Google. Surface Google's product data feedback in external data management tools. Streamline product data updates and syndication to Google by creating custom workflows compliant with data management policies and procedures. To get started with the Manufacturer Center API, check out the Developer's Guide and Portal article here.
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  11. 11
    Google Manufacturer Center is now available in Australia, France, Germany, and the United Kingdom!
    June 26, 2017
    Google Manufacturer Center is now available in Australia, France, Germany, and the United Kingdom!
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  12. 12
    Introducing the new Google Manufacturer Center
    June 12, 2017
    The new Google Manufacturer Center is now live. Learn more about how to get started in Manufacturer Center
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  13. 13
    Self-serve sign-up now available for Manufacturer Center
    February 27, 2017
    Many brands and manufacturers rely on individual retailers to showcase and sell their products; however, this can make distributing and monitoring manufacturer product information complicated, as those retailers may not always have the most accurate and up-to-date product details. In 2015, we launched Google Manufacturer Center to enable these brands to offer enhanced product images, descriptions and variants for a more consistent brand experience across Google. Since then, thousands of brands have taken advantage of the tool to best represent their products to shoppers, to access unique analytics and insights -- and ultimately -- to improve the performance of Shopping ads featuring their products. Today, we’re excited to announce the launch of self-sign up for Manufacturer Center, which will allow even more brands to manage their product information across Google. Now, brands can set up their accounts in a matter of minutes and start submitting authoritative, detailed, and rich product information (including images, titles, descriptions, videos, and more) to help their products stand out in a crowded marketplace -- whether shoppers are looking for inspiration, to compare products, or to make a purchase. Below, we’re highlighting two recent success stories from leading brands that are investing in rich product content to best showcase their products to shoppers on Google. Johnson & Johnson drives a premium brand experience with high-quality product images Johnson & Johnson, manufacturer of popular household brands such as Band-Aid, Neutrogena, and more, has been uploading rich product data to Manufacturer Center over the past year. “Google Manufacturer Center provides us as brand manufacturers, the ability to influence product experiences, drive purchase decisions, and surface high quality and accurate product information, content, and product imagery,” said Faisal Rangwala, Senior Manager of eCommerce Strategy at Johnson & Johnson. Johnson & Johnson is driving a premium search experience for products such as their light therapy acne treatment mask, by uploading more accurate and descriptive data. As a result, when compared to category benchmarks, Johnson & Johnson realized: A 22% increase in impressions, helping even more customers discover their brand through search results A 27% increase in clicks, engaging more potential customers with their retailers’ Shopping ads.   Safavieh gains impressions and qualified clicks by uploading better product data International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping Ads. Prior to their participation in Manufacturer Center, they relied on retail partners to submit product information to Google. As a result, they often found that their products were displayed in Shopping ads search results without the most up-to-date images, product attributes, videos or detailed descriptions. “Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products." said Arash Yaraghi, CEO at Safavieh. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.   By uploading richer content and videos to improve their Shopping ads, when compared to category benchmarks, Safavieh achieved: A 46% increase in impressions, improving product discoverability on Google A 35% increase in clicks, with users spending more time on retailer’s sites Getting started with Manufacturer Center Once brands open their account, they can upload their product data directly to Manufacturer Center or work with a data partner that can streamline their product data submission to Google. A list of our approved Shopping ads data partners can be seen on our partner page. To learn more about Manufacturer Center or to sign up, visit our website.
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