Link Hotel Center and Google Ads

Hotel Center and Google Ads work together to create and manage your hotel ad campaigns. This article shows you how to link and unlink your Google Ads and Hotel Center accounts.

Before you begin

To link your accounts, you'll need administrative access to a Google Ads account and owner permissions in your Hotel Center account. To unlink an existing link from Google Ads, you'll need to have administrative access to a Google Ads account.

Note: A static or dynamic list of hotels will also be added to every link.

Instructions

How to link your Hotel Center and Google Ads accounts

Link from Hotel Center

  1. Sign in to your Hotel Center account.
  2. In the navigation menu, select Account settings.
  3. In the “Basic settings” tab, click the Add account link button.
  4. Enter your Google Ads customer ID.
  5. Choose from either "All properties” or "Only some properties".
    • If "Only some properties" was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled. If you want to edit an existing property list, simply download the full property list and remove any properties that should not be linked.
    • Any major CSV parsing errors will be displayed upon upload. Unrecognized Hotel IDs will be saved in case the hotel is matched or added in the future.
      Note: If "All properties" was selected, the option to download a CSV file of the currently linked properties will only be available if there are existing properties.
  6. Select Save to send the request.
  7. Sign into your Google Ads account.
  8. Click the tools icon in the upper corner of your account.
  9. Under "Setup," click Linked accounts.
  10. Under "Google Hotel Center," click Details.
  11. In the table, find the "Action" column, and click View request.
  12. A "Request from Google Hotel Center" window will pop up. Click Approve.
  13. In the table, you'll see that your status is now Linked.

Link from Google Ads

  1. Sign into your Google Ads account.
  2. Click the tools icon in the upper corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Google Hotel Center," click Details.
  5. If you're linking Google Ads to a Hotel Center account for the first time, click Link. If you've linked a Hotel Center account previously, click the plus button to link a new account.
  6. Enter your Hotel Center Account ID, and click Send.
  7. Sign in to your Hotel Center account.
  8. In the navigation menu, select Account settings.
  9. In the "Google Ads link" table, find the "Action" column and click Review link request.
    • If a user selects "All properties" (the default), they will have the option to download a CSV file of the associated hotel IDs.
    • Users can also select "Only some properties" and upload a CSV with a list of hotel IDs.
  10. In the "Approve Link Request" dialog box, click Approve.
  11. Then, in the table, you'll see that your status is now Linked.

How to unlink your Hotel Center and Google Ads accounts

Unlink from Hotel Center

  1. Sign in to your Hotel Center account.
  2. In the navigation menu, select Account settings.
  3. In the "Google Ads link" table, find the "Action" column and click Unlink account.
  4. In the “Unlink this account?” dialog box, click Unlink.
  5. In the table, you'll see that your account has been removed.

Unlink from Google Ads

  1. Sign into your Google Ads account.
  2. Click the tools icon in the upper corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Hotel Center", click Details.
  5. Find the account you want to unlink, and click Unlink in the "Action" column.
  6. Click Unlink in the confirmation screen.
  7. In the table, you'll see that your account has been removed.

How to accept link connections

Accepting link connection from Hotel Center

  1. Sign in to your Hotel Center account.
  2. In the navigation menu, select Account settings.
  3. In the "Basic settings" tab, under Google Ads link in the "Action" column, click Review link request.
  4. Choose from either "All properties" or "Only some properties".
    • If "Only some properties" was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled.
    • Some errors (e.g., Hotel ID not in account) will not be validated at upload time. The account owner will be notified of this by email. Less serious errors will allow the update to proceed.
      Note: The option to approve will only be available if there are properties present.
  5. Select Approve.

How to manage an established connection

Managing an established connection from Hotel Center

  1. Sign in to your Hotel Center account.
  2. In the navigation menu, select Account settings.
  3. In the "Basic settings" tab, under Google Ads links in the "Action" column, click Manage link.
  4. Choose from either "All properties", "Only some properties" or "No properties (unlink)".
    • If "Only some properties" was selected, the option to upload a property list will be available. After the file is parsed, the number of IDs will be displayed and the send button enabled. If you want to edit an existing property list, simply download the full property list and remove any properties that should not be linked.
    • Any major CSV parsing errors will be displayed upon upload. Unrecognized Hotel IDs will be saved in case the hotel is matched or added in the future.
    • Selecting the "No properties (unlink)" radio button shows a prompt asking for verification to proceed. Select Update to proceed with unlinking.
      Note: If the account is already linked to some properties, both the linked list and full list will be available to download.

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