Link Hotel Ads Center and Google Ads

You can link your Google Ads account to your Hotel Ads Center account to share your Google Ads audience lists with a Hotel Ads Center account. You can choose a bid multiplier for the audience lists in Hotel Ads Center.

This article shows you how to link and unlink your Google Ads and Hotel Ads Center accounts.

Before you begin

To link your accounts, you'll need administrative access to an Google Ads account, and owner permissions in your Hotel Ads Center account. To unlink an existing link from Google Ads, you'll need to have administrative access to an Google Ads account. 

Notes:
 
  • You can link your account, including MCC accounts, to Hotel Ads Center in the new Google Ads experience only. Determine which Google Ads experience you’re using.
     
  • When selecting bid multipliers for audience lists, only the audience lists that are owned by the linked account will be available in Hotel Ads Center.

Instructions

How to link your Hotel Ads Center and Google Ads accounts

Link from Hotel Ads Center

  1. Sign in to your Hotel Ads Center account.
  2. Under the "Account" section , click Google Ads links in the left-hand menu.
  3. Click Add account link.
  4. Enter your Google Ads customer ID  and click Save. The status will now show as "Requested".
  5. Sign into your Google Ads account.
  6. Click the tool icon   in the upper right corner of your account.
  7. Under "Setup," click Linked accounts.
  8. Under "Google Hotel Ads Center," click Details.
  9. In the table, find the "Actions" column, and click View request.
  10. A "Request from Google Hotel Ads Center" window will pop up. Click Approve.
  11. In the table, you'll see that your status is now Linked.

Link from Google Ads

  1. Sign into your Google Ads account.
  2. Click the tool icon  in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Google Hotel Ads Center," click Details.
  5. If you're linking Google Ads to a Hotel Ads Center account for the first time, click Link. If you've linked a Hotel Ads Center account previously, click the plus button  to link a new account.
  6. Enter your Hotel Ads Center Account ID, and click "Send".
  7. Sign in to your Hotel Ads Center account.
  8. Under the "Accounts" section, click Google Ads links in the left-hand menu.
  9. In the Linked Google Ads Accounts table, find the "Actions" column, and click Review link request.
  10. In the Approve Link Request dialog box, click Approve.
  11. Then, in the table, you'll see that your status is now Linked.

How to unlink your Hotel Ads Center and Google Ads accounts

Unlink from Hotel Ads Center

  1. Sign in to your Hotel Ads Center account.
  2. Under the "Accounts" section, click Google Ads links in the left-hand menu.
  3. In the Linked Google Ads Accounts table, find the "Actions" column, and click Unlink account.
  4. In the Unlink Google Ads Account dialog box, click Unlink.
  5. In the table, you'll see that your account has been removed.

Unlink from Google Ads

  1. Sign into your Google Ads account.
  2. Click the tool icon  in the upper right hand corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Hotel Ads Center" click Details.
  5. Find the account you want to unlink, and click Unlink in the "Actions" column.
  6. Click Unlink in the confirmation screen.
  7. In the table, you'll see that your account has been removed.

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