What makes up a hotel booking link


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After a traveler clicks on a hotel in the hotel search unit (part of Google Search), they can click through to the details view for that hotel. This is where they'll find hotel booking links along with additional property details, including:

What components make up a Hotel placesheet

Step 1 Hotel name, class, address, phone number, and links to the hotel website or directions. Also included in this section are the average user rating, highlights, and a description of the hotel.
Step 2 A “Check availability” button which takes travelers to a full listing of hotel booking links (which is also the “Prices” tab).
Step 3

The booking module, which displays hotel booking links and a link to view more options (including free booking links within the "All options" section). Travelers can adjust prices by check-in and check-out date, as well as the number of guests. In your price list, you can configure prices to change in response to what the traveler searches for.

Step 4

A filter to view price by nightly price, nightly total, or stay total, allowing travelers to view a hotel’s rates and fees with additional context. This option is also available for all hotel booking links within the "Prices" tab.

Step 5

Booking links, which take travelers to a landing page for a hotel, OTA, or metasearch engine where they can book a room in the selected hotel. You can configure this link to include a small logo and call out attractive hotel features or amenities. Clicks on these links are paid, and this section is labeled with an “Ads” badge.

Step 5 Free booking links, which are listed under “All options” within hotel searches. Clicks on these links are free.
If you need help with your booking links, contact us or request to chat with a support specialist.

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