Placement targeting: Definition

A targeting method that you can use to specifically choose websites, videos, channels, apps and app categories that are part of YouTube and the Display Network where you'd like to show your ads. Unlike other targeting methods, where your ads are placed on sites automatically for you (like keyword targeting or topic targeting), you select the placements yourself.

  • Placement targeting is an optional feature that can help you have more control over the websites, videos, channels, apps and app categories that can show your ads.
  • You can use placement targeting to assign a unique bid to a specific webpage. If your ad performs well when it shows on a certain webpage, you could add it as a placement and set a higher bid. By adding the placement using the “Change bid adjustment” setting, you can make your bid more competitive just for that particular placement, and still show on other placements based on additional targeting methods, such as keywords and topics.
  • As a result of using both placements targeting and additional targeting methods, you might see both automatic placements (websites, videos and apps automatically chosen to match your other targeting methods like topics and keywords) and targeted placements on your "Placements" page in Google Ads.
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