About lead forms

For new and existing campaigns, you can add lead forms to help generate leads for your business. Lead forms appear in the following campaign types: "Search" and "Video".

To create and use a lead form, content in the lead form needs to meet the lead form requirements.


  • Generate leads to drive up sales for your product or service.
  • Drive leads into your marketing funnel to help get more conversions.
  • Find and engage users interested in your product to create a new remarketing list.

How it works

  • Lead forms help you collect leads directly from your ad. People interested in your business or service can engage with you by filling in the form.
  • For "Search" campaigns, lead forms can be added to campaigns as extensions. For "Video" campaigns, lead forms can be added during campaign creation and in your campaign settings.
  • You’ll be able to collect user info and then work on following up with potential customers.
  • Note: You’ll need to add the URL to your privacy policy, so that potential customers can read it before providing their information.
  • You can download and manage your collected leads in a CSV file.
  • Note: You’ll need to download your leads often, since you can only download leads that’ve been collected for the last 30 days.
  • You can also receive your leads in real time, by linking your lead form to your customer relationship management (CRM), through a webhook.
  • If you want to change the information you request (for example, a name or a phone number) in a lead form, you'll need to remove the existing lead form, then create a new lead form.
  • For "Video" campaigns, you can choose the type of leads you want to gather. You can choose to reach people more likely to be interested in your product ("Higher intent") or reach a higher number of people ("More volume") with your lead form. 
  • Where you’ll see lead forms

    Campaign types


    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belize
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Costa Rica
    • Czechia
    • Denmark
    • Ecuador
    • El Salvador
    • Finland
    • France
    • Germany
    • Greece
    • Guatemala
    • Honduras
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Japan
    • Kazakhstan
    • Lithuania
    • Malaysia
    • Mexico
    • Turkey
    • Italy
    • The Netherlands
    • New Zealand
    • Norway
    • Pakistan
    • Panama
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Puerto Rico
    • Romania
    • Singapore
    • Slovakia
    • South Africa
    • South Korea
    • Spain
    • Sri Lanka
    • Sweden
    • Switzerland
    • Taiwan
    • Thailand
    • United Arab Emirates
    • United Kingdom
    • United States
    • Vietnam


    Available on mobile and tablet devices running:

    • iOS (only for “Search” campaigns)
    • Android
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