Make a Search ad always open to a lead form

A user can click on your ad

If your primary goal is to only collect leads, you can show a lead form every time someone selects the headline in your Search ad. In this article, you’ll learn how to make your Search ad always open to a lead form.

Before you begin

Optimize your campaign as you create it

As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.

The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings. Learn more about features that help you create a successful campaign

Instructions

Make a Search ad always open to a lead form in a new campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button , then select New campaign.
  4. Select Leads as your goal.
  5. Select Search as your campaign type.
  6. Select Lead form submissions.
  7. Click Continue.
  8. Enter your campaign settings.
  9. In the "Ad assets" list, select Lead form asset.
  10. Create the lead form asset, then click Save. Your lead form asset is now a part of the ad, and you’ll see that "Always show the lead form when someone interacts with my ad" is selected below the lead form asset.
  11. Continue building your campaign. When you finish, click Save.

Make a Search ad always open to a lead form in an existing campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Select an existing Search campaign.
  4. In the page menu on the left, select Settings.
  5. In the "Goal" section, select Leads.
  6. In the "Lead form setting" section, select "Always show the lead form when someone interacts with my ad".
    • If you can’t select this option, go to "Assets" in Google Ads to create or add a lead form to your campaign.
  7. Click Save.
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