About lead forms

As part of an ad campaign, you can attach a form to your campaign to generate leads for your business. You can create a new campaign with a new lead form, or attach a new lead form to an existing campaign.


  • Generate leads to drive up sales for your product or service.
  • Drive leads into your marketing funnel to help get more conversions.
  • Find and engage users interested in your product to create a new remarketing list.

How it works

  • Lead forms help you collect leads directly from your ad. People interested in your business or service can engage with you by filling out the form.
    • Note: You’ll need to add the URL to your privacy policy, so that potential customers can read it before providing their information.
  • For "Search" campaigns, lead forms can be added to campaigns as extensions. For "Video" campaigns, lead forms can be added during campaign creation and in your campaign settings.
  • For "Video" campaigns, you can choose the type of leads you want to gather. You can choose to reach people more likely to be interested in your product ("Higher intent") or reach a higher number of people ("More volume") with your lead form.
  • You can download and manage your collected leads in a CSV file. Make sure to download your leads often, as you can only download leads from the last 30 days.
    • For “Search” campaigns, the CSV file is available to download immediately.
    • For “Video” campaigns, the CSV file is available after the first lead is submitted.
  • You can also create a webhook, which links your lead form to your customer relationship management (CRM) system and allows you to receive leads in real time.
  • If you want to change the information you request (for example, a name or a phone number) in a lead form, you'll need to remove the existing lead form, then create a new lead form.

Where you’ll see lead forms

Campaign types


  • Argentina
  • Australia
  • Austria
  • Bangladesh
  • Belize
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Costa Rica
  • Czech Republic
  • Denmark
  • Ecuador
  • El Salvador
  • Finland
  • France
  • Germany
  • Greece
  • Guatemala
  • Honduras
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Israel
  • Italy
  • Japan
  • Kazakhstan
  • Lithuania
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Pakistan
  • Panama
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Singapore
  • Slovakia
  • South Africa
  • South Korea
  • Spain
  • Sri Lanka
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • United States
  • Vietnam


Available on mobile and tablet devices running:

  • iOS (only for “Search” campaigns)
  • Android
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