Download leads

You can download your leads as a CSV file or through a webhook integration. Because leads are only stored for 30 days, you'll need to download your leads often.

The CSV file is empty until you receive your first lead.

Before you begin

To download leads from your Google Ads account, you need to have "Standard" or "Admin" access.

If you have a manager account, you can only download leads from a client account if the client account gives you ownership. Use the below chart to understand the access level requirements for downloading leads.

Google Ads account type Access level Ability to download leads
Individual account "Standard" or "Admin" Green checkmark
Individual account "Billing", "Email only", or "Read only" red x mark
Client account "Standard" or "Admin" Green checkmark
Client account "Billing", "Email only", or "Read only" red x mark
Manager account (client account grants ownership) "Standard" or "Admin" Green checkmark
Manager account (client account grants ownership) "Billing", "Email only", or "Read only" red x mark
Manager account (client account doesn’t grant ownership) "Standard" or "Admin" red x mark

Ways to download your leads

Leads that you receive from a campaign are available to download from Google Ads or from your CRM (depending on how you choose to receive leads).

Google Ads

  • CSV: A simple CSV where the column headers are the full question name, translated to the language in your Google Ads account.
  • CSV for CRM: A more advanced CSV where columns are the field names, rather than the full question name. You can reference the field description section in our developers guide to understand the field name-to-question mapping. The CSV can then be imported into your CRM.

CRM, third-party integrations, and Google Ads API

  • Webhook: When you receive your leads through a webhook, questions will be identified using a column ID. Use the field description section in our developers guide to understand the column ID-to-question mapping. For help with the integration, view our developers guide. Creating a webhook integration allows you to receive leads directly in your CRM.
  • Third-party integrations: You can use a third-party integration provider to automatically send lead form data to your CRM using a webhook. The third-party will automatically generate the webhook and apply it to your lead form asset in Google Ads. A paid account may be required to utilize these third-party lead export integrations:

Note: There is a lead export integration with Zapier that uses the Google Ads API instead of a webhook. You can also leverage the Google Ads API directly to retrieve leads.

Instructions

Download leads in a CSV file

  1. Sign in to your Google Ads account.
  2. Click Ads & assets in the page menu, and then click Assets.
  3. Click Lead form on the "Assets" page.
  4. Below the lead form asset, click CSV or CSV for CRM.

Download leads from removed forms

  1. Sign in to your Google Ads account.
  2. Click Ads & assets in the page menu, and then click Assets.
  3. Click Lead form on the "Assets" page.
  4. Add a filter for Status > Removed to show any removed lead form assets.
  5. Below the removed lead form asset, click CSV or CSV for CRM.

Download leads in your CRM

To learn how to download leads in your CRM, refer to the instructions in your CRM or the person who manages your CRM.

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