About campaign settings

Adjust your campaign settings to help you tailor your campaign. The campaign settings you select will apply to all ads within the same campaign. The type of campaign you choose determines which settings are available to you.

What each campaign setting means

Setting Description References
Campaign name This is where you enter a name for your campaign. Although Google Ads enters a default campaign name for you, you should choose a name that clearly describes the theme of the campaign so that you can easily find it in your account. Your campaign name isn't visible to your customers.  
Campaign type

The campaign type you choose tailors the campaign setup to what's appropriate for your goals.

You can also choose one or more advertising goals. As you continue to use Google Ads, you’ll see relevant suggestions based on the goals you select.

Learn about choosing the campaign type that's right for you

The Networks setting indicates where you want your ad to appear based upon the campaign type you chose. For example, with the Google Search Network, your ad can appear on Google search sites and non-Google search sites (like CNN) that partner with Google to show search ads, called search partners.

With the Google Display Network, your ad shows on other sites that partner with Google to show ads.

Learn about the Search Network
Learn about the Display Network

Devices Campaigns target all types of devices, which include desktops, tablets, and mobile devices. Later, you can choose to customize ads for different devices. Learn about types of mobile ads
Locations and languages Your campaign’s ads are eligible to show to customers in your targeted geographic locations, or to customers who have selected your targeted language as their browser’s language setting. We recommend choosing the language you serve your customers in. Learn about location and language targeting
Bidding and budget

Choose to manually set your bids for clicks on your ads or let Google Ads do it for you. Depending on your campaign type, you may see additional bidding options to choose from.

Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most you’ll pay per click for ads in an ad group. Your budget is the average amount you’re comfortable spending each day on your campaign. The budget you choose is entirely up to you, and you can adjust it at any time.

Learn how to set your bid and budget
Ad assets Include even more information with your ads, such as location information, links to pages on your website, and your phone number. Learn how to enhance your ad using assets
Additional settings

Here are some additional optional features to help you optimize your campaign:

  • Schedule: Set a campaign start and end date.
  • Ad scheduling: Choose certain days or hours of the week for your ads to show.
  • Ad delivery: By default, Google Ads shows your ads when they're more likely to get clicks or conversions, but you can choose to show your ads more evenly throughout the day.
  • Advanced location options
  • Campaign URL options
Learn how to use ad scheduling

Related links

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