Features available for Hotel campaigns in Google Ads
Bidding, ad management and performance reporting will be migrating to Google Ads throughout 2019. This table covers features and tools that will be available in Google Ads in 2019.
|
Feature
|
Hotel campaigns in Hotel Ads Centre
|
Hotel campaigns in Google Ads
|
| Global site tag support
|
🅧
|
✅
|
| Google Tag Manager
(custom implementation) |
🅧
|
✅
|
| Self-service billing setup
|
🅧
|
✅
|
| Recommendations
|
🅧
|
✅ Find ways to grow bookings using the Recommendations page.
|
Campaign, hotel groups and ad group management |
||
|
Feature |
Hotel campaigns in Hotel Ads Centre |
Hotel campaigns in Google Ads |
| Pivot table functionality for campaign comparison | 🅧 | ✅ |
| Campaign limits | ✅Limited to 50
|
✅ 1000 Hotel campaigns per Google Ads account
|
| Hotel groups
|
🅧
|
✅A single hotel group is created for every ad group, and includes 'all hotels'. You can further subdivide your hotel groups by country/region/ state/city; hotel class or hotel ID.
|
| Bulk hotel group upload/download and editing
|
🅧
|
✅ Create hotel groups and edit their bids via a bulk upload/download tool in Google Ads.
|
Bidding features |
||
| Feature | Hotel campaigns in Hotel Ads Centre | Hotel campaigns in Google Ads |
| Bidding strategies | ✅ CPA; CPC (fixed or percent); Enhanced CPC; Target ROAS; Commissions (qualified partners only).
|
✅Commissions (pay by booking); CPC (fixed or percent); Enhanced CPC. |
| Bid adjustments
|
✅ End-user's country, device type, length of stay, check-in days of week, date type, advance booking window, audience lists | ✅The same bid adjustments are available but have slightly different names: location, device, check-in day, length of stay, traveller-set dates, advanced booking window, audience |
| Audience bid multipliers
|
✅ Available at the campaign level
|
✅ Available at the campaign and ad group level
|
| Maximum bid caps
|
✅ Account level only
|
✅ Max bid cap isn't available at the account level. Partners using CPC% can set the maximum effective bid limit at the campaign level.
|
Ad features and booking |
||
| Feature | Hotel campaigns in Hotel Ads Centre | Hotel campaigns in Google Ads |
| Callouts
|
✅
|
✅ Managed from Hotel Centre accounts.
|
| Book on Google
|
✅
|
✅
|
Reporting |
||
| Performance report
|
✅
|
✅
|
| Report editor
|
🅧
|
✅ Custom reports using hotel-specific metrics, including most metrics available in the existing bookings, performance, opportunity and audience reports.
Reports can also be scheduled and emailed. |
| Hotel ID level reporting
|
✅
|
✅
|
| Bid adjustment reporting
|
🅧
|
See how your bid adjustments performed at a glance on the Itineraries page.
|
| Conversion metrics
|
✅
|
✅
|
| Audience metrics
|
✅Available in the Audience report.
|
✅ Available in Report Editor, or the Audience report in the Google Ads API.
|
Other features |
||
| Feature | Hotel campaigns in Hotel Ads Centre | Hotel campaigns in Google Ads |
| Change history
|
✅ | 🅧 |
| All other partner features
|
✅
|
Commissions pay-per-stay bidding, callouts, change history, fenced rates and price competitiveness will be offered after the initial rollout of Hotel campaigns in Google Ads.
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Related links
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