Bidding, ad management and performance reporting will be migrating to Google Ads throughout 2019. This table covers features and tools that will be available in Google Ads in 2019.
|
Feature |
Hotel campaigns in Hotel Ads Centre |
Hotel campaigns in Google Ads |
| Global site tag support | 🅧 | ? |
| Google Tag Manager (custom implementation) |
🅧 | ? |
| Self-service billing setup | 🅧 | ? |
| Recommendations | 🅧 | ✅ Find ways to grow bookings using the Recommendations page. |
Campaign, hotel groups and ad group management |
||
|
Feature |
Hotel campaigns in Hotel Ads Centre |
Hotel campaigns in Google Ads |
| Pivot table functionality for campaign comparison | 🅧 | ? |
| Campaign limits | ✅Limited to 50 | ✅ 1000 Hotel campaigns per Google Ads account |
| Hotel groups | 🅧 | ✅A single hotel group is created for every ad group, and includes 'all hotels'. You can further subdivide your hotel groups by country, region, state, city; hotel class or hotel ID. |
| Bulk hotel group upload/download and editing | 🅧 | ✅ Create hotel groups and edit their bids via a bulk upload/download tool in Google Ads. |
Bidding features |
||
| Feature | Hotel campaigns in Hotel Ads Centre | Hotel campaigns in Google Ads |
| Bidding strategies | ✅ CPA; CPC (fixed or percent); Enhanced CPC; Target ROAS; Commissions (qualified partners only). | ✅Commissions (pay by booking); CPC (fixed or percent); Enhanced CPC. |
| Bid adjustments | ✅ End-user's country, device type, length of stay, check-in days of week, date type, advance booking window, audience lists | ✅The same bid adjustments are available but have slightly different names: location, device, check-in day, length of stay, traveller-set dates, advanced booking window, audience |
| Audience bid multipliers | ✅ Available at the campaign level | ✅ Available at the campaign and ad group level |
| Maximum bid caps | ✅ Account level only | ✅ Max bid cap isn't available at the account level. Partners using CPC% can set the maximum effective bid limit at the campaign level. |
Ad features and booking |
||
| Feature | Hotel campaigns in Hotel Ads Centre | Hotel campaigns in Google Ads |
| Callouts | ? | ✅ Managed from Hotel Centre accounts. |
| Book on Google | ? | ? |
Reporting |
||
| Performance report | ? | ? |
| Report editor | 🅧 | ✅ Custom reports using hotel-specific metrics, including most metrics available in the existing bookings, performance, opportunity and audience reports. Reports can also be scheduled and emailed. |
| Hotel ID level reporting | ? | ? |
| Bid adjustment reporting | 🅧 | See how your bid adjustments performed at a glance on the Itineraries page. |
| Conversion metrics | ? | ? |
| Audience metrics | ✅Available in the Audience report. | ✅ Available in Report Editor, or the Audience report in the Google Ads API. |
Other features |
||
| Feature | Hotel campaigns in Hotel Ads Centre | Hotel campaigns in Google Ads |
| Change history | ? | 🅧 |
| All other partner features | ? | Commissions pay-per-stay bidding, callouts, change history, fenced rates and price competitiveness will be offered after the initial rollout of Hotel campaigns in Google Ads. |
Related links
If you need help with your hotel ads, please contact us or request to chat with a support specialist.
