Features available for Hotel campaigns in Google Ads

Bidding, ad management and performance reporting will be migrating to Google Ads throughout 2019. This table covers features and tools that will be available in Google Ads in 2019.

Feature

 

Hotel campaigns in Hotel Ads Centre

 

Hotel campaigns in Google Ads

 

Global site tag support

 

🅧

 

 

Google Tag Manager

(custom implementation)

🅧

 

 

Self-service billing setup

 

🅧

 

 

Recommendations

 

🅧

 

✅ Find ways to grow bookings using the Recommendations page.

 

Campaign, hotel groups and ad group management

Feature

Hotel campaigns in Hotel Ads Centre

Hotel campaigns in Google Ads

Pivot table functionality for campaign comparison 🅧
Campaign limits ✅Limited to 50

 

✅ 1000 Hotel campaigns per Google Ads account

 

Hotel groups

 

🅧

 

✅A single hotel group is created for every ad group, and includes 'all hotels'. You can further subdivide your hotel groups by country/region/ state/city; hotel class or hotel ID.

 

Bulk hotel group upload/download and editing

 

🅧

 

✅ Create hotel groups and edit their bids via a bulk upload/download tool in Google Ads.

 

Bidding features

Feature Hotel campaigns in Hotel Ads Centre Hotel campaigns in Google Ads
Bidding strategies ✅ CPA; CPC (fixed or percent); Enhanced CPC; Target ROAS; Commissions (qualified partners only).

 

✅Commissions (pay by booking); CPC (fixed or percent); Enhanced CPC.
Bid adjustments

 

✅ End-user's country, device type, length of stay, check-in days of week, date type, advance booking window, audience lists ✅The same bid adjustments are available but have slightly different names: location, device, check-in day, length of stay, traveller-set dates, advanced booking window, audience
Audience bid multipliers

 

✅ Available at the campaign level

 

✅ Available at the campaign and ad group level

 

Maximum bid caps

 

✅ Account level only

 

✅ Max bid cap isn't available at the account level. Partners using CPC% can set the maximum effective bid limit at the campaign level.

 

Ad features and booking

Feature Hotel campaigns in Hotel Ads Centre Hotel campaigns in Google Ads
Callouts

 

 

✅ Managed from Hotel Centre accounts. 

 

Book on Google

 

 

 

Reporting

Performance report

 

 

 

Report editor

 

🅧

 

✅ Custom reports using hotel-specific metrics, including most metrics available in the existing bookings, performance, opportunity and audience reports.

 

Reports can also be scheduled and emailed.

Hotel ID level reporting

 

 

 

Bid adjustment reporting

 

🅧

 

See how your bid adjustments performed at a glance on the Itineraries page.

 

Conversion metrics

 

 

 

Audience metrics

 

✅Available in the Audience report.

 

✅ Available in Report Editor, or the Audience report in the Google Ads API.

 

Other features

Feature Hotel campaigns in Hotel Ads Centre Hotel campaigns in Google Ads
Change history

 

🅧
All other partner features

 

 

Commissions pay-per-stay bidding, callouts, change history, fenced rates and price competitiveness will be offered after the initial rollout of Hotel campaigns in Google Ads.

 

Related links

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