Set up an audience source

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place. Click the Campaigns icon Campaigns Icon and open the “Audiences, keywords and content” tab and click Audiences. You can also easily manage your Audiences from this report page. Learn more About Audience reporting.
  • New terms
    We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.

An audience source is a first-party data source you can use to create your data segments in Google Ads. For example, you can set up an audience source to reach people who've visited your website, used your app, watched your video, or shared their information with you.

This article explains how to set up an audience source.

Benefits

  • Set up or link audience sources to expand your reach.
  • Manage, monitor, and troubleshoot your audience sources.
  • View tag hits, active parameters, and your data lists created from each audience source.

Choose an audience source

Most audience sources require you to link your Google Ads account with the source’s account. Follow the instructions below to set up a new audience source in your Google Ads account.

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