Link Optimise and Google Ads

This article shows you how to link your Google Ads and Optimise accounts.

About Google Optimise

Every user is unique and your website should address their individual tastes. Google Optimise enables you to run website experiments to determine the optimal experience for each group of users.

Learn more about Google Optimise.

Integrating Google Ads with Optimise

Integrating Google Ads with Google Optimise allows you to easily target experiments and personalised experiences to specific ads and keywords. You can personalise your existing web pages to match each of your users' intents based on the campaign that they clicked on or the keywords that triggered the ad.

Permission

To link Google Ads and Optimise, you need a Google Account with administrative access to Google Ads. 

Instructions

Step 1: Link Google Ads to Analytics

The first step is to link Google Ads to Analytics. Follow the directions for either Google Ads or Analytics.

Step 2: Enable Optimise sharing

After Google Ads and Analytics are linked, you can enable Google Ads for Optimise. Choose an option below based on your Google Ads account type.

Option 1 – Google Ads individual account

To turn on Optimise sharing from a Google Ads individual account, follow these steps:

  1. Sign in to your Google Ads account.
  2. Click the tools icon  in the upper right-hand corner of your account.
  3. Under "Setup", click Linked accounts.
  4. Under "Google Analytics", click Details
  5. Turn on Google Optimise sharing.

Google Optimize sharing switch

Option 2 – Google Ads manager account

To turn on Optimise sharing from a Google Ads manager account, follow these steps:

  1. Sign in to your Google Ads manager account.
  2. Click the tools icon  in the upper right-hand corner of your account.
  3. Under "Setup", click Linked accounts.
  4. Under "Google Analytics", click Details
  5. Click Turn on Google Optimise sharing.

Turn on Google Optimize sharing for managed accounts screenshot

Turning on Optimise sharing for a Google Ads manager account enables it for all of its managed accounts. Control over Optimise sharing remains at the individual account level and can be adjusted there.

When an individual Google Ads account is added to a manager hierarchy, it retains its individual Optimise sharing setting. You can turn on Google Optimise sharing for the new Google Ads accounts by returning to the Analytics linked accounts page above.

Step 3: Link Optimise to Analytics

The final step is to verify that your Optimise container is linked to the same Analytics property that you linked to from Google Ads in Step 1. This is usually done when setting up an Optimise container. Learn more about linking Optimise to Analytics.

Disabling Optimise sharing

To disable Optimise sharing, you must have administrative access to a Google Ads account. 

  1. Sign in to your Google Ads account.
  2. Click the tools icon  in the upper right-hand corner of your account.
  3. Under "Setup", click Linked accounts.
  4. Under "Google Analytics", click Details
  5. Turn off 'Enable Google Optimise sharing'.

When you turn off Optimise sharing, Optimise experiments targeting ads or keywords from the affected Google Ads account stop including new users. While an affected experiment continues to run, experiment sessions will still be counted for users who were first included in the experiment when the sharing was turned on. An affected experiment's targeting configuration in Optimise will no longer display the names or statuses of the targeted Google Ads entities.

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