Product Linking: Link Google Play and Google Ads accounts

When you link your Google Ads account to your Google Play Developer account, you can show ads to your app users without setting up a remarketing tag. For apps that use in-app billing, you can also use conversion tracking to automatically track when someone who’s clicked one of your ads makes a purchase in your Android app, without adding conversion tracking code to your app.

This article shows you how to link Google Play Developer accounts from your Google Ads account. It also covers managing link requests and linked accounts in your Google Ads account. For background about how the linking works, read About Linking Google Play and Google Ads accounts.

Before you begin

You may want to familiarize yourself first with how linking Google Play and Google Ads works.
Check that you have administrative access to your Google Ads account.

Instructions

Below you can learn how to perform the following actions:

Send link requests to Google Play Developer accounts
Approve link requests from Google Play Developer accounts
Resend or cancel link requests
Unlink Google Ads and Google Play Developer accounts
Track link statuses

Send a link request

Sign in to your Google Ads account.
Click the tools icon in the upper right corner of your account.
Under "Setup," click Linked accounts.
Under "From Google", find "Google Play", then click Details.
If you haven’t linked any accounts yet, click Link. If you already have linked accounts, click the plus button to create a new link request.
Enter the email address of the owner of the Google Play Developer account you’d like to link.
Click Send.

Approve link requests from Google Play Developer accounts

Sign in to your Google Ads account.
Click the tools icon in the upper right corner of your account.
Under "Setup," click Linked accounts.
Under "Your linked accounts and products", find "Google Play", then click Manage and link.
Locate the account you want to approve the link request for.
Click Approve or Decline. If you decline a request then change your mind, either you or the owner of the Google Play Developer account will have to send a new link request.

Cancel link requests

Sign in to your Google Ads account.
Click the tools icon in the upper right corner of your account.
Under "Setup," click Linked accounts.
Under "Your linked accounts and products", find "Google Play", then click Manage and link.
Locate the account that you want to cancel the link invite for.
Click Cancel.

“Data and Account access” link type

The Data and Account access link type will be deprecated soon with the launch of the new Play Console. Existing data and access links will continue to function normally in the classic Play Console while available, and then will function the same as data only links.

Unlink Google Ads account from Google Play Developer accounts

Sign in to your Google Ads account.
Click the tools icon in the upper right corner of your account.
Under "Setup," click Linked accounts.
Under "Google Play," click Details.
Locate the account you want to unlink, and click Unlink.

Track link statuses

Below are the statuses you might see in the “Status” column of the “Linked accounts” page for Google Play.

Needs your approval: The account owner from this Google Play Developer account sent a request to link to your Google Ads account. You can approve or decline the request.
Awaiting Google Play approval: Your request was delivered to the Google Play Developer account. This status will update when the account owner either accepts or declines your link request.
Linked: Your Google Ads account is linked to this Google Play Developer account, and the remarketing lists for the apps in the account are activated.
Not linked: The Google Ads and Google Play developer accounts are not linked because the link request was declined by the Google Play developer account owner, or because the accounts were unlinked by the Google Ads user or Google Play developer account owner. To re-link the accounts, send a new link request to the Play account owner.