Product data

Your product data (the details about your products that you submit to Google Merchant Center) is used to show dynamic ads, free product listings, and Shopping ads when you run a Google Ads campaign.

  • To send us your product data, you need to set up a feed for your product information in a Google Merchant Center account. Then link your Merchant Center account to Google Ads.
  • Inside your product data, you'll set attributes, such as "condition" and "availability," to describe what the product is and the details of how you're selling it. To help people on the web find your items more easily, it's important to accurately describe your items using the available attributes.
  • Along with the standard policies for ads and free listings, there are a number of Shopping ads policies regarding how to use each attribute and how often to update your product data. Be sure to carefully review the policies and make sure that you understand the requirements.

Submit your product data
Set up a Shopping campaign

Was this helpful?

How can we improve it?
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Clear search
Close search
Google apps
Main menu