Uploaded display ads specifications

This article describes the size and dimension specifications of ads you can upload on the Google Display Network.

Display ads capture people’s attention across the Google Display Network’s 2 million websites and apps. Google Ads gives you several ways to create display ads—responsive display ads, and uploaded display ads. You can upload custom display ads or use responsive ads.

Before you begin

Make sure that uploading custom display ads is the best choice for you. If not, you also have the option to create display ads that fit just about anywhere across the Display Network with responsive display ads. 

Keep in mind that you can run multiple kinds of ads, not just display ads, from the same Google Ads account and, in some cases, from the same campaign. Learn about the different campaign types and available ad formats.

Note: Some ad sizes will show only in certain regions.

Specifications

Animated and non-animated image ads

File types

  
Formats GIF, JPG, PNG
Max. size 150KB

Ad sizes

  
Square and rectangle  
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper  
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
Leaderboard  
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
Mobile  
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner
*Animated ads (GIF) Animation length and speed:
Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS

AMPHTML ads

You can build ads with AMP (Accelerated Mobile Pages). AMPHTML ads load faster than regular ads, which makes them ideal for mobile devices.

 

AMPHTML ads created in Google Web Designer

Dimensions/meta tags

The dimensions of all AMPHTML ads must be declared with a  <meta> tag in the document <head>:

<meta name="ad.size" content="width=W,height=H">

The supported ad dimensions are the same as those for HTML5.
Primary asset zip bundle

You may upload a ZIP file containing a single HTML document (the "primary asset"), and up to 39 media assets. The total size of the compressed ZIP should not be more than 150KiB (153600 B).
Primary asset rules All AMPHTML ads must adhere to the AMPHTML ad format rules. To validate your ads, use the public AMP validator.
URLs All URLs must correspond to assets in the bundle, except for the following three exceptions:
  • AMP runtime and custom elements
  • Custom fonts in the href of a <link rel="stylesheet"> element
  • Embedded data: URLs 

Relative paths must be relative to the primary asset path, mirroring the structure of the ZIP. Absolute paths are not allowed.
Supported AMP components
  • amp-accordion
  • amp-animation
  • amp-anim: Images must be relative references to assets in the ZIP bundle
  • amp-carousel
  • amp-fit-text
  • amp-font: CSS class names must not be used elsewhere in the document, for example the following would be forbidden:

<amp-font layout="nodisplay” font-family="My Font" timeout="1000" on-load-add-class="amp-font-class1"></amp-font> <div class="amp-font-class1"></div>

  • amp-gwd-animation
  • amp-img: Images must be relative references to assets in the ZIP bundle
  • amp-layout
Custom exits Custom exits, using either <amp-ad-exit> or <a href>, are not allowed. Your entire ad will be clickable.
Disallowed values Elements should not have any the following class names:
  • amp-carousel-slide
  • amp-carousel-button
  • amp-carousel-button-next
  • amp-carousel-button-prev

An event action cannot use "AMP" as the event target, as in the following, which is forbidden:

<button on="tap:AMP.navigateTo(url='http://google.com')">

   
Likewise, "tap" events are forbidden.

    <button on="tap:popup.toggleVisibility()">

 

HTML5 ads

 

Requirements for using HTML5 ads

HTML5 ads are not available for all advertisers. You can submit a request to use HTML5 ads if they aren’t available in your account and your account meets the following requirements:

  • Has a good history of policy compliance.
  • Has a good payment history.
  • Has more than US$1000 total lifetime spend.

You’ll receive an email update in about 5-7 business days when your request has been reviewed by the Google Ads team. In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.

 

If you're creating a Universal App campaign, learn about HTML5 for Universal App campaigns.

Check your ads using the Google Ads HTML5 validator.

All HTML5 ads

File types

Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG

Supported ad sizes

  
Square and rectangle  
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper  
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
Leaderboard  
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
Mobile  
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner
Supported file size
  • 150 KB or smaller
HTML5 ads created in Google Web Designer
Ad environment When creating your ad in Google Web Designer, you must specify the “Google Ads” environment.
Static and dynamic ads

HTML5 ads can be both static and dynamic. Dynamic ads use information in a data feed to determine which images, text, and other information will be shown. 

To create a dynamic ad, you create an ad using placeholder elements for each piece of image or text you want to be dynamically generated, then bind data objects to each element. When the data feed changes, the elements that are bound to the data will reflect those changes automatically.
Supported components
  • iFrame
  • Swipeable Gallery
  • Carousel Gallery
  • 360° Gallery
  • Gallery Navigation
  • Image Button
  • Spritesheet
Publishing for Google Ads In Google Web Designer:
  1. Click the Publish button.
  2. Select Publish locally.
  3. Upload the resulting .ZIP file to Google Ads.
Limitations
  • Expandable ads are not supported.
  • All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file.
  • Only Google web fonts are supported. Other web fonts are not supported.
  • For environment target actions, timer and multiple exits are not supported.
  • Local storage methods cannot be used in HTML5 ads.

 

All other HTML5 ads

HTML requirements HTML5 ads must include:
  • <!DOCTYPE html> declaration
  • <html> tag
  • <body>tag
  • Ad format size meta tag within the <head> tag. For example:
    <meta name="ad.size" content="width=300,height=250">

Explicit end tags (inline ending tags will not be accepted):

  • Example of valid end tags: <path></path>
  • Example of what not to do: <path> or <path />

Alternatively, you can extract the inline svg into a separate file.
Upload requirements All code and assets must be referenced using a relative path to resources included in the .ZIP file. No external references are allowed except references to:
 

When uploading a .zip folder, the maximum number of files included is 40.

Keep in mind

UTF-8 must be used for non-ASCII characters

Regionally available ad sizes

Here are more image ad sizes that you can use, depending on the region where you show your ad. 

Ad type Dimension Size limit Regional use
PL billboard 750x100 150 KB Poland
PL double billboard 750x200 150 KB Poland
PL triple billboard 750x300 150 KB Poland
Vertical rectangle 240x400 150 KB Russia
Panorama 980x120 150 KB Sweden
Top banner 930x180 150 KB Denmark
Triple widescreen 250x360 150 KB Sweden
Netboard 580x400 150 KB Norway

Related links

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