Display ads capture people’s attention across the Google Display Network’s 2 million websites and apps. Google Ads gives you several ways to create display ads—responsive display ads, and uploaded display ads. You can upload custom display ads or use responsive ads.
Before you begin
Make sure that uploading custom display ads is the best choice for you. If not, you also have the option to create display ads that fit just about anywhere across the Display Network with responsive display ads. If you do upload your own ads, you still may want to upload assets to create responsive display ads in the spaces where your custom display ads may not fit.
Keep in mind that you can run multiple kinds of ads, not just display ads, from the same Google Ads account and, in some cases, from the same campaign. Learn about the different campaign types and available ad formats.
Note: Some ad sizes will show only in certain regions.
Specifications
File types |
|
| Formats | GIF, JPG, PNG |
| Max. size | 150KB |
Ad sizes |
|
| Square and rectangle | |
| 200 × 200 | Small square |
| 240 × 400 | Vertical rectangle |
| 250 × 250 | Square |
| 250 × 360 | Triple widescreen |
| 300 × 250 | Inline rectangle |
| 336 × 280 | Large rectangle |
| 580 × 400 | Netboard |
| Skyscraper | |
| 120 × 600 | Skyscraper |
| 160 × 600 | Wide skyscraper |
| 300 × 600 | Half-page ad |
| 300 × 1050 | Portrait |
| Leaderboard | |
| 468 × 60 | Banner |
| 728 × 90 | Leaderboard |
| 930 × 180 | Top banner |
| 970 × 90 | Large leaderboard |
| 970 × 250 | Billboard |
| 980 × 120 | Panorama |
| Mobile | |
| 300 × 50 | Mobile banner |
| 320 × 50 | Mobile banner |
| 320 × 100 | Large mobile banner |
| *Animated ads (GIF) | Animation length and speed: Animation length must be 30 seconds or shorter Animations can be looped, but the animations must stop after 30 seconds Animated GIF ads must be slower than 5 FPS |
AMPHTML ads
You can build ads with AMP (Accelerated Mobile Pages). AMPHTML ads load faster than regular ads, which makes them ideal for mobile devices. Learn more.
AMPHTML ads created in Google Web Designer
| Dimensions/meta tags |
The dimensions of all AMPHTML ads must be declared with a <meta name="ad.size" content="width=W,height=H">
The supported ad dimensions are the same as those for HTML5. |
| Primary asset zip bundle |
You may upload a ZIP file containing a single HTML document (the "primary asset"), and up to 39 media assets. The total size of the compressed ZIP should not be more than 150KiB (153600 B). |
| Primary asset rules | All AMPHTML ads must adhere to the AMPHTML ad format rules. To validate your ads, use the public AMP validator. |
| URLs | All URLs must correspond to assets in the bundle, except for the following three exceptions:
Relative paths must be relative to the primary asset path, mirroring the structure of the ZIP. Absolute paths are not allowed. |
| Supported AMP components |
<amp-font layout="nodisplay” font-family="My Font" timeout="1000" on-load-add-class="amp-font-class1"></amp-font> <div class="amp-font-class1"></div>
|
| Custom exits | Custom exits, using either <amp-ad-exit> or <a href>, are not allowed. Your entire ad will be clickable. |
| Disallowed values | Elements should not have any the following class names:
An event action cannot use "AMP" as the event target, as in the following, which is forbidden: <button on="tap:AMP.navigateTo(url='http://google.com')"> <button on="tap:popup.toggleVisibility()"> |
HTML5 ads
Requirements for using HTML5 ads
You should be able to gain access to HTML5 ads in your Google Ads account once your account has generated sufficient history on our platform and has met the following requirements:
- Account has been open for more than 90 days.
- Account has more than USD 9,000 total lifetime spend.
- Account has a good history of policy compliance.
Keep in mind, that meeting the requirements above doesn’t always guarantee access to HTML5 ads.
If HTML5 ads are unavailable in your account, you can apply for access via this form. Before you submit your application, make sure that your account meets the eligibility criteria listed below. You will receive an email notification with a status update within 7 business days of your application submission.
- Account has a good history of policy compliance.
- Account has a good payment history.
- Account has more than USD 1,000 total lifetime spend.
To maintain continued access to HTML5 ads, please make sure that you do not violate our policies and sustain a good history of policy compliance.
In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.
Make sure you follow the correct display ads specifications.
Check your ads using the Google Ads HTML5 validator.
File types
Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG
Supported ad sizes |
|
| Square and rectangle | |
| 200 × 200 | Small square |
| 240 × 400 | Vertical rectangle |
| 250 × 250 | Square |
| 250 × 360 | Triple widescreen |
| 300 × 250 | Inline rectangle |
| 336 × 280 | Large rectangle |
| 580 × 400 | Netboard |
| Skyscraper | |
| 120 × 600 | Skyscraper |
| 160 × 600 | Wide skyscraper |
| 300 × 600 | Half-page ad |
| 300 × 1050 | Portrait |
| Leaderboard | |
| 468 × 60 | Banner |
| 728 × 90 | Leaderboard |
| 930 × 180 | Top banner |
| 970 × 90 | Large leaderboard |
| 970 × 250 | Billboard |
| 980 × 120 | Panorama |
| Mobile | |
| 300 × 50 | Mobile banner |
| 320 × 50 | Mobile banner |
| 320 × 100 | Large mobile banner |
| Supported file size |
|
| Ad environment | When creating your ad in Google Web Designer, you must specify the “Google Ads” environment. |
| Static and dynamic ads |
HTML5 ads can be both static and dynamic. Dynamic ads use information in a data feed to determine which images, text, and other information will be shown. To create a dynamic ad, you create an ad using placeholder elements for each piece of image or text you want to be dynamically generated, then bind data objects to each element. When the data feed changes, the elements that are bound to the data will reflect those changes automatically. |
| Supported components |
|
| Publishing for Google Ads | In Google Web Designer:
|
| Limitations |
|
All other HTML5 ads
| HTML requirements | HTML5 ads must include:
Explicit end tags (inline ending tags will not be accepted):
Alternatively, you can extract the inline svg into a separate file. |
| Upload requirements | All code and assets must be referenced using a relative path to resources included in the .ZIP file. No external references are allowed except references to:
|
When uploading a .zip folder, the maximum number of files included is 40.
Keep in mind
UTF-8 must be used for non-ASCII characters
Regionally available ad sizes
Here are more image ad sizes that you can use, depending on the region where you show your ad.
| Ad type | Dimension | Size limit | Regional use |
|---|---|---|---|
| PL billboard | 750x100 | 150 KB | Poland |
| PL double billboard | 750x200 | 150 KB | Poland |
| PL triple billboard | 750x300 | 150 KB | Poland |
| Vertical rectangle | 240x400 | 150 KB | Russia |
| Panorama | 980x120 | 150 KB | Sweden |
| Top banner | 930x180 | 150 KB | Denmark |
| Triple widescreen | 250x360 | 150 KB | Sweden |
| Netboard | 580x400 | 150 KB | Norway |
