The ad formats available to you depend on your campaign type (App, Display, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, "Drive conversions" for Video campaigns or "App installs" for App campaigns). Learn more about the different campaign types available. Your ads may show on numerous devices, such as mobile, desktop, or TV.
Each ad format has its own benefits, whether it's the ease and affordability of running a text ad, or the colorful storytelling that comes with video. You can run multiple kinds of ads from the same Google Ads account and, in some cases, from the same campaign.
Ad formats available in a Google Ads account
The description and benefits of the different ad formats are given below:
Text
Responsive
Image
App promotion ads
Video
Shopping ads
Call-only ads
*Text ads might look different on the Display Network.