When you're happy with your ad or HTML page, you can publish it to your computer by clicking the arrow on the Publish button in the view bar at the top of the window, then selecting Locally. When publishing, Google Web Designer adds the appropriate enabler code for AdWords and DoubleClick ads, and lets you choose from a set of options appropriate for the ad type.
In the publish dialog:
- Specify the name for the .zip file or folder for the document and supporting files. By default Google Web Designer uses the same name you specified for the HTML file when you created the file.
- Choose the location where you want to save the .zip file or folder. Either enter the path to the location where you want to save the file, or click the folder icon to navigate to an appropriate location.
- Select or deselect publishing options. Some options may be unavailable for your document type.
- Flatten Files - Brings all files into a single folder (selected automatically for ads).
- Create Zip - Compresses files into a .zip file.
- Minify - Compresses HTML markup.
- Polite Loading - Delays the loading of creative assets until the hosting page finishes its initial load.
- Groups Unpacking - Unpacks groups so they don’t have to be unpacked during runtime when the creative is loaded.
- Add Border - Lets you add a border and pick a border color for the ad.
- Select which CSS prefixes you want to include in the file. By default, all are selected to provide the widest range of browser compatibility.
- Click Publish.
After publishing, you can share the resulting .zip file or folder, or upload it to an ad platform such as AdWords or to a web host.
Publishing to AdWords
When publishing an ad with responsive layout that you plan to use in several different AdWords size ad slots, you need to publish the ad once for each size you want to use in AdWords.