AI Essentials

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Google AI multiplies your business results by helping you drive new customer connections, build high-quality creative, and make confident decisions grounded in insights.

Do you have the essentials to succeed with AI? Once you've set your marketing goals and aligned your efforts to your broader business priorities, review the checklist below for ways to supercharge your marketing with Google AI today.


Checkmark  Get ready with the right foundation

Strengthen your measurement strategy with high-quality, consented data to guide Google AI to better maximize your ROI and business outcomes. First-party data is especially valuable because it comes from the direct relationships you have with your customers.

Checkbox that changes colors Establish robust sitewide tagging with the Google tag, so you can capture the data that matters most to you. And for advertisers operating in the European Economic Area and the U.K., create a strong framework to collect and maintain users’ consent with Consent Mode.

Checkbox that changes colors Set up enhanced conversions to improve the accuracy of your conversion measurement.

Checkbox that changes colors Assign values to your conversions based on your business goals (e.g. revenue, profit margins, or lifetime value).

Checkbox that changes colors Use Google Analytics 4 to gain deeper insights across your websites and apps.

Checkbox that changes colors Adopt Customer Match to reach and re-engage your customers across Google’s surfaces.

Checkbox that changes colors Prioritize strong creative inputs—including creative on your website—and use our AI powered creative tools to build a wide range of assets for your campaigns.

Blue lightning bolt  Take action to maximize results with AI-powered campaigns

AI-powered campaigns help you optimize performance in real time to get more conversions and value from your budget. Find untapped demand and drive incremental results from new search queries, channels, and audiences.

Checkbox that changes colors Activate the Ads Power Pairing. Combine AI-powered Search campaigns (with broad match) and Performance Max campaigns to drive more conversions across all of Google.

Checkbox that changes colors Use value-based Smart Bidding across campaigns to invest in the conversions that are worth the most to your business.

Checkbox that changes colors Connect with your audience across YouTube, including Shorts and connected TV, using video campaigns.

Blue arrows going in a circle  Shift mindsets to set your org up for success

To unlock the full benefits of Google AI, organizations need to take concrete steps to test new approaches and achieve greater agility to shift budgets to the biggest opportunities.

Checkbox that changes colors Engage your C-suite to reframe marketing as a profitable growth driver instead of a cost center. Directly align marketing KPIs with business goals and partner with your CFO to quantify marketing’s impact on key financial metrics.

Checkbox that changes colors Create a culture of experimentation (test, learn, scale).

Checkbox that changes colors Stay agile and break down silos (data, budget, and channel silos).


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