About annotations and badges in Shopping ads and free listings
Annotations and badges are additional information that may be displayed on the Shopping ads or free listings product cards. They help your product stand out and can help increase the performance of your offers.
This article provides an overview of the different types of annotations and badges. Select each type to learn more about it.
How it works
Google dynamically decides which annotations and badges to display, based on their relevance to customers and to improve Shopping ads and free listings performance for merchants. When customers click on your product, additional information may be shown in the product viewer.
Note: Providing all the information doesn’t guarantee that an annotation will be displayed for your products. Some annotations are only displayed on specific devices such as mobile and desktop, on specific surfaces like Google Search and the Shopping tab or in specific countries. Annotations may be adjusted at any time.
Key annotations and badges
Title | Short description | Free listings | Shopping ads |
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| 1 |
Allows you to set a sale price for potential customers to view how much they’ll save |
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| 2 |
Allows you to set special offers for your product (for example: free delivery, 20% off) |
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| 3 |
Shows aggregated reviews for your products in the form of a 1 to 5 star rating |
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| 4 |
Describes the main characteristics of your product (for example: material, size) |
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| 5 |
Displays a 'Top Quality Store' badge to improve user confidence in buying from you |
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| 6 |
Tells customers about the identity of your business |
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| 7 |
Calculates the delivery time based on the customer’s location on eligible ads and free listings |
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| 8 |
Helps customers review the return time frames and other return-related annotations on your listings (for example: 30-day return policy, free returns) |
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| 9 |
Allows you to indicate a minimum purchase amount before you’ll provide delivery (either at an additional cost or for free) |
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| 10 |
Allows you to showcase products that can be delivered fast/for free |
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| 11 |
Calculates the overall delivery time, which includes cut-off time, handling time and transit time |
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| 12 |
Automatically converts the price of the product based on the user’s country |
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| 13 |
Displays a new price alongside the original price of the product for customers to view the price difference |
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| 14 |
Shows shop-specific promotions using the information already updated for your local inventory ads |
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| 15 |
Provides product availability and variable pricing based on the location of the user |
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| 16 |
Indicates that there is an option to pick up the product at a nearby local shop |
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| 17 |
Indicates that there is an option to pick up a product at a nearby local shop within a specific SLA (service level agreement) |
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| 18 |
Indicates that an option to back-order a product that is not available for immediate purchase exists |
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| 19 |
Indicates which products are eligible for same-day delivery |
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