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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About Top Quality Stores

The Top Quality Store program recognizes merchants who consistently go above and beyond to provide their customers an exceptional shopping experience. This article will help you understand the benefits of the Top Quality Store badge and how to earn it.


Benefits of being Top Quality Store

This illustration represents the Top Quality Store program.

Improved customer confidence

  • The Top Quality Store badge helps customers make decisions about where to shop. It's a signal they can expect the best from you.

Increased conversions

  • The Top Quality Store badge can help connect you to more customers, who are more confident about shopping at your store.

Early access to new features

  • The Top Quality Store badge will give you exclusive early access to new features and tools from the Shopping Experience Scorecard.

How to earn a Top Quality Store badge

This illustration represents the Top Quality Store badge, which is awarded to select merchants who provide exceptional customer experiences.

The "Top Quality Store" badge is awarded to select merchants who consistently provide exceptional customer experiences. The badge will be displayed on Google and may appear on a limited set of merchant websites.

To determine eligibility for the badge, Google considers various factors, including fast shipping, transparent return policies, high-quality websites, and positive user reviews.

Merchants can check their eligibility for the Top Quality Store badge by visiting the Shopping Experiences Scorecard on the Merchant Center. If they don't qualify, the Scorecard will provide personalized recommendations for improvement.

Note: Google does not guarantee the reliability of any merchant or its products, and does not offer any purchase protection if you are dissatisfied with a merchant.

Check your status on Merchant Center

To find out if you’re a Top Quality Store, visit the Shopping Experience Scorecard on Merchant Center. Learn more about the Shopping experience scorecard.

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