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About annotations and badges in Shopping ads and free listings

Annotations and badges are additional information that may be displayed on the Shopping ads or free listings product cards. They help your product stand out and can help increase the performance of your offers.

This article provides an overview of the different types of annotations and badges. Select each type to learn more about it.

How it works

Google dynamically decides which annotations and badges to display, based on their relevance to customers and to improve Shopping ads and free listings performance for merchants. When customers click on your product, additional information may be shown in the product viewer.

Note: Providing all the information doesn’t guarantee that an annotation will be displayed for your products. Some annotations are only displayed on specific devices such as mobile and desktop, on specific surfaces like Google Search and the Shopping tab, or in specific countries. Annotations may be adjusted at any time.

Key annotations and badges

Title

Short description

Free listings

Shopping ads

Sale price

Allows you to set a sale price for potential customers to view how much they’ll save

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Promotion

Allows you to set special offers for your product (for example: free shipping, 20% off)

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Product ratings

Shows aggregated reviews for your products in the form of a 1 to 5 star rating

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Other product attributes

Describes the main characteristics of your product (for example: material, size)

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Top Quality Store badge

Displays a “Top Quality Store” badge to improve user confidence in buying from you

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Red X icon

Business identity attributes

Tells customers about the identity of your business

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Red X icon

Shipping speed

Calculates the delivery time based on the customer’s location on eligible ads and free listings

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Return policy

Helps customers review the return time frames and other return related annotations on your listings (for example: 30 day return policy, free returns)

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Minimum order value

Allows you to indicate a minimum purchase amount before you’ll provide shipping (either at an additional cost or for free)

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Free and fast shipping

Allows you to showcase products that can be shipped fast/for free

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Estimated delivery date

Calculates the overall delivery time which includes cut-off time, handling time and transit time

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Currency conversion

Automatically converts the price of the product based on the user’s country

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Price drop

Displays a new price alongside the original price of the product for customers to view the price difference

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Local promotions

Shows store-specific promotions using the information already updated for your local inventory ads

Red X icon

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Regional availability and pricing

Provides product availability and variable pricing based on the location of the user

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Pickup today and curbside pickup

Indicates that an option to pick up the product at a local store nearby exists

Red X icon

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Pickup later

Indicates that an option to pick up a product at a local store nearby within a specific SLA (service-level agreement) exists

Red X icon

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On display to order

Indicates that an option to back-order a product that is not available for immediate purchase exists

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da, potvrđeno

Same-day delivery

Indicates which products are eligible for same-day delivery

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Red X icon

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